SUCCESS STORIES

Staying on top of success with Southgate Medical

Southgate Medical needed more than just a presence online—they needed an SEO strategy that could get their services found by the right people. By diving deep into their website's structure and content, we crafted a targeted SEO plan that resulted in better rankings, more traffic, and ultimately, higher patient engagement. With our approach, Southgate Medical didn’t just show up—they dominated.
case study_southgate medical
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692%
increase in business conversions
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56%
increase in organic visits
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116%
increase in keywords
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The Need
Southgate Medical Centre saw a huge increase in bookings and a busier medical clinic than they had previously experienced – so much so that they hired more staff. Cue some SEO help.

 

The SEO remedies we implemented had a real-world impact on the health of their website – specifically towards the rankings for various travel-related keywords.
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The Plan
One of our Hawks met Martin through a GP visit and quickly uncovered that another SEO agency had given him some ill-informed advice, (that needed to be fixed as soon as possible). StudioHawk set to work to:

  • Redirect multiple duplicated domain setups to consolidate and avoid Google penalties
  • Perform technical improvements and link-building techniques to increase search presentations in relevant keywords
  • Improve the Google My Business listing to increase signals for CBD and Southbank local searches
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The Execution
After a failed website plugin caused havoc on their website, we sat down with the client and installed a new 301 redirect plugin – which boosted sales while traffic and visibility were down. This error, while annoying, refocused our efforts toward their business audience and a multifaceted backlink acquisition campaign in April of 2019.

 

PCE’s traffic continues to grow aggressively and remains one of our standout campaigns – especially considering where we started. We went from broken links to page one on the SERP! Fire up the siren!

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43.71%
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Highest ink DR obtained
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increase in organic users
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increase in GMB map actions
120%
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Highest link DR obtained
DR 90
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increase in online sales
245%
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increase in predicted users
90%
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immediate increase in organic traffic
89%
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increase in organic users
74.9%
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Increase in organic search revenue
30%
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692%
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