SUCCESS STORIES

Medcart: Born on the Frontline.

MedCart was born during the COVID-19 pandemic. Its founder, Phil Leahy, had just launched Frontliners, an initiative supporting hospital healthcare workers on the frontline, and saw the need for one trusted place to find essential medical supplies.

MedCart is an online marketplace that gives consumers and businesses easy access to a network of medical brands, retailers and distributors, with a wide range of products in one place. Its goal is to be the destination for the community to research and buy essential medical supplies.

When the campaign began, MedCart was a brand-new website in a booming industry. It needed to be found, fast.

Want results like this?

broken_image

3800%

increase in organic users

broken_image

2500%

Increase in keyword base

The Need

MedCart was starting from scratch, competing with an established medical supplies retailer that had nine years of search history behind it. To grow, it needed a strong foundation of organic visitors, rankings for high-demand products like surgical face masks, and a team that could keep building on its SEO.

The key objectives:

A strong organic foundation
- Grow organic users by 300% year on year.
Page one for face masks
- Rank on the first page of Google for "surgical face masks".
Organic revenue
- Build revenue from organic search in the website's first year.
SEO know-how
- Train the MedCart team to write blogs and landing pages that rank.

The Plan

We set out to build MedCart's search presence quickly, starting with the pages that sell.

check

Category pages first

Add above-the-fold content and internal links to the shop categories.

check

Landing pages

Turn existing promotional pages into landing pages for key product types.

check

Helpful blogs

Research keywords and publish articles that answer real questions.

check

Training and links

Train the team in SEO writing and earn niche-relevant backlinks.

domain

Shop categories that rank

We started with the shop categories, the biggest drivers of organic visibility, adding above-the-fold content, internal links and optimised title tags and meta descriptions across the website.

domain

Promotional pages, reimagined

MedCart's platform didn't support standalone landing pages, so we reworked its promotional feature pages into landing pages for top product categories, like face masks. They helped MedCart rank for ready-to-buy searches and linked the website's categories together.

domain

A blog that hit number one

We researched keywords, reviewed articles and trained the MedCart team to write with SEO in mind. The first article, a guide to disposing of used medical equipment, reached number one for "medical device disposal" within two months. Along the way, outreach to niche-relevant websites built authority for the new site.

broken_image

A brand-new website

SEO takes time, and MedCart was starting from zero. A focused strategy built its visibility from the ground up.

chart_data

Working within the platform

MedCart's platform didn't offer standalone pages. Reworking promotional pages gave it the landing pages it needed.

map

An established competitor

MedCart's biggest competitor had nine years of search history. Strong category pages, helpful content and quality links helped MedCart close the gap.

The Results

Comparing August 2021 with August 2020, MedCart's first year was exceptional.

Organic users up 3,766%: Organic users grew 3,766% year on year, far beyond the goal of 300%.

Keyword base up 2,503%: The number of keywords MedCart ranked for grew from 31 to 807.

Number one for surgical face masks: Face mask searches grew strongly from May 2021, and MedCart reached number one for "surgical face masks".

Organic revenue from day one: Revenue from organic search grew from nothing at launch to a strong new income stream in MedCart's first year.

More than 10 new landing pages and blogs: Each was built to grow MedCart's keyword base.

3800%

Increase in organic users

2500%

Increase in keyword base

Google ranking for "surgical face masks"

The Conclusion

MedCart was born in the middle of a pandemic, out of a desire to help. Its founder had already rallied support for frontline healthcare workers, and MedCart set out to make essential medical supplies easier for everyone to find.

As a brand-new website, it had to start from scratch against a competitor with nine years of search history. We built up its shop categories, turned its promotional pages into landing pages and trained the team to write blogs that rank. Its very first article reached number one within two months.

In its first year, MedCart's organic users grew 3,800%, its keyword base grew 2,500%, and it reached number one for "surgical face masks".

+3,800% organic users. Number one for "surgical face masks".
Built for the frontline, found by everyone.

check

In-depth AI & SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

check

Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

check

Custom AI & SEO roadmap

Get clarity and confidence with an AI & SEO strategy aligned with your goals, industry, and unique challenges

Client success:

3800%

increase in organic users

2500%

Increase in keyword base

“How it’s possible to get a whopping 2000% organic traffic increase for a website serving medical supply needs.”

Enter your details to book a FREE consultation with our master AI & SEO craftsmen.

(No middlemen. No juniors. We promise.)

378%

Increase in number-one keyword rankings

How 'custom t shirts' went from page one, position eight, to the very top spot.

Medcart: Born on the Frontline.

The Need

The Plan

The Execution

The Challenges Overcome

The Results

The Conclusion

Want results like this? Book your free SEO Masterplan

Helping Australia’s Best Brands Level Up With SEO

Award-Winning SEO Agency