Our Services

Search Engine Optimisation

Overview

Why is SEO so important?

There are over 3.5 billion searches performed each day, and the search engine results for each query are determined by an algorithm. The algorithm determines the best results for each query, and SEO enhances your website to better fit the requirements of the algorithm. The more optimised the website, the higher it will rank in the search results. This is important, because users are more likely to click on the higher results, with 43% generally clicking on the first result, 20% on the second, and 13% on the third, down to just *gasp* 1% shared on the second page of Google.

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Targeted Traffic

SEO is about gaining not just any traffic, but the right kind of traffic. Part of this is choosing the right keywords to ensure that when users do land on your website, they have the purchase intent, giving you optimal chances at converting.

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Tested Keywords

Your business is constantly changing, so the keywords that will work for your goals will change as well. Our keywords recommendations aren’t based on guesswork; we test a number of keywords and let the data speak for itself. We call this search intent analysis.

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Optimisations By Experts, Not Robots

The professionals at StudioHawk are SEO experts. The scope of our knowledge covers all aspects of SEO, including technical features, offsite credibility and backlinks, and ensuring a positive user experience. All of this is included, with no ‘gotchas’.

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Monthly Meetings & Education

SEO doesn’t need to be complex. We run through all our monthly reports with you to ensure you have a strong understanding of SEO, and understand the results of the month’s activities completed and planned. We are also big on education, with our dedicated learning centre, Hawk Academy, and hosting the Melbourne SEO meetup.

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Local/SME SEO

Market your local business online

SEO is obviously a crucial aspect of your overall marketing strategy, but often a misunderstood part. That’s why we partner in to help your local or SME business to achieve the results of the big brands in a nimble fashion. In fact, it’s been found that SEO is the highest converting inbound marketing channel.

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SEO Analytics

Reporting your website’s performance

Understanding SEO can be overwhelming at first. We’re here to make it easier to decode and show you how to use your data to improve your digital presence. Our monthly analytics reports are straightforward and include targeted keyword research and content recommendations.

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Link Acquisition

Search Intent Research

Understanding search behaviour

There are different reasons why people search for something online. We can get to the heart of the query, known as search intent, so you’re always showing your customers the right information at the right time.

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Harness Your Data

link Acquisition

Building reputable inbound links

Commonly known as ‘link building’, we increase backlinks to your website to help boost your overall ranking. It’s not our only strategy (wink), but high-quality links can make a huge difference to your results, especially if you’re not doing this already.

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Enterprise SEO

Enterprise SEO

SEO for larger websites

We apply all the usual best practice white hat strategies for enterprise SEO. You might have a complex hierarchy on your website, but we’re well-versed in making sure nothing slips through the cracks. Pioneering the popular DIRT-y SEO technical/search intent checker, we know this area well.

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Optimise Your Website

Technical SEO

Technical SEO health check

A technical SEO audit combs through your website to see what’s working, what’s not working and what opportunities there are to improve. We have a keen eye for detail and will spot any duplicate content, any excessive headings and other errors you might not be aware of.

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SEO Speaking & Training

Boost your SEO skills

We offer expert seo training in Melbourne and online for individuals and small teams. We’ll teach you the fundamental tools you’ll need to help boost your website traffic, improve your Google ranking and understand the nuances of SEO for digital marketing. We’re also available to speak at your next digital conference or event.

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Studiohawk services

Our service values

Simple Pricing
Transparent
Homemade
Accountable

Simple pricing, starting from $1000 + GST per month, with no lock-in contracts. We know we can produce the results you’re looking for, so we don’t need to hold you to a piece of paper. As long as you continue to want to work with us, we want to work with you.

We not only provide you with a monthly report detailing how everything is going, we also give you a basic SEO education, including Google Analytics training. This way, you understand exactly what’s going on at all times.

We don’t outsource oversea’s. Forget being constantly handballed between SEO managers or managing different time zones and cultures. We build and foster a dedicated team of local talent, which heightens our cultural understanding of Western markets and communication skills.

Our fixed monthly costing and reporting mean we’re accountable to you each and every month with no lock in contracts. You always know who’s in control of what, when everything is being done, and what’s coming up next. We never play the blame game. We just get it done.

Not ready for a full roadmap?

Get a 10 min video Audit

Testimonials

I have been working closely with StudioHawk for the past few months, and the results have been amazing! Without their guidance and support, I would’ve undoubtedly been unable to obtain first page rankings for the keywords ‘tutor’, ‘tutors’ and ‘tutoring’ – all of which are ultra-competitive keywords. Thanks, guys!

Dmitri Dalla-Riva

Testimonials

Our organisation has worked with StudioHawk for the past six months. We have seen our online presence and conversions go from strength-to-strength as a direct result of their guidance, knowledge, and industry relationships. They’re organised, professional, and deliver to a very high standard and I have no hesitation in recommending them to others.

Frances Hutchinson