SEO Services

SEO Agency in Melbourne

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Overview

Why is SEO so important?

There are over 3.5 billion searches performed each day, and the search engine results for each query are determined by an algorithm. The algorithm determines the best results for each query, and SEO enhances your website to better fit the requirements of the algorithm. The more optimised the website, the higher it will rank in the search results that’s why you need to work with an SEO company. This is important, because users are more likely to click on the higher results, with 43% generally clicking on the first result, 20% on the second, and 13% on the third, down to just *gasp* 1% shared on the second page of Google. That’s what we specialise in as an SEO Agency to help our clients get to the top of search results through search engine optimisation services.

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Targeted Traffic

SEO is about gaining not just any traffic, but the right kind of traffic. Part of this is choosing the right keywords to ensure that when users do land on your website, they have the purchase intent, giving you optimal chances at converting.

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Tested Keywords

Your business is constantly changing, so the keywords that will work for your goals will change as well. Our keywords recommendations aren’t based on guesswork; we test a number of keywords and let the data speak for itself. We call this search intent analysis.

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Optimisations By Experts, Not Robots

The professionals at StudioHawk are SEO experts. The scope of our knowledge covers all aspects of SEO, including technical features, offsite credibility and backlinks, and ensuring a positive user experience. All of this is included, with no ‘gotchas’.

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Monthly Meetings & Education

SEO doesn’t need to be complex. We run through all our monthly reports with you to ensure you have a strong understanding of SEO, and understand the results of the month’s activities completed and planned. We are also big on education, with our dedicated learning centre, Hawk Academy, and hosting the Melbourne SEO meetup.

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Local/SME SEO

Market your local business online

SEO is obviously a crucial aspect of your overall marketing strategy, but often a misunderstood part. That’s why we partner in to help your local or SME business to achieve the results of the big brands in a nimble fashion. In fact, it’s been found that SEO is the highest converting inbound marketing channel.

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SEO Analytics

Reporting your website’s performance

Understanding SEO can be overwhelming at first. We’re here to make it easier to decode and show you how to use your data to improve your digital presence. Our monthly analytics reports are straightforward and include targeted keyword research and content recommendations.

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SEO Services

Search Intent Research

Understanding search behaviour

There are different reasons why people search for something online. We can get to the heart of the query, known as search intent, so you’re always showing your customers the right information at the right time.

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Harness Your Data

link Acquisition

Building reputable inbound links

Commonly known as ‘link building’, we increase backlinks to your website to help boost your overall ranking. It’s not our only strategy (wink), but high-quality links can make a huge difference to your results, especially if you’re not doing this already.

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SEO Services

Enterprise SEO

SEO for larger websites

We apply all the usual best practice white hat strategies for enterprise SEO. You might have a complex hierarchy on your website, but we’re well-versed in making sure nothing slips through the cracks. Pioneering the popular DIRT-y SEO technical/search intent checker, we know this area well.

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Optimise Your Website

Technical SEO

Technical SEO health check

A technical SEO audit combs through your website to see what’s working, what’s not working and what opportunities there are to improve. We have a keen eye for detail and will spot any duplicate content, any excessive headings and other errors you might not be aware of.

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SEO Speaking & Training

Boost your SEO skills

We offer expert seo training in Melbourne and online for individuals and small teams. We’ll teach you the fundamental tools you’ll need to help boost your website traffic, improve your Google ranking and understand the nuances of SEO for digital marketing. We’re also available to speak at your next digital conference or event.

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Studiohawk services

Our service values

Simple Pricing
Transparent
Homemade
Accountable

Simple pricing, starting from $1000 + GST per month, with no lock-in contracts. We know we can produce the results you’re looking for, so we don’t need to hold you to a piece of paper. As long as you continue to want to work with us, we want to work with you.

We not only provide you with a monthly report detailing how everything is going, we also give you a basic SEO education, including Google Analytics training. This way, you understand exactly what’s going on at all times.

We don’t outsource oversea’s. Forget being constantly handballed between SEO managers or managing different time zones and cultures. We build and foster a dedicated team of local talent, which heightens our cultural understanding of Western markets and communication skills.

Our fixed monthly costing and reporting mean we’re accountable to you each and every month with no lock in contracts. You always know who’s in control of what, when everything is being done, and what’s coming up next. We never play the blame game. We just get it done.

faq

Frequently Asked Questions for SEO Agencies

Does SEO really work?

We can say with confidence that, yes, SEO does work, there are SEO case studies that prove this. As with all things worthwhile, it takes time, but once an SEO campaign has started, it rolls on and always upwards.

Ideally, you’ll see results within 3 months. You will see your site going upwards on the SERPs, you will see more traffic arriving at your website, and keywords you’re trying to rank for, lifting you up the search pages.

How much does SEO cost?

The more you invest in SEO, the greater your return. This is not an attempt from us to make you spend more money. You can get great results with us from a minimum spend of $1000 a month. A larger investment will provide additional benefits, such as more time from SEO professionals to work on your website or on backlinks, and you can get more SEO copy written for your campaign.

Have an honest chat with any SEO agency you want to engage with. Talk about what your budget is, what it will be paying for, and make sure the investment is suitable for your budget

To learn more about creating your own SEO success, you can check out Hawk Academy; StudioHawk’s dedicated SEO training platform.

Is SEO worth it?

Learning about SEO and finding the right agency to work with is worth your time and money. Organic SEO builds upon itself. By adding content, updating your pages, and finding backlinks, you get a gradual uplift in SERP and traffic to your site. And it will keep rising as you do it.

While paid SEO can get you big wins quickly, it, can cost you more money over the long run. And if you choose to stop the PPC and other paid marketing, your SERP results drop like a stone.

The coolest thing about SEO and its worth? If you start to learn about it yourself, you can apply SEO everywhere, yourself. Have a new product you want to launch? You don’t have to wait for your agency to schedule it in. You can start on it yourself. With knowledge of keywords, heading structure, and more, you can write your own SEO Copy, knowing that it will be effective.

What does an SEO Company do?

A good SEO agency should do the SEO work for you. They’ll tell you exactly what they’re doing, get you involved so you understand what’s going on, and communicate regularly with the wins and the not-so-wins.

That is a very high-level observation, we know. Let’s get a little dirtier and tell you what StudioHawk does as an SEO Agency.

How to Choose an SEO Company?

Have a conversation.

Chat to the people at the SEO company. Are they salesy? Do they sound more interested in making a sale than explaining the ins and outs of SEO? If you don’t feel comfortable talking to them, then walk away. You will have a long relationship with these people. If it doesn’t feel good from the start, it probably won’t improve going forward.

Contracts

Many companies want to lock you in for 6 months or 12 months. For some, the certainty of the same people doing the job for 12 months for a flat fee works both for budget and for peace of mind.

However, we’ve found that lock-in contracts breed complacency. They don’t have to work for your money. They already have it.

Case Studies

Look for proof of past performance, testimonials, what other clients have to say about these SEO people. We tend to trust the opinions of others, especially when it comes to making a significant purchase. 

Check out the testimonial section and any recent case studies. Do you like what these clients say? Does it feel genuine? Are they in your industry?

SEO Awards

Has the agency won any awards? What kind of awards are they? How recent are they?

Awards are great to win, especially from esteemed organisations. But if all you see on the front page of an SEO agency’s website is nothing but ‘we won awards!’, you’ll need to look deeper.

But look deeper than that. We back these awards up with a team of professional SEO experts, some darn good SEO Content Writers, and world-renowned SEO Experts.

Is SEO for me?

Everyone who has a business can benefit from some kind of SEO. To what degree, and how much it could cost you, is a conversation you need to have with your marketing team and with your friendly neighborhood SEO Agency. It’s a sure-fire way to get more traffic to your website, which increases your chances of conversion into paying clients.

Have a chat with anyone in our SEO team. We’re specialists at what we do; we’re not salespeople who will try to sell you a dream. We’re transparent with our assessment, and if we don’t think a full SEO campaign would benefit you, we won’t push you.

We also won’t lock you into any contracts. If it doesn’t feel right for you, you can leave at any time It’s that simple.

SEO Service Areas In Australia

SEO Melbourne

SEO Sydney

SEO Brisbane

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Testimonials

I have been working closely with StudioHawk for the past few months, and the results have been amazing! Without their guidance and support, I would’ve undoubtedly been unable to obtain first page rankings for the keywords ‘tutor’, ‘tutors’ and ‘tutoring’ – all of which are ultra-competitive keywords. Thanks, guys!

Dmitri Dalla-Riva

Testimonials

Our organisation has worked with StudioHawk for the past six months. We have seen our online presence and conversions go from strength-to-strength as a direct result of their guidance, knowledge, and industry relationships. They’re organised, professional, and deliver to a very high standard and I have no hesitation in recommending them to others.

Frances Hutchinson