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Local/SME SEO
Market your local business online
SEO is obviously a crucial aspect of your overall marketing strategy, but often a misunderstood part. That’s why we partner in to help your local or SME business to achieve the results of the big brands in a nimble fashion. In fact, it’s been found that SEO is the highest converting inbound marketing channel.
SEO Analytics
Reporting your website’s performance
Understanding SEO can be overwhelming at first. We’re here to make it easier to decode and show you how to use your data to improve your digital presence. Our monthly analytics reports are straightforward and include targeted keyword research and content recommendations.
Search Intent Research
Understanding search behaviour
There are different reasons why people search for something online. We can get to the heart of the query, known as search intent, so you’re always showing your customers the right information at the right time.
link Acquisition
Building reputable inbound links
Commonly known as ‘link building’, we increase backlinks to your website to help boost your overall ranking. It’s not our only strategy (wink), but high-quality links can make a huge difference to your results, especially if you’re not doing this already.
Enterprise SEO
SEO for larger websites
We apply all the usual best practice white hat strategies for enterprise SEO. You might have a complex hierarchy on your website, but we’re well-versed in making sure nothing slips through the cracks. Pioneering the popular DIRT-y SEO technical/search intent checker, we know this area well.
Technical SEO
Technical SEO health check
A technical SEO audit combs through your website to see what’s working, what’s not working and what opportunities there are to improve. We have a keen eye for detail and will spot any duplicate content, any excessive headings and other errors you might not be aware of.
SEO Speaking & Training
Boost your SEO skills
We offer expert seo training in Melbourne and online for individuals and small teams. We’ll teach you the fundamental tools you’ll need to help boost your website traffic, improve your Google ranking and understand the nuances of SEO for digital marketing. We’re also available to speak at your next digital conference or event.
Studiohawk services
Our service values
faq
Frequently Asked Questions for SEO Agencies
We can say with confidence that, yes, SEO does work, there are SEO case studies that prove this. As with all things worthwhile, it takes time, but once an SEO campaign has started, it rolls on and always upwards.
Ideally, you’ll see results within 3 months. You will see your site going upwards on the SERPs, you will see more traffic arriving at your website, and keywords you’re trying to rank for, lifting you up the search pages.
The more you invest in SEO, the greater your return. This is not an attempt from us to make you spend more money. You can get great results with us from a minimum spend of $1000 a month. A larger investment will provide additional benefits, such as more time from SEO professionals to work on your website or on backlinks, and you can get more SEO copy written for your campaign.
Have an honest chat with any SEO agency you want to engage with. Talk about what your budget is, what it will be paying for, and make sure the investment is suitable for your budget.
To learn more about creating your own SEO success, you can check out Hawk Academy; StudioHawk’s dedicated SEO training platform.
Learning about SEO and finding the right agency to work with is worth your time and money. Organic SEO builds upon itself. By adding content, updating your pages, and finding backlinks, you get a gradual uplift in SERP and traffic to your site. And it will keep rising as you do it.
While paid SEO can get you big wins quickly, it, can cost you more money over the long run. And if you choose to stop the PPC and other paid marketing, your SERP results drop like a stone.
The coolest thing about SEO and its worth? If you start to learn about it yourself, you can apply SEO everywhere, yourself. Have a new product you want to launch? You don’t have to wait for your agency to schedule it in. You can start on it yourself. With knowledge of keywords, heading structure, and more, you can write your own SEO Copy, knowing that it will be effective.
A good SEO agency should do the SEO work for you. They’ll tell you exactly what they’re doing, get you involved so you understand what’s going on, and communicate regularly with the wins and the not-so-wins.
That is a very high-level observation, we know. Let’s get a little dirtier and tell you what StudioHawk does as an SEO Agency.
Have a conversation.
Chat to the people at the SEO company. Are they salesy? Do they sound more interested in making a sale than explaining the ins and outs of SEO? If you don’t feel comfortable talking to them, then walk away. You will have a long relationship with these people. If it doesn’t feel good from the start, it probably won’t improve going forward.
Contracts
Many companies want to lock you in for 6 months or 12 months. For some, the certainty of the same people doing the job for 12 months for a flat fee works both for budget and for peace of mind.
However, we’ve found that lock-in contracts breed complacency. They don’t have to work for your money. They already have it.
Case Studies
Look for proof of past performance, testimonials, what other clients have to say about these SEO people. We tend to trust the opinions of others, especially when it comes to making a significant purchase.
Check out the testimonial section and any recent case studies. Do you like what these clients say? Does it feel genuine? Are they in your industry?
SEO Awards
Has the agency won any awards? What kind of awards are they? How recent are they?
Awards are great to win, especially from esteemed organisations. But if all you see on the front page of an SEO agency’s website is nothing but ‘we won awards!’, you’ll need to look deeper.
But look deeper than that. We back these awards up with a team of professional SEO experts, some darn good SEO Content Writers, and world-renowned SEO Experts.
Everyone who has a business can benefit from some kind of SEO. To what degree, and how much it could cost you, is a conversation you need to have with your marketing team and with your friendly neighborhood SEO Agency. It’s a sure-fire way to get more traffic to your website, which increases your chances of conversion into paying clients.
Have a chat with anyone in our SEO team. We’re specialists at what we do; we’re not salespeople who will try to sell you a dream. We’re transparent with our assessment, and if we don’t think a full SEO campaign would benefit you, we won’t push you.
We also won’t lock you into any contracts. If it doesn’t feel right for you, you can leave at any time It’s that simple.