Case Studies
Southgate Medical.
When business booms, SEO maintenance looms! See how we helped Southgate Medical stay on top of their success!
The Need
Southgate Medical Centre saw a huge increase in bookings and a busier medical clinic than they had previously experienced – so much so that they hired more staff. Cue some SEO help.
The SEO remedies we implemented had a real-world impact on the health of their website – specifically towards the rankings for various travel-related keywords.
The Plan
One of our Hawks met Martin through a GP visit and quickly uncovered that another SEO agency had given him some ill-informed advice, (that needed to be fixed as soon as possible). StudioHawk set to work to:
- Redirect multiple duplicated domain setups to consolidate and avoid Google penalties
- Perform technical improvements and link-building techniques to increase search presentations in relevant keywords
- Improve the Google My Business listing to increase signals for CBD and Southbank local searches
ThE execution
Our remedy consisted of Local SEO and targeted backlinking.
The first challenge was dealing with a series of duplicate websites that had been set up to funnel users to the main domain. We advised that these would be redirected into the main domain to stop any risk of penalisation, resulting in a big boost early on. We then began outreaching for backlinks with a focus on building up authority in searches for ‘Travel Doctors in Melbourne’. This strategy, plus some serious Google My Business optimisation, turned things around dramatically and saw us smash our targets.
Just what the doctor ordered!