SUCCESS STORIES

Southgate Medical: Keeping Pace with a Busy Clinic

Southgate Medical Centre is a medical clinic serving patients in Melbourne's CBD and Southbank.
 
Owner Martin wanted SEO that would help the right people find the clinic's services, and keep up as the clinic grew.
case study_southgate medical
broken_image
89%
Immediate increase in organic traffic
broken_image
122%
increase in organic users
broken_image
231%
increase in Google Business ProfileTraffic

The Need

Southgate Medical Centre's website was spread across several duplicated domains, so Google had no single version to rank. The clinic needed one clear site, stronger rankings for the services patients search for, and a stronger local presence.
 
The key objectives:
  • One clear website
    • Consolidate the duplicated domains into a single site.
  • Rank for the right services
    • Lift rankings for the keywords patients search for, including travel-related terms.
  • Win local searches
    • Strengthen visibility in CBD and Southbank searches.
  • Keep up with growth
    • Make sure search kept pace with a busier clinic.

The Plan

It started with a chance meeting: one of our Hawks met Martin during a GP visit. From there, we set out a clear plan.
check
Domain consolidation
Redirect the duplicated domain setups into one site.
check
Technical improvements
Lift visibility for relevant keywords.
check
Link building
Grow rankings for relevant keywords.
check
Local SEO
Improve the Google Business Profile for CBD and Southbank searches.

The Execution

The work moved in three steps, and the results came quickly.
domain
One clear site
Consolidating the duplicated domains gave Google one clear version of the site to rank, and organic traffic jumped 89% straight away.
domain
Rankings for what patients search
Technical fixes and link building lifted rankings for the keywords patients were searching, growing organic users by 122%.
domain
A stronger local presence
A refreshed Google Business Profile strengthened the clinic's presence in CBD and Southbank searches, lifting Google Business Profile traffic by 231%.

The Challenges Overcome

broken_image
Several domains, one site
The duplicated domains were redirected into one, avoiding potential Google penalties.
chart_data
Showing up locally
A refreshed Google Business Profile helped the clinic appear in CBD and Southbank searches.
map
Keeping up with a busier clinic
As bookings grew, SEO kept pace with the clinic's growth.

The Results

An instant lift: Organic traffic rose 89% straight after the domains were consolidated.
 
More people finding the clinic: Organic users grew 122%.
 
Local searches on the rise: Google Business Profile traffic grew 231%.
 
A busier clinic: Bookings grew so much that the clinic hired more staff.
rewarded_ads
89%
Immediate increase in organic traffic
rewarded_ads
122%
Increase in organic users
rewarded_ads
231%
Increase in Google Business Profile traffic

The Conclusion

Southgate Medical Centre needed SEO that could keep up with a growing clinic. One clear website, stronger rankings and a refreshed local profile delivered.
 
+122% organic users. +231% Google Business Profile traffic.
For a clinic busier than ever, it meant SEO that kept pace with its growth.
BOOK A FREE AI & SEO CONSULTATION

Want results like this? Book your free SEO Masterplan

Running a busy practice? A free AI & SEO Masterplan will show you how search can keep up.
check
In-depth AI & SEO audit
Uncover weaknesses and opportunities to overtake the competition and gain market share
check
Expert traffic analysis
Discover quick wins to boost 
your visibility for your most valuable search terms
check
Custom AI & SEO roadmap
Get clarity and confidence with an  AI & SEO strategy aligned with your goals, industry, and unique challenges
Enter your details to book a FREE consultation with our master AI & SEO craftsmen.
(No middlemen. No juniors. We promise.)

Helping Australia’s Best Brands Level Up With SEO

Increase in number-one keyword rankings
378%
Increase in number-one keyword rankings
How 'custom t shirts' went from page one, position eight, to the very top spot.
View case study
AI Overview growth
115%
AI Overview growth
How giving one journalist first access to Genea Fertility's donor data earned national coverage and real AI search authority.
View case study
Increase in AI referral traffic YoY
931%
Increase in AI referral traffic YoY
How a brand nobody searched for became one Google, Shopify and AI assistants all recommend.
View case study
Pieces of national coverage
40
Pieces of national coverage
How a festival wear story took three of Culture Kings' priority categories from unranked to page one, no ads required.
View case study
89%
"Travel insurance" ranking gain
How proving trustworthiness, not chasing volume, took the hardest term in the category to page one.
View case study
Increase in AI referral traffic YoY
85%
Increase in AI referral traffic YoY
Helping a clinician education platform reach the right audience, not just more of it.
View case study
Increase in organic clicks YoY
459%
Increase in organic clicks YoY
One local studio, city-wide rankings. How a focused local SEO campaign got Victims of Ink there.
View case study
Increase in monthly non-branded organic visits
1140%
Increase in monthly non-branded organic visits
How StudioHawk helped SCF build organic search from zero to their primary commercial acquisition channel across two countries and seven product categories in six years.
View case study
Increase in organic traffic
60%
Increase in organic traffic
StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves...
View case study
Increase in Organic Impressions
36%
Increase in Organic Impressions
The City Beach campaign reversed declining SEO performance and drove sustained growth, strengthening the brand’s visibility across global streetwear markets.
View case study
increase in keywords - Australian market
94%
increase in keywords - Australian market
Bondi Sands wanted to holistically grow their visibility across multiple target markets.
View case study
Growth in ranking keywords
107%
Growth in ranking keywords
Australian fashion powerhouse Aje partnered with StudioHawk to conquer the eCommerce space with tailored SEO strategies, optimising architecture, content, and technical foundations.
View case study
Increase in Top 3 keyword rankings
283%
Increase in Top 3 keyword rankings
See how CorePlus expanded its national studio presence through smart SEO strategy, local optimisation and a seamless website migration built for scale.
View case study
Increase in organic sessions on BYD page
819%
Increase in organic sessions on BYD page
Discover how Evie Networks boosted national visibility through strategic SEO, brand-led content, and scalable location optimisation tailored for Australia’s growing EV market.
View case study
Growth in Local Store Visibility YoY
114%
Growth in Local Store Visibility YoY
Dahlsens partnered with StudioHawk to boost its organic visibility in the competitive building supplies market, focusing on truss and frame content, local SEO, and technical improvements.
View case study
Growth in keyword rankings YoY
99%
Growth in keyword rankings YoY
Sharewise worked with StudioHawk to elevate its organic authority in the finance space, developing educational investment content, compliant SEO frameworks, and conversion-led landing pages to attract and engage investors.
View case study
Increase in Organic Clicks (AU)
316%
Increase in Organic Clicks (AU)
The JobAdder campaign drove massive gains in organic traffic and conversions, establishing the brand as a category leader in global recruitment software.
View case study
Growth in non-branded traffic YoY (Philippines)
116%
Growth in non-branded traffic YoY (Philippines)
How StudioHawk helped QuickBooks break into APAC with a scalable SEO strategy—lifting visibility, driving non-brand growth, and localising 450+ pages.
View case study
Increase in Organic Users YoY
241%
Increase in Organic Users YoY
The Cruiser Store campaign drove explosive growth in search visibility and positioned the brand as a go-to for LandCruiser accessories.
View case study
Total Media Placements
44
Total Media Placements
With Woodbury Furniture’s premium craftsmanship, the digital strategy had to be stylish, data-led, and designed to elevate the brand in Australia’s competitive furniture market.
View case study
Increase in new organic users YoY
72%
Increase in new organic users YoY
With Kip&Co’s bold designs, the digital strategy had to be vibrant, engaging, and tailored to help them shine in the competitive bedding market.
View case study
High-Authority Backlinks
22
High-Authority Backlinks
The campaign for Simply Nootropics enhanced the brand’s organic visibility, increased its domain authority, and secured valuable backlinks from high-quality media outlets, establishing it as a trusted leader in the wellness industry.
View case study
Increase in organic revenue YoY
29%
Increase in organic revenue YoY
With Hush Puppies delivering comfort in every step, the digital strategy had to do the same - simple, smooth, and made to move with their audience
View case study
Increase in overall site sessions YoY
874%
Increase in overall site sessions YoY
A household name offline, but buried online - until a sharp SEO strategy helped Shiels rise to the top of search and stay there.
View case study
Total clicks increase (YoY, over 3 months):
302%
Total clicks increase (YoY, over 3 months):
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's clothing brand.
View case study
Total users increased
79%
Total users increased
Shoes & Sox boosted organic traffic, refined site structure, and drive a 225% revenue increase from collection pages. Find out how!
View case study
Increase in organic traffic
117%
Increase in organic traffic
Seed & Sprout wanted to grow their organic traffic while staying true to their sustainable roots
View case study
Increase in all keywords
198%
Increase in all keywords
When Planetshakers' website vanished, they could have faced an SEO disaster - discover how a robust SEO strategy turned their website around.
View case study
Increase in total ranking keywords
96%
Increase in total ranking keywords
Wonderfully eclectic drinks company StrangeLove elevated their organic traffic and dominated rankings.
View case study
Increase in new users
189%
Increase in new users
From paws to page views, in a competitive enterprise space StudioHawk came out top partnering with Pet Insurance Australia on their SEO.
View case study
eCommerce site: Total keywords increased by
102%
eCommerce site: Total keywords increased by
Uncork the story of how a finely tuned SEO campaign drove significant results for one of Australia’s most iconic wine brands.
View case study
Increase in organic revenue
101%
Increase in organic revenue
Clarks put their best foot forward with new SEO campaign to double their organic revenue growth.
View case study
Increase in leads
86%
Increase in leads
Taking an already thriving business coaching program and giving it an absolutely deserved online presence.
View case study
Organic traffic increase
2000%
Organic traffic increase
How it’s possible to get a whopping 2000% organic traffic increase for a website serving medical supply needs.
View case study
Highest link DR obtained
DR 90
Highest link DR obtained
Evolve Skateboards wanted to leverage the authority that Digital PR can gain to help boost their new SEO campaign and promote their brand new product – the electric BMX!
View case study
Highest link DR obtained
DR 90
Highest link DR obtained
While they’re a leading brand in Australia, they wanted to further diversify their link acquisition efforts to complement their SEO campaign.
View case study
increase in organic traffic
188%
increase in organic traffic
National Accounts are based in a highly competitive accounting field in Adelaide and are a very small business trying to find their niche in their industry.
View case study
increase in organic users
100%
increase in organic users
Tackling a post-migration to generate a powerful and user-friendly website with a massive increase in first page keywords
View case study
Return on investment
608%
Return on investment
See how we helped digital business card company Tapt grow their organic traffic, gain market share and get ahead of the rapidly rising competition in a new and niche industry.
View case study
return on investment
561%
return on investment
Driving organic traffic that is all about the recognition and results without a blemish on your record.
View case study
increase in top 3 keywords
512%
increase in top 3 keywords
Like talent queueing for a major audition, even agencies are hoping to be discovered and make a breakthrough on Google. See how Hunter Talent got the lead!
View case study
Growth in organic revenue
535%
Growth in organic revenue
Increases in revenue and in organic traffic while also conducting a site migration? ‘Drop’ down and ‘bear’ the results.
View case study
return on investment
2766%
return on investment
Combating hair loss while also thriving on the SERPs. See how an over 2000% ROI could be possible!
View case study
increase in organic traffic
555%
increase in organic traffic
‘Rise up’ the ranks and reach your authority! How Waverley Forklifts lifted more than just their profile.
View case study
increase in organic users
1937%
increase in organic users
An explosion of growth from a truly supportive SEO campaign. See how it can be done.
View case study
increase in organic traffic
144%
increase in organic traffic
Upmove wanted to reach a wider audience and build their brand online, while gaining highly authoritative and diverse links to complement their organic search efforts.
View case study
increase to organic word base
652%
increase to organic word base
Our ethos is to serve and help, and it was fantastic to be able to grow Life Supports in its efforts to assist people in need.
View case study
increase in organic users
475%
increase in organic users
There’s no lying down when it comes to reaching page number one on multiple fronts!
View case study
increase in organic users
81%
increase in organic users
How to drive traffic to your site – both online and physically through the power of SEO!
View case study
ROI in SEO
2429%
ROI in SEO
It’s always a ‘soothing’ feeling to know you are an emerging presence in your field – with a painless migration and outstanding ROI.
View case study
organic traffic increase
160%
organic traffic increase
Boosting viability and tackling the digital market.
View case study
increase in organic traffic
24.7%
increase in organic traffic
Producing SEO content for high increases in organic traffic – the StudioHawk way!
View case study
increase in organic users
57%
increase in organic users
Pumping out a brand new website to replace the old, and moving to the beat to capture organic traffic and revenue. Let’s turn it up to 11!
View case study
increase in GMB map actions
120%
increase in GMB map actions
An SEO campaign so you don't have to wing it.
View case study
Highest link DR obtained
DR 90
Highest link DR obtained
BDO Furniture wanted to leverage the authority that Digital PR can gain to help boost their ongoing SEO campaign.
View case study
increase in online sales
245%
increase in online sales
How to blast ahead with a 245% increase in online sales and show that SEO is the jewel in the digital crown.
View case study
increase in predicted users
90%
increase in predicted users
Technical SEO is 'Snow' joke! Learn more about our work with SnowsBest, turning an unknown error into an opportunity.
View case study
Immediate increase in organic traffic
89%
Immediate increase in organic traffic
When business booms, SEO maintenance looms! See how we helped Southgate Medical stay on top of their success!
View case study
Increase in organic users
75%
Increase in organic users
Collaboration is the key to success.
View case study
Increase in organic search revenue
30%
Increase in organic search revenue
The perfect example of a campaign from start to finish. A little SEO education goes a long way.
View case study
Increase in business conversions
692%
Increase in business conversions
From broken links to page one on the SERP. Let's take a quick look at the glory of Police Check Express.
View case study
backlink growth
970%
backlink growth
Results that are more than just condiments - they're a stand out.
View case study
goal conversion rate
257%
goal conversion rate
Can a school really benefit from SEO compared to other means of discovery and traffic? See how SEO helped Yarra Valley Grammar achieve a local top grade!
View case study

Award-Winning SEO Agency

Whether it's a local clinic or a national brand, we love helping businesses grow. The awards are a happy side effect.

View Our Awards
awards section (2)
awards section (3)-1
1
3
2
4
9
6
10
7
5
8
These awards aren’t just trophies gathering dust—they’re recognition of our innovative approach to SEO. Instead of following the crowd, we rewrite the rules, rethinking how SEO agencies can thrive in this ever-evolving landscape.
View Our Awards
google-partner As a Google Partner Specialist and a proud Board Member of the Australian Web Industry Association, we’re committed to leading the industry with integrity, creativity, and results.
Hey there! It looks like you're browsing a different region’s site. We’ve got teams across the globe - choose the right one for you: