Southgate Medical

Case Studies

Southgate Medical.

When business booms, SEO maintenance looms! See how we helped Southgate Medical stay on top of their success!

A Much-Needed SEO Checkup.

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Immediate increase in organic traffic in January 2019, year on year!

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Increase in organic users in May 2019, year on year!

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Increase in Google My Business traffic, year on year

Link Acquisition

The Need

Southgate Medical Centre saw a huge increase in bookings and a busier medical clinic than they had previously experienced – so much so that they hired more staff. Cue some SEO help.

The SEO remedies we implemented had a real-world impact on the health of their website – specifically towards the rankings for various travel-related keywords.

The Plan

One of our Hawks met Martin through a GP visit and quickly uncovered that another SEO agency had given him some ill-informed advice, (that needed to be fixed as soon as possible). StudioHawk set to work to:

  • Redirect multiple duplicated domain setups to consolidate and avoid Google penalties
  • Perform technical improvements and link-building techniques to increase search presentations in relevant keywords
  • Improve the Google My Business listing to increase signals for CBD and Southbank local searches
SEO Services

ThE execution

Our remedy consisted of Local SEO and targeted backlinking.

The first challenge was dealing with a series of duplicate websites that had been set up to funnel users to the main domain. We advised that these would be redirected into the main domain to stop any risk of penalisation, resulting in a big boost early on. We then began outreaching for backlinks with a focus on building up authority in searches for ‘Travel Doctors in Melbourne’. This strategy, plus some serious Google My Business optimisation, turned things around dramatically and saw us smash our targets.

Just what the doctor ordered!


I have been working closely with StudioHawk for the past few months, and the results have been amazing! Without their guidance and support, I would’ve undoubtedly been unable to obtain first page rankings for the keywords ‘tutor’, ‘tutors’ and ‘tutoring’ – all of which are ultra-competitive keywords. Thanks, guys!

Dmitri Dalla-Riva


Our organisation has worked with StudioHawk for the past six months. We have seen our online presence and conversions go from strength-to-strength as a direct result of their guidance, knowledge, and industry relationships. They’re organised, professional, and deliver to a very high standard and I have no hesitation in recommending them to others.

Frances Hutchinson