Case Studies

LearnMate

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30%

Increase in organic search revenue, year on year.

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225%

Increase in organic traffic from the beginning of the campaign in August 2018 to September 2019.

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50%

Increase in keyword rankings in less than a year.

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A Little SEO Education Goes a Long Way

THE NEED

The main strategy for LearnMate was to educate the client as much as possible on aspects like the silo structure, the functionality of the website, plus how to carry out some onsite fixes and optimisations. This allowed us to ensure that the website was highly optimised from a technical SEO perspective. We also focused our attention on backlink acquisition to assist with the onsite work being conducted. As a result, the website consistently ranks #1 for tutor-related keywords and phrases.

We’ve been working on LearnMate since August 2017 and it’s the perfect example of a campaign from start to finish.

 

THE PLAN

Our SEO specialists set out to:

  • Improve the breadth of content that LearnMate covered.
  • Optimise the title tags and meta descriptions across the top pages.
  • Implement review schema.
  • Dominate the keyword “online tutoring” using link acquisition.
SEO Courses

THE EXECUTION

Straight to the Top of the Class in SEO!

Our main objectives for LearnMate were to increase organic traffic consistently by 30% in 2019, (compared to year on year), roll out the ‘online tutoring’ offering, and rank on the first page of the SERP. After a nightmare encounter with a bad review schema, our solution was found by implementing a Google Reviews Widget. This pushed LearnMate ahead of its competitors and gave the client confidence to launch an online tutoring offering. LearnMate continues to dominate the SERP for related keywords in this area.

Gold star!

Testimonials

I have been working closely with StudioHawk for the past few months, and the results have been amazing! Without their guidance and support, I would’ve undoubtedly been unable to obtain first page rankings for the keywords ‘tutor’, ‘tutors’ and ‘tutoring’ – all of which are ultra-competitive keywords. Thanks, guys!

Dmitri Dalla-Riva

Testimonials

Our organisation has worked with StudioHawk for the past six months. We have seen our online presence and conversions go from strength-to-strength as a direct result of their guidance, knowledge, and industry relationships. They’re organised, professional, and deliver to a very high standard and I have no hesitation in recommending them to others.

Frances Hutchinson