SUCCESS STORIES
Base Boosted SEO with Addicted To Audio
Pumping out a brand new website to replace the old, and moving to the beat to capture organic traffic and revenue. Let’s turn it up to 11!
broken_image
57%
increase in organic users
broken_image
52%
increase in revenue
broken_image
228%
increase in keywords
help
Base Blasting SEO
Addicted to Audio is an authorised Australian seller for a wide range of brands, including Yamaha, Sonos, Focal, Bose, and many more.
George and the team had been running Addicted to Audio for a number of years and had never engaged in any kind of digital marketing – not even SEO – until they came across our office in London. They approached StudioHawk during their website redesign stage to engage in an e-commerce SEO campaign.
Once the website was redesigned, the goal was to rank higher for highly competitive keywords, drive in more organic traffic, and bass-boost that revenue!
ads_click
The Need
The main strategy at the start was to ensure a smooth transition from the old website design to the new website design while not losing any significant traffic and revenue. Rock on!
Section settings (hidden in Live View)
Each case study brings its own unique challenges and solutions. Addicted To Audio was one that had multiple facets and bent some traditional viewpoints on SEO we were open to capitalise upon. Boom-shaka-laka!
Section settings (hidden in Live View)
map
The Plan
The main strategy at the start was to ensure a smooth transition from the old website design to the newer one without losing any significant traffic and revenue. After the redesign, the plan was to increase our keyword directory, our organic traffic, and overall revenue – an eCommerce SEO case study number one hit!
This was to be done by:
This was to be done by:
- Optimising the collection pages
- ‘Tuning’ up the product pages
- Blog page ‘equalisation’
- Pointing backlinks toward the collection pages
- Client SEO education
- Making sure Addicted To Audio was seen as an audio industry authority by Google
Section settings (hidden in Live View)
bolt
The Execution
When redesigning the website, we made sure that the product pages had high-quality images, very comprehensive content, and a review widget section. Below is an example from a product page.
The first course of action was to identify which of the main collection and categories pages needed more of a push. Once those were identified, we created a list and inspected it thoroughly to see if the following elements were optimised: Title tags, URL structure, H1 headings, and internal linking processes.
Alongside some dedicated backlink acquisition towards the collection pages, the main takeaway from the collection page optimisation process was the need to start adding Internal linking above-the-fold, (which had never existed beforehand).
Then we liaised with Addicted To Audio’s Shopify developers to write below the fold content. (Guitar riff!) We wrote content on over 70 collection pages – providing clarity for search engines and for users that wished to know more about the collection. Below is an example from the headphones page.
We moved on to optimising the blog section. When Addicted to Audio signed joined us, they only had 3-4 blogs that weren’t really doing a whole heap for them. Given that we were going to be writing a large amount of blogs covering a wide array of topics, we sectioned the blog section into different categories. The topics were nestled under a category based on their theme.
A lot of SEO ‘theories’ state having above-the-fold content is enough to get a page ranking. However, given that Addicted To Audio is in a very (tough) niche against some of Australia’s biggest retailers, we wanted to experiment with their collection pages by having both ‘above’ and ‘below’ the fold content.
Once we got the buy-in from the client, we gave them a template to use as a guide for their in-house copywriter to utilise. While many specialists within the SEO community argue that below the fold isn’t really necessary and that it doesn’t really do much, we noticed that the opposite, in fact, happened in this case.
We added below-the-fold content in April of 2021 and we saw results within the first 1-2 months.
Section settings (hidden in Live View)
chart_data
The Results
Collection Pages = 228% Increase in Top 3 Ranking Keywords:
Product pages:
-
-
A 28% increase YoY in organic users
-
An 85% increase in revenue
-
Page 1 rankings for product pages increased by 26%
-
Section settings (hidden in Live View)
Helping Australia’s Best Brands Level Up With SEO
107%
Growth in ranking keywords
Australian fashion powerhouse Aje partnered with StudioHawk to conquer the eCommerce space with tailored SEO strategies, optimising architecture, content, and technical foundations.
View case study
101%
YOY Organic revenue increase
Clarks put their best foot forward with new SEO campaign to double their organic revenue growth.
View case study
86%
increase in leads
Taking an already thriving business coaching program and giving it an absolutely deserved online presence.
View case study
60%
increase in organic traffic
StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves...
View case study
2000%
organic traffic increase
How it’s possible to get a whopping 2000% organic traffic increase for a website serving medical supply needs.
View case study
DR 90
Highest ink DR obtained
Evolve Skateboards wanted to leverage the authority that Digital PR can gain to help boost their new SEO campaign and promote their brand new product – the electric BMX!
View case study
DR 90
Highest link DR obtained
While they’re a leading brand in Australia, they wanted to further diversify their link acquisition efforts to complement their SEO campaign.
View case study
94%
increase in keywords - Australian market
Bondi Sands wanted to holistically grow their visibility across multiple target markets.
View case study
188%
increase in organic traffic
National Accounts are based in a highly competitive accounting field in Adelaide and are a very small business trying to find their niche in their industry.
View case study
100%
increase in organic users
Tackling a post-migration to generate a powerful and user-friendly website with a massive increase in first page keywords
View case study
608%
return on investment
See how we helped digital business card company Tapt grow their organic traffic, gain market share and get ahead of the rapidly rising competition in a new and niche industry.
View case study
561%
return on investment
Driving organic traffic that is all about the recognition and results without a blemish on your record.
View case study
512%
increase in top 3 keywords
Like talent queueing for a major audition, even agencies are hoping to be discovered and make a breakthrough on Google. See how Hunter Talent got the lead!
View case study
535%
growth in revenue
Increases in revenue and in organic traffic while also conducting a site migration? ‘Drop’ down and ‘bear’ the results.
View case study
2766%
return on investment
Combating hair loss while also thriving on the SERPs. See how an over 2000% ROI could be possible!
View case study
555%
increase in organic traffic
‘Rise up’ the ranks and reach your authority! How Waverley Forklifts lifted more than just their profile.
View case study
1937%
increase in organic users
An explosion of growth from a truly supportive SEO campaign. See how it can be done.
View case study
144%
increase in organic traffic
Upmove wanted to reach a wider audience and build their brand online, while gaining highly authoritative and diverse links to complement their organic search efforts.
View case study
652%
increase to organic word base
Our ethos is to serve and help, and it was fantastic to be able to grow Life Supports in its efforts to assist people in need.
View case study
475%
increase in organic users
There’s no lying down when it comes to reaching page number one on multiple fronts!
View case study
81%
increase in organic users
How to drive traffic to your site – both online and physically through the power of SEO!
View case study
2429%
ROI in SEO
It’s always a ‘soothing’ feeling to know you are an emerging presence in your field – with a painless migration and outstanding ROI.
View case study
24.7%
increase in organic traffic
Producing SEO content for high increases in organic traffic – the StudioHawk way!
View case study
57%
increase in organic users
Pumping out a brand new website to replace the old, and moving to the beat to capture organic traffic and revenue. Let’s turn it up to 11!
View case study
DR 90
Highest link DR obtained
BDO Furniture wanted to leverage the authority that Digital PR can gain to help boost their ongoing SEO campaign.
View case study
245%
increase in online sales
How to blast ahead with a 245% increase in online sales and show that SEO is the jewel in the digital crown.
View case study
90%
increase in predicted users
Technical SEO is 'Snow' joke! Learn more about our work with SnowsBest, turning an unknown error into an opportunity.
View case study
89%
immediate increase in organic traffic
When business booms, SEO maintenance looms! See how we helped Southgate Medical stay on top of their success!
View case study
30%
Increase in organic search revenue
The perfect example of a campaign from start to finish. A little SEO education goes a long way.
View case study
692%
increase in business conversions
From broken links to page one on the SERP. Let's take a quick look at the glory of Police Check Express.
View case study
970%
backlink growth
Results that are more than just condiments - they're a stand out.
View case study
257%
goal conversion rate
Can a school really benefit from SEO compared to other means of discovery and traffic? See how SEO helped Yarra Valley Grammar achieve a local top grade!
View case study
Section settings (hidden in Live View)
BOOK A FREE SEO CONSULTATION
Ready to grow faster with SEO?
Sign up for your FREE SEO Masterplan to uncover hidden
growth opportunities for your business.
check
In-depth SEO audit
Uncover weaknesses and opportunities to overtake the competition and gain market share
check
Expert traffic analysis
Discover quick wins to boost
your visibility for your most valuable search terms
check
Custom SEO roadmap
Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges
Client success:
57%
increase in organic users
52%
increase in revenue
228%
increase in keywords
“Pumping out a brand new website to replace the old, and moving to the beat to capture organic traffic and revenue. Let’s turn it up to 11!”
Enter your details to book a FREE consultation with our master SEO craftsmen.
(No middlemen. No juniors. No sales pitches. We promise.)
Section settings (hidden in Live View)
Award-Winning SEO Agency
These awards aren’t just for the pool room. They represent our passion for pushing the envelope, rewriting the SEO playbook, and redefining what it means to work with an SEO agency.
Section settings (hidden in Live View)