SUCCESS STORIES

Base Boosted SEO with Addicted To Audio

Addicted to Audio is a specialist headphone and hi-fi retailer, and an authorised Australian reseller for brands like Sony, Sonos, Focal and Bose, with stores in Melbourne, Sydney, Perth and Adelaide.

George and the team built Addicted to Audio into a trusted name in high-end audio through expert advice and great service, without ever investing in digital marketing, not even SEO.

In 2020, they were launching a brand-new Shopify website. They wanted to move across without missing a beat, then turn up the volume on organic traffic and revenue against some of Australia's biggest retailers.

Want results like this?

broken_image

57%

increase in organic users

broken_image

52%

increase in revenue

broken_image

228%

increase in keywords

The Need

George and the team had built Addicted to Audio into a trusted name in high-end audio without ever investing in digital marketing, not even SEO. With a new website on the way, search was the perfect place to start. The goal was to carry existing traffic across to the new site, then compete with Australia's biggest retailers for the most valuable audio keywords.

The key objectives:

A seamless move
- Launch the new website without losing traffic or revenue.
Stronger collection pages
- Rank higher for competitive category keywords.
More organic growth
- Grow organic users and revenue year on year.
A blog that performs
- Build out the blog to reach new audiences and rank for more keywords.

The Plan

We tuned every part of the site, from the categories shoppers browse to the guides they read before they buy.

check

Collection pages first

Optimise title tags, URLs, headings and internal links on the key collection pages.

check

Content above and below

Add helpful content to both the top and the bottom of collection pages.

check

Authority building

Earn niche-relevant backlinks that point to the collection pages.

check

A blog with structure

Sort the blog into themed categories and fill it with useful guides.

domain

Collection page tune-up

We optimised the priority collection pages in batches, refining title tags, headings and URLs, and added above-the-fold internal links for the first time. Each month, tailored outreach using skyscraper, moving man and guest posting techniques earned niche-relevant backlinks to these pages.

domain

Content on 70+ collection pages

Working with Addicted to Audio's Shopify developers and in-house copywriter, we created a below-the-fold content template and rolled out content on more than 70 collection pages, like the headphones page. It gave shoppers and search engines more context about every range.

domain

A blog built to be found

When the campaign began, the site had just three or four blog posts. We organised the blog into themed categories, such as how-to guides, reviews and how things work, and supplied detailed briefs each month on topics like turntable setup, headphone types and noise cancelling.

broken_image

A brand-new website

A new website is a big moment for rankings. We prioritised onsite fixes from day one, from broken internal links and mixed content to duplicate title tags and orphaned pages, so the new site settled in smoothly.

chart_data

Up against the big names

Addicted to Audio competes with some of Australia's largest retailers for high-volume audio keywords. Stronger collection pages and quality backlinks helped them earn their place on page one.

map

Testing a theory

Many in SEO believe above-the-fold content is enough. We tested content both above and below the fold, and within two months of the April 2021 rollout, page-one rankings grew 19%, from 610 to 727 keywords.

The Results

In the first year of the campaign (July 2020 to July 2021), the results spoke for themselves.

Collection pages: Organic users grew 57% and revenue grew 52% year on year. Page-one keywords grew 228%, from 256 to 841.

Product pages: Organic users grew 28% and revenue grew 85% year on year. Page-one keywords grew 26%, from 1,434 to 1,815.

Blog: The blog went from zero to 49 keywords on page one, and organic users grew 17,807% year on year.

Below-the-fold content: Page-one rankings grew 19% within two months of the new content going live.

228%

Increase in page-one collection keywords

57%

Increase in collection page organic users

52%

Increase in collection page revenue

The Conclusion

Addicted to Audio had built a loyal following of audio lovers in store. With a brand-new website, it was time to win them over in search too, against some of the biggest retailers in the country.

We made sure the new Shopify site settled in smoothly, then tuned the collection pages shoppers browse most. Content above and below the fold, on more than 70 collection pages, gave shoppers and search engines more to work with, and niche-relevant backlinks lifted those pages up the results.

Testing content below the fold, as well as above it, paid off, with page-one rankings growing 19% within two months. And a blog that started with just a handful of posts grew into a library of guides that reached a whole new audience.

In the first year, page-one collection keywords grew 228%, collection page organic users grew 57% and collection page revenue grew 52%.

+228% page-one collection keywords. +52% collection page revenue.
Proof that the right content, in the right place, really can turn up the volume.

check

In-depth AI & SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

check

Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

check

Custom AI & SEO roadmap

Get clarity and confidence with an AI & SEO strategy aligned with your goals, industry, and unique challenges

Client success:

57%

increase in organic users

52%

increase in revenue

228%

increase in keywords

“Pumping out a brand new website to replace the old, and moving to the beat to capture organic traffic and revenue. Let’s turn it up to 11!”

Enter your details to book a FREE consultation with our master AI & SEO craftsmen.

(No middlemen. No juniors. We promise.)

378%

Increase in number-one keyword rankings

How 'custom t shirts' went from page one, position eight, to the very top spot.

Base Boosted SEO with Addicted To Audio

The Need

The Plan

The Execution

The Challenges Overcome

The Results

The Conclusion

Want results like this? Book your free SEO Masterplan

Helping Australia’s Best Brands Level Up With SEO

Award-Winning SEO Agency