SUCCESS STORIES

Using Digital PR to Shred Organic Performance with Evolve Skateboards

Evolve Skateboards is a leading electric skateboard maker. Its boards are high-performance machines that combine strength, style, the highest quality materials and cutting-edge technology, made by riders, for riders.

In early 2024, Evolve was getting ready to launch something new: its first electric BMX, a fusion of electric innovation and classic BMX heritage, made for riders in Australia, the UK and the US.

Evolve wanted to get the word out about its new bike, and earn high-authority links to give its new SEO campaign a strong start.

Want results like this?

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DR 90

Highest link DR obtained

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Links obtained with 1 campaign

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DR 66

Average link DR

The Need

Evolve's electric BMX was unlike anything else on the market, and it tapped straight into 90s BMX nostalgia. Evolve needed coverage that would introduce the bike to riders around the world, while earning the kind of links that build authority in Google's eyes.

The key objectives:

Launch the electric BMX
- Earn coverage for Evolve's first electric BMX in its key markets.
High-authority links
- Earn at least four links from publications with a domain rating of 60 or more.
A wider audience
- Reach people beyond the cycling and skateboarding niche.
Support SEO
- Build authority to help Evolve's new SEO campaign.

The Plan

We paired a product launch with a data-led story, so there was something for every kind of journalist.

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Product-led PR

Let the electric BMX sell itself to cycling, sports and lifestyle writers.

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Data-led story

Rank Australia's best bike trails to reach a much wider audience.

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Global outreach

Pitch to publications in Australia, the UK, the US and New Zealand.

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Tailored releases

Write a different press release for every niche and region.

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Telling the BMX story

We worked closely with Evolve to understand what made the electric BMX special, building on its earlier press materials to sharpen the bike's unique selling points. The launch story, a fusion of electric innovation and authentic BMX heritage, went out to cycling, sports and lifestyle publications in Australia, the UK, the US and New Zealand.

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Australia's best bike trails

We reviewed 200 biking trails, ranking them by AllTrails ratings, reviews and photos, plus Instagram hashtags. Filtering out the hardest and longest trails kept it relevant to everyday riders. National, scenic and state-by-state versions of the story opened up travel, national and regional publications.

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Tailored releases, personal outreach

We wrote press releases for lifestyle, travel, cycling, sports, national, regional and trends publications, then built media lists from existing relationships and new contacts. Personalised outreach, follow-ups and turning brand mentions into links secured high-authority coverage.

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A brand-new product

Evolve already had great press materials to build on. Working closely with the team to find the bike's best angles made it irresistible to journalists.

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Beyond the niche

Cycling publications are a small pond. The bike trails study opened the door to travel, national and regional media.

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Three markets at once

The BMX launched in Australia, the UK and the US. Country-specific press releases made every pitch feel local.

The Results

In just three months, the campaign beat its link target and put Evolve's new bike in front of riders around the world.

9 links from one campaign: The campaign earned 9 Digital PR links.

Link target beaten: Evolve reached 177% of its target for high-authority links.

Links with authority: The highest-rated link had a domain rating (DR) of 90, and links averaged DR 66.

Global coverage: Evolve featured in Time Out, Stuff NZ, Trend Hunter, BikeBiz and more.

Digital PR links from one campaign

177%

Of the link target reached

Average domain rating of links

The Conclusion

Evolve Skateboards builds boards for riders who want more from every ride. When it launched its first electric BMX, it wanted the world to know.

We told the bike's story to cycling, sports and lifestyle writers in four countries, and paired it with a data-led ranking of Australia's best bike trails that reached travel, national and regional media too.

In three months, the campaign earned 9 high-authority links, beat its link target with 177%, and secured coverage in publications like Time Out, Stuff NZ and BikeBiz.

9 links. 177% of the link target.
A launch that went the distance.

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In-depth AI & SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom AI & SEO roadmap

Get clarity and confidence with an AI & SEO strategy aligned with your goals, industry, and unique challenges

Client success:

DR 90

Highest link DR obtained

Links obtained with 1 campaign

DR 66

Average link DR

“Evolve Skateboards wanted to leverage the authority that Digital PR can gain to help boost their new SEO campaign and promote their brand new product – the electric BMX!”