SUCCESS STORIES

Taking the Lead Role at Hunter Talent

Hunter Talent helps aspiring models, actors and influencers chase their dreams. Its team of experienced industry professionals guides talent every step of the way, from building a portfolio to finding the right auditions and casting opportunities.
 
Like talent queueing for a major audition, Hunter Talent wanted to be discovered. It needed casting agents and new talent in every major Australian city to find it on Google.
 
Director Adam Jacobs set one clear goal: page one for "talent agency" in Melbourne, Sydney, Brisbane, the Gold Coast, Perth and Adelaide.
case study_hunter talent
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512%
increase in top 3 keywords
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166%
increase in total keywords
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233%
more leads than the goal

The Need

Hunter Talent works with two audiences: casting agents looking for talent, and models, actors and influencers looking for an agency. Both search locally, so Hunter Talent needed to rank for "talent agency" in every major city, and to turn that visibility into leads.
 
The key objectives:
  • 500 leads
    • Generate 500 leads through SEO.
  • More organic users
    • Grow organic users by 1,800 to 2,200 year on year.
  • A bigger keyword base
    • Grow the keyword base by 500 to 750, and top three keywords by 25 to 50.
  • Page one in every major city
    • Rank on page one for "talent agency" in Melbourne, Sydney, Brisbane, the Gold Coast, Perth and Adelaide.

The Plan

There were four parts to the plan, all built around being found locally.
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Location pages
Create optimised pages for each major Australian city.
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FAQ schema
Add FAQ sections and schema markup to win rich results in Google.
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Blog strategy
Publish blogs that support Hunter Talent's modelling and acting services.
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Monthly backlinks
Earn quality backlinks every month to grow authority.

The Execution

A team of seven worked together in a shared Slack channel, keeping communication fast and the workflow smooth.
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A page for every city
We created location pages for Melbourne, Sydney, Brisbane, the Gold Coast, Perth and Adelaide, each targeting "talent agency" with local content, links to talent types, testimonials and a clear call to action. FAQ sections answered local questions like "how can I get into modelling in Perth?" and earned FAQ rich results.
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Pillars of content
We recommended more than 40 SEO-optimised blog articles, organised under modelling and acting sections, with internal links back to the location and service pages. Along the way, we earned 173 backlinks to grow the site's authority.
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Tapping into influencers
In May 2021, Google Trends showed growing interest in influencer management. We launched an "Influencer Management" page linked to influencer pages for Melbourne, Sydney, Brisbane and Perth. It went on to rank first for "influencer management".

The Challenges Overcome

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Six cities, one keyword
Ranking for "talent agency" in six cities meant building six strong pages. A consistent template, local content and FAQ schema made each one competitive.
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Two audiences
Hunter Talent needed to reach both casting agents and new talent. Location pages and blogs spoke to both.
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Keeping up with a trend
As more brands moved into influencer management, we moved quickly to launch dedicated pages and claim the top spot.

The Results

After launching six location pages, Hunter Talent's results reached runway status. Comparing August 2022 with August 2021:
 
Top three keywords up 512%: Keywords in the top three positions grew from 25 to 153.
 
Total keywords up 166%: The keyword base grew from 556 to 1,481 keywords.
 
233% more leads than the goal: From May 2021 to August 2022, phone calls, emails and contact form enquiries from organic search beat the lead goal by 233%.
 
More organic users: Average monthly organic users grew from 1,874 to 2,872 year on year.
 
First for "influencer management": Hunter Talent ranked first for "influencer management", with its city influencer pages climbing towards the top.
rewarded_ads
512%
Increase in top three keywords
rewarded_ads
166%
Increase in total keywords
rewarded_ads
233%
More leads than the goal

The Conclusion

Hunter Talent helps models, actors and influencers get discovered. Its own goal was the same: to be found by casting agents and new talent in every major Australian city.
 
We built a location page for each city, added FAQ schema to stand out in search, and backed it all with blogs and quality backlinks. When influencer management started trending, we moved fast and Hunter Talent claimed the top spot.
 
The results were star quality. Top three keywords grew 512%, total keywords grew 166%, and organic search delivered 233% more leads than the goal. Adam Jacobs said organic search became the biggest part of the agency's marketing for winning new business.
 
+512% top three keywords. 233% more leads than the goal.
Hunter Talent, now taking the lead role in search.
Hunter Talent's job is helping talent get discovered. Location pages in every major city made sure Hunter Talent got discovered too.
StudioHawk Team
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