What is Digital PR
Digital PR is a marketing strategy used to build your site authority and brand awareness. It is a strategy StudioHawk is implementing and getting some tremendous results for our clients.
This technique is transforming the digital landscape and has a huge impact on your SEO strategy.
- High DA Score
- High Organic Traffic
- Follow Links
- Major Media Outlets
- Editorial Style Content
Why is Digital PR Important?
Digital PR is a backlink acquisition strategy, and backlinks are a key component for your SEO ranking. Backlink Acquisition is one of the biggest components of Off-Site SEO.
These backlinks bring qualified traffic to your website with a higher chance of conversions. They raise brand awareness to a wider audience.
For a successful Digital PR campaign, the agency and the client will need to attend the PARTY with:
- Openness and receptiveness to creative ideas and concepts
Traditional PR vs Digital PR
What is the difference between the two?
Traditional PR campaigns can include print media, magazines, and the newspaper. It can include social events and other real-world elements.
Digital PR focuses only on the digital sphere, and brings people back to your digital real estate through brand awareness and backlinks.
What we do with Digital PR & You
Our digital PR team works closely with our clients, with you, to understand your business and your target audience. This gives us a chance to create meaningful stories to share with them.
We research your niche and find the best digital channels to share these stories and get the most effective traction with journalists, websites, and other online sources.
They utilise the power of our backlink team to fine-tune the acquisition process, combined with the Digital PR process, to give you much more effective wins.
DIGITAL PR faq
Got A Question?
Check Out Our Digital PR FAQs
Short answer- yes. Backlinks are arguably the most powerful component of SEO. The Page Authority a good backlink can provide, and the leads they bring to you, are vital, not only for your Google ranking but also for bringing qualified leads which can turn into conversions.
A good story, an honest story about you. A good WHY story, WHY you are in business, WHY you are the best choice for someone to use your products or services.
PR works when it hits the emotions of a reader, or it provides the best solution to a problem they never knew they had.
It is a growing force in SEO and backlink acquisition. It is a heady mix of technical SEO and Content SEO. It is giving you qualified leads and powerful backlinks. And it is getting the good story of who you are, your brand, out into the world.
You can actively tell the world how awesome you are, in your words and in your way.
Ready to Party with PR?
We’re excited to collaborate with people from a variety of industries and backgrounds. The world of Digital PR provides opportunities to grow your brand in exciting ways. Give us a call if you’d like to learn more about Digital PR and how it may benefit your company.
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