What is Digital PR
Digital PR is a marketing strategy used to build your site authority and brand awareness. It is a strategy StudioHawk is implementing and getting some tremendous results for our clients.
This technique is transforming the digital landscape and has a huge impact on your SEO strategy.
- High DA Score
- High Organic Traffic
- Follow Links
- Major Media Outlets
- Editorial Style Content
Why is Digital PR Important?
Digital PR is a backlink acquisition strategy, and backlinks are a key component for your SEO ranking. Backlink Acquisition is one of the biggest components of Off-Site SEO.
These backlinks bring qualified traffic to your website with a higher chance of conversions. They raise brand awareness to a wider audience.
For a successful Digital PR campaign, the agency and the client will need to attend the PARTY with:
- Openness and receptiveness to creative ideas and concepts
Traditional PR vs Digital PR
What is the difference between the two?
Traditional PR campaigns can include print media, magazines, and the newspaper. It can include social events and other real-world elements.
Digital PR focuses only on the digital sphere, and brings people back to your digital real estate through brand awareness and backlinks.
Data-Led PR vs Reactive PR
These are the two most effective PR strategies in today’s media marketplace – we like to mix and match.
Data-Led is when we use data from your previous campaigns to inform your PR strategy. We essentially use data to justify your decisions and curate your pitches—media can’t resist a good data-centric story. Reactive PR is when we our Digital PR campaigns are created as a reaction to something happening. These campaigns are designed to engage with audiences and capitalise on trending topics or breaking news.
Which is better? It depends on the situation. We use both in combination to achieve that tasty PR link – whatever is going to get you results is the avenue we go down.
What we do with Digital PR & You
Our digital PR team works closely with our clients, with you, to understand your business and your target audience. This gives us a chance to create meaningful stories to share with them.
We research your niche and find the best digital channels to share these stories and get the most effective traction with journalists, websites, and other online sources.
They utilise the power of our backlink team to fine-tune the acquisition process, combined with the Digital PR process, to give you much more effective wins.
DIGITAL PR faq
Got A Question?
Check Out Our Digital PR FAQs
Short answer- yes. Backlinks are arguably the most powerful component of SEO. The Page Authority a good backlink can provide, and the leads they bring to you, are vital, not only for your Google ranking but also for bringing qualified leads which can turn into conversions.
A good story, an honest story about you. A good WHY story, WHY you are in business, WHY you are the best choice for someone to use your products or services.
PR works when it hits the emotions of a reader, or it provides the best solution to a problem they never knew they had.
It is a growing force in SEO and backlink acquisition. It is a heady mix of technical SEO and Content SEO. It is giving you qualified leads and powerful backlinks. And it is getting the good story of who you are, your brand, out into the world.
You can actively tell the world how awesome you are, in your words and in your way.
Digital PR is a separate service that perfectly compliments your SEO campaigns. So, what’s the difference? Digital PR is a more specialised form of link building that relies on creating useful stories, assets, tools and other content that attracts inbound links and media coverage. By securing high-quality media coverage and backlinks from authoritative sources, digital PR contributes significantly to your SEO success.
Digital PR can offer all kinds of benefits, particularly from a marketing perspective. Here’s a few we’ve seen our clients enjoy:
- Enhanced Brand Visibility: Gaining exposure through media coverage, influencer partnerships and other online channels allows you to reach a wider audience and increase your brand awareness, recognition and credibility.
- Link Acquisition: Great digital PR campaigns can attract high quality links from authority websites in your industry. These backlinks improve your website’s authority in the eyes of search engines, leading to more visibility and better rankings in the search engine results.
- Complement Your SEO: Digital PR and SEO work hand-in-hand to build your authority and showcase your expertise in your niche. Our SEO wizards work closely with our Digital PR teams to drive results that directly benefit your organic presence.
Digital PR not only improves brand awareness and brand affinity through increased exposure, but can also increase the number of high quality backlinks to your website which can lead to better search engine visibility.
Alongside more visibility and reach, digital PR can also help you manage customer relations, brand image and potential PR issues.
Ultimately, digital PR is a powerful tool for brand growth that works in tandem with SEO to boost your online presence and credibility.
Ready to Party with PR?
We’re excited to collaborate with people from a variety of industries and backgrounds. The world of Digital PR provides opportunities to grow your brand in exciting ways. Give us a call if you’d like to learn more about Digital PR and how it may benefit your company.