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Search Intent Research
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Content Writing Services
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Technical SEO/Audits
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Local/SME SEO
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Analytics
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Link Acquisition
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Enterprise SEO

Search Intent Research

We believe a successful SEO journey begins with targeted keyword research, but there’s much more to it than that. It’s vital to also understand the 4 types of search intent – informational, navigational, transactional, and commercial investigation – to get your website in front of the right people at the right time.

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Content Writing Services

SEO content is vital for your website, but it can be a hassle having to write something each month. We have a team of copywriters working hand in hand with the SEO Specialists to write blogs, web copy, and more for you.

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Technical SEO/Audits

If you’re sick of your website ranking low on Google SERP, a technical SEO audit can shed some light on how to move forward. We can help you kick your SEO bad habits, identify what’s holding you back, and create a strategy to skyrocket to page one.

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Local/SME SEO

For any brick-and-mortar store or service-based business in a localised area (like a tradie) – we create targeted local SEO strategies to boost your visibility online.

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Analytics

SEO doesn’t need to be complex. Our monthly analytics reports are simple and we’ll walk you through it to ensure you have a strong understanding of SEO, understand the results of each month’s planned, and completed activities.

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Link Acquisition

Looking to boost your search ranking? Link acquisition (aka link building) is a process of getting quality, reputable inbound links for your website. We’ve mastered it and you’re going to benefit big time.

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Enterprise SEO

Larger organisations typically have massive websites. We’re not afraid to tackle a big puzzle. In fact, we’re built for it. Just ask the Good Guys or Officeworks. We’re ready, willing, and able to take on the biggest Enterprise SEO goals.

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Our process

Our Step-By-Step
SEO Process

Step: 1

Contact Us
You can phone us or send us an email, and we’ll have a conversation.
1

Step: 2

Technical SEO Audit
We will look at your website and your online business and tell you how well you’re going with your current SEO. We won’t bombazzle you with technical jargon. Just real English that you can understand.
2

Step: 3

Meeting &
Brainstorming
This is where we come up with ideas and strategies to help your business. We’ll include you in this step. If you have some great ideas, we want to hear them.
3

Step: 4

SEO Strategy & Implementation
This is when we hit the GO button and execute the plans we’ve come up with and watch you soar.
4
feather feather hawk

Our Difference

Why Choose Us? Our
Unique Difference.

Embrace Opportunity

The SEO insights we offer are all about creating opportunity. To rise above your competitors, get in front of the right customers and carve out a unique space on the web. We are so confident that you will see the opportunity and results that we have month to month agreements, and don’t believe in long lock-in contracts like agencies that can’t back themselves.

Integrity

In the digital space as well as in the day-to-day. We won’t work on campaigns we don’t think we can achieve results for, not everyone is in good shape for SEO and we turn away dozens of campaigns a month, roughly 50% of all enquiries we get. We don’t take shortcuts – we’re with you for the long game.

Transparent

We make SEO success affordable and give you full campaign visibility plus comprehensive monthly reporting. You’ll know how your website is performing and the results you’re getting in a way you’ll understand. We don’t just do the work, we educate you so that you understand.

Fun!

We take our work seriously, but not ourselves. We want you to take you to SEO places you’ve never been before AND help you enjoy the journey as it unfolds. We’re here to help you find a better way to do business.

Our awards

Awards We’ve Won

StudioHawk is an award-winning agency – including the highlights of: ‘Best Large SEO Agency’ in the 2023 APAC Awards, Best Large Global SEO Agency in the 2021 Global Search Awards, ‘Best Agency 2019’ in the SEMRush Search Awards, 2019 winner for the Mumbrella Awards, and the 2019 Marketing Innovation Winner for the Australian Business Awards.

StudioHawk is also a Google Partner Specialist and we’re a Board Member of the Australian Web Industry Association.

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semrush-awards-winner-banner
mumbrella-awards-winner
awia-board-member
apac-search-awards-winner-banner
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Case Studies

SEO Case Studies from
Our Winning Clients

Officeworks
Gami Chicken
Learnmate
Check out our case studies of some of the clients…
Show more

We have a pool of over 250 clients, big brands and well-known companies right around Australia. We work with family restaurants like ‘Gami’, through to big brands such as ‘Officeworks’. Our happy clients include grocery variety store ‘The Reject Shop’ and well known cosmetics giant ‘Mecca’.

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our news

Stay Up to Date with the Latest SEO News

Read more about the world of SEO, Google Updates and more with our informative series of blogs. StudioHawk’s content team and SEO specialists want to share with you all to great things happening in the world of online SEO.

faq

Got A Question? Check Out Our SEO FAQs

  • ?
    How long does it take to get ranking?

    You’ll start to see improvements in your ranking within the first couple of months. That doesn’t mean page 1 of SERP, but you will begin your climb soon. To be honest, this is a loaded question. People want to know how long until I hit rank #1. The answer is usually around 6 months, but this is not totally accurate. We can get you onto page one of SERP in 6 months, but ranking #1 might be longer. Many factors determine 1st place, including what your competitors are doing. Focus more in good rankings on page #1, which we’ll get you.

  • ?
    Is SEO a short term or long term strategy?

    The short answer- long term strategy. The longer answer- good SEO work involves many facets which build in effectiveness over time. Backlink strategies, content strategies, competitor analysis, and more. These strategies can change over time with market trends, customer search intents and more. Your competitors could change up their strategies, you may want to target different keywords or long tail keywords. You may want to increase content for your website. Suffice to say, it is a long term strategy which has even longer term benefits for your business.

  • ?
    How important is content in an SEO strategy?

    It could be argued that content is the most important factor in an SEO strategy. While backlinks are important, content is something that you can have significant control over. You can choose how many blogs you post per month, how long they are and what keywords you want to include. You can decide how much copy you have for product pages and category pages. And the best thing about this content is- it will always be on your website, doing its magical SEO thing, for as long as it is live and online.

  • ?
    What type of clients do you take on?

    We take on clients who can envision success, who want to work with us, and who understand that what we will do for them will work, but it will take some time. We have large clients, small business clients, medium clients, all of whom are looking to invest in the long-term growth of their business. We take on clients who are open-minded, who listen to the advice we provide and who give good feedback to us. We take on clients who ask good questions and enquire about what we do.

  • ?
    What specific SEO services do you offer for businesses in Melbourne?

    Our clients get above average SEO ROI because we master the fundamentals and focus on what works. That’s things like keyword research, on page SEO, technical SEO, backlink building, and local SEO. Alongside these core components, our Melbourne SEO services also include monitoring analytics, running competitive analysis, optimising user experience and providing ongoing SEO maintenance to ensure your campaign continues to produce impressive ROI.

  • ?
    How do you measure the success of an SEO campaign, and what key performance indicators (KPIs) do you track?

    The metrics we measure success against are based on your business goals. For example, if the aim of your campaign is to increase keyword visibility, we will measure results against this. If the aim is to increase traffic or conversions, our reporting will reflect this. We will have an initial conversation with you as part of the onboarding process to discuss what success looks like to you, and incorporate that in all of our reporting and catch ups for transparency.

  • ?
    Is there a lock-in contract?

    No, we don’t believe in lock-in contracts. Instead, we focus on delivering amazing ROI for your business each month so that you don’t see any reason to walk away. But if you do decide to part ways, there’s never any “gotchas.”

  • ?
    Are you based in Melbourne?

    Yes, we our HQ is based in Melbourne, although we also have offices in Sydney and London. Our commitment to providing high ROI SEO services knows no geographical bounds and being on your timezone means we’re always here when you need us.

  • ?
    What is your strategy for building high-quality backlinks for my Melbourne-based website?

    We deploy cutting-edge SEO strategies and a range of SEO services to build high-quality backlinks for your website. Not every backlink is equal, so it’s important we build backlinks with highly credible and authoritative websites that will boost your visibility in search. To do this, we use a diverse set of techniques from digital PR to creating high value content and meticulously researching websites and specific pages relevant to your business that are able to provide quality backlinks to your website.

  • ?
    Are there any industries in Melbourne that you specialise in regarding SEO services?

    We work with any and all businesses in Melbourne as long as they align with our SEO ethics. We believe in building strong partnerships with our clients to ensure long-term success, so we always assess the business match to make sure we’re a fit. We’re not a standard SEO agency in Melbourne. We’re SEO masters looking to take your business to the next level.

  • ?
    How to choose the right seo agency?

    One of the reasons StudioHawk is so popular is because its founder, Harry, wanted to do SEO different to what he had seen in the market place. Crazy monthly fees, lock-in contracts, no communication with the SEO agency for months on end, so you don’t know if the money you’re spending is working. You want an SEO agency with no lock in fees. If you think what we’re doing isn’t working, you can leave. You want an SEO agency who speaks to you whenever you need, and presents monthly reporting to you. You want an SEO agency with a proven history of success, and some pretty big industry awards thrown in there too.

  • ?
    What are backlinks and how important are they?

    A backlink is when another website links back to your website. It is a digital referral. Backlinks can be great for helping you rank and increase your Page Authority (PA), or they could be rubbish links which Google could penalise you for. In the early days of the internet Google would judge based on the number of links leading to your site, so there were ‘link farms’ where you could buy thousands of backlinks. Now it is about quality, not quantity. A backlink will give you ‘link juice’, where a site gives you some of their PA to help you rank.

  • ?
    What to look for in a SEO agency?

    We think one of the most important things you want to look for in an SEO agency is transparency and honesty. You don’t want to be taken for a very expensive ride by people who promise the world and then deliver, whatever is the opposite. You want an agency who provides you with monthly reports and updates. This way you know the money you’re investing is bringing results. And you want those reports to make sense and not be in technical babbles which confuses you. You want to look for an agency that has quantifiable results and a history to back up their promises.

  • ?
    Why is SEO important for my Melbourne business?

    Whether you’re serving the local Melbourne market or your audience is interstate or even global, it’s critical to have a solid SEO strategy in order to boost your visibility, build credibility and compete effectively in your industry. With 68% of online experiences beginning with a search engine and 53% of all traffic coming from organic search, it’s more important than ever to invest in expert SEO services to reach your market.

  • ?
    Do you offer local SEO services to help my Melbourne-based business attract local customers?

    Firstly, we will speak with you to determine who you see as your local competitors. Then we will look at search results to determine who your local online competitors are. There are some cases where this may be completely different to your initial list. From there, we will benchmark your performance against your competitors and continue to track progress from there. We create keyword optimised content that not only relates to your business, products or services but also the Melbourne area in general. The key is creating content that’s genuinely useful and shareable. This is how we attract backlinks from other credible websites which helps improve your visibility in standard search results, Google maps, shopping results and the recently introduced Snippets feature in Google.

  • ?
    What is the expected timeline for seeing improvements in organic search rankings?

    This can vary depending on your industry, level of competition and specific search terms you’re targeting (e.g broad keywords take longer to rank for than long tail keywords.) Our masterful experts know all the right moves to make sure you see impressive ROI as quickly as possible, but keep in mind that SEO is an ongoing process and the results are cumulative over time.

  • ?
    How do you handle ongoing communication and reporting with clients in Melbourne?

    Our SEO services are totally transparent with ongoing communication directly with our experts (not middlemen) to give you full campaign visibility from day one. We also provide comprehensive monthly reporting so that you always know how your website is performing and the ROI you’re getting, in plain English. We'll always be available at the end of the line, on email or in office if you need us!

  • ?
    Do you offer any guarantees for achieving specific search engine rankings in Melbourne?

    Due to the nature of SEO, we can’t guarantee specific rankings for any given search term. What we can promise is that you’ll enjoy the same relentless focus and masterful execution that we continue to deliver to all of our clients who are enjoying an average 300% ROI.

  • ?
    How do you handle SEO for websites with multiple locations or branches in Melbourne?

    Through geographic targeting and local Melbourne SEO strategies, we can help you gain top rankings and high visibility across all of your business locations locally, Australia-wide and internationally.

  • ?
    How do you measure results?

    The metrics we measure success against are based on your business goals. For example, if the aim of your campaign is to increase keyword visibility, we will measure results against this. If the aim is to increase traffic or conversions, our reporting will reflect this. We will have an initial conversation with you as part of the onboarding process to discuss what success looks like to you, and incorporate that in all of our reporting and catch ups for transparency.

seo academy

Want to Learn More?
Check Out Hawk Academy

We have launched the Hawk Academy, where we can pass on our knowledge of SEO to you.

If you become a client, the Hawk Academy is free. Even if you’re not yet a client, there is some valuable information and tips you can gain from our Hawk Academy to help you and your business.

We want to stop SEO misinformation and make it easier to understand the power behind SEO and how it can help you.

SEO is for everyone, not just big business.

SEO Service Areas In Australia

SEO Melbourne

SEO Sydney

SEO Brisbane

Our Location

Address: 18-20 Mount St, Prahran VIC 3181