SUCCESS STORIES
Bell & Bone: The Underdog Amongst The Giants
When Bell & Bone wanted to boost their online presence and help more pet owners find their premium dog health products, they partnered with StudioHawk to take a data-driven, strategic approach to SEO. Dive into the story to discover the strategies behind their success and the insights we used to fetch real results.
broken_image
160%
organic traffic increase
help
About Bell & Bone
Bell & Bone was started by Arianne, a dog paw-rent herself, to provide dog owners with healthy dog treats and dental sticks, an alternative to those found in supermarkets, which were usually filled with unnatural flavourings and additives.
ads_click
The Need
Bell and Bone first came to StudioHawk to boost visibility for their natural dental stick range and superfood dog treats, and to go after giants in an already saturated space. Although the website had only been around for 2 years and was considered ‘new’ in organic terms, StudioHawk recognised that there was HUGE potential to grow from a tiny puppy to a fully-fledged adult woofer.
Section settings (hidden in Live View)
Every business can have hurdles that can arise, (including marketing managers leaving), and often we will come in to assist, cover unknown ground, and educate clients on how SEO can make a business strive and tippity-tap their way to getting discovered!
Section settings (hidden in Live View)
map
The Plan
Beginning as a $1,000 SEO campaign, StudioHawk kicked the campaign off by providing strong content recommendations and backlink acquisition to boost Bell & Bone’s domain authority. A major win that StudioHawk recognised, were above the fold descriptions, which were missing from many of Bell & Bone’s category pages. We provided a category page description template, with SEO best practices and competitor examples, that helped Arianne immensely. She was able to smash out category descriptions for all pages within a week, leveraging keywords as well as being easy for users to read and understand.
In January 2021, Arianne told us of her plans to launch a new superfood dog treat range in June 2021. Trusting our expertise, Arianne asked us for guidance on best SEO practices to help her name her new products. As superfood dog treats were new in the pet industry, there was little to no search volume behind this keyword. Instead, we advised Arianne to leverage high-volume keywords, (which she was beginning to rank well for), and make it clear that her products contain superfood ingredients.
Section settings (hidden in Live View)
chart_data
The Results
- SEO takes time, and with the work we’d done around content creation and backlink acquisition, Bell & Bone had moved the needle significantly, ranking on the 2nd and 3rd pages for a handful of important keywords!
- By February 2021, about 4 months into her SEO campaign, we began to see significant growth in position rankings for her top keywords!
- With the campaign now strolling along nicely by in July 2021, Bell & Bone’s website relaunched, taking on a fresh groom and trim – all of which were done with our website architecture and recommendations in mind.
Section settings (hidden in Live View)
Helping Australia’s Best Brands Level Up With SEO
107%
Growth in ranking keywords
Australian fashion powerhouse Aje partnered with StudioHawk to conquer the eCommerce space with tailored SEO strategies, optimising architecture, content, and technical foundations.
View case study
101%
YOY Organic revenue increase
Clarks put their best foot forward with new SEO campaign to double their organic revenue growth.
View case study
86%
increase in leads
Taking an already thriving business coaching program and giving it an absolutely deserved online presence.
View case study
60%
increase in organic traffic
StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves...
View case study
2000%
organic traffic increase
How it’s possible to get a whopping 2000% organic traffic increase for a website serving medical supply needs.
View case study
DR 90
Highest ink DR obtained
Evolve Skateboards wanted to leverage the authority that Digital PR can gain to help boost their new SEO campaign and promote their brand new product – the electric BMX!
View case study
DR 90
Highest link DR obtained
While they’re a leading brand in Australia, they wanted to further diversify their link acquisition efforts to complement their SEO campaign.
View case study
94%
increase in keywords - Australian market
Bondi Sands wanted to holistically grow their visibility across multiple target markets.
View case study
188%
increase in organic traffic
National Accounts are based in a highly competitive accounting field in Adelaide and are a very small business trying to find their niche in their industry.
View case study
100%
increase in organic users
Tackling a post-migration to generate a powerful and user-friendly website with a massive increase in first page keywords
View case study
608%
return on investment
See how we helped digital business card company Tapt grow their organic traffic, gain market share and get ahead of the rapidly rising competition in a new and niche industry.
View case study
561%
return on investment
Driving organic traffic that is all about the recognition and results without a blemish on your record.
View case study
512%
increase in top 3 keywords
Like talent queueing for a major audition, even agencies are hoping to be discovered and make a breakthrough on Google. See how Hunter Talent got the lead!
View case study
535%
growth in revenue
Increases in revenue and in organic traffic while also conducting a site migration? ‘Drop’ down and ‘bear’ the results.
View case study
2766%
return on investment
Combating hair loss while also thriving on the SERPs. See how an over 2000% ROI could be possible!
View case study
555%
increase in organic traffic
‘Rise up’ the ranks and reach your authority! How Waverley Forklifts lifted more than just their profile.
View case study
1937%
increase in organic users
An explosion of growth from a truly supportive SEO campaign. See how it can be done.
View case study
144%
increase in organic traffic
Upmove wanted to reach a wider audience and build their brand online, while gaining highly authoritative and diverse links to complement their organic search efforts.
View case study
652%
increase to organic word base
Our ethos is to serve and help, and it was fantastic to be able to grow Life Supports in its efforts to assist people in need.
View case study
475%
increase in organic users
There’s no lying down when it comes to reaching page number one on multiple fronts!
View case study
81%
increase in organic users
How to drive traffic to your site – both online and physically through the power of SEO!
View case study
2429%
ROI in SEO
It’s always a ‘soothing’ feeling to know you are an emerging presence in your field – with a painless migration and outstanding ROI.
View case study
24.7%
increase in organic traffic
Producing SEO content for high increases in organic traffic – the StudioHawk way!
View case study
57%
increase in organic users
Pumping out a brand new website to replace the old, and moving to the beat to capture organic traffic and revenue. Let’s turn it up to 11!
View case study
DR 90
Highest link DR obtained
BDO Furniture wanted to leverage the authority that Digital PR can gain to help boost their ongoing SEO campaign.
View case study
245%
increase in online sales
How to blast ahead with a 245% increase in online sales and show that SEO is the jewel in the digital crown.
View case study
90%
increase in predicted users
Technical SEO is 'Snow' joke! Learn more about our work with SnowsBest, turning an unknown error into an opportunity.
View case study
89%
immediate increase in organic traffic
When business booms, SEO maintenance looms! See how we helped Southgate Medical stay on top of their success!
View case study
30%
Increase in organic search revenue
The perfect example of a campaign from start to finish. A little SEO education goes a long way.
View case study
692%
increase in business conversions
From broken links to page one on the SERP. Let's take a quick look at the glory of Police Check Express.
View case study
970%
backlink growth
Results that are more than just condiments - they're a stand out.
View case study
257%
goal conversion rate
Can a school really benefit from SEO compared to other means of discovery and traffic? See how SEO helped Yarra Valley Grammar achieve a local top grade!
View case study
Section settings (hidden in Live View)
BOOK A FREE SEO CONSULTATION
Ready to grow faster with SEO?
Sign up for your FREE SEO Masterplan to uncover hidden
growth opportunities for your business.
check
In-depth SEO audit
Uncover weaknesses and opportunities to overtake the competition and gain market share
check
Expert traffic analysis
Discover quick wins to boost
your visibility for your most valuable search terms
check
Custom SEO roadmap
Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges
Client success:
60%
increase in organic traffic
32%
revenue increase
“”
Enter your details to book a FREE consultation with our master SEO craftsmen.
(No middlemen. No juniors. No sales pitches. We promise.)
Section settings (hidden in Live View)
Award-Winning SEO Agency
These awards aren’t just for the pool room. They represent our passion for pushing the envelope, rewriting the SEO playbook, and redefining what it means to work with an SEO agency.
Section settings (hidden in Live View)