SUCCESS STORIES

Keep It Simple - A key to SEO with Kis Academics

KIS stands for Keep It Simple. Manoj and his team started KIS Academics in 2020 with one belief: a good education leads to a good life, and every student deserves a personalised learning experience they'll love.

KIS connects primary and high school students with hundreds of qualified tutors across Australia, with a particular focus on students in their final years of school. Parents come to KIS to find the right tutor for their children, and students come for the resources and support to reach their goals.

The business grew quickly, and the KIS team wanted to reach even more students and parents searching for tutoring online.

Want results like this?

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1937%

increase in organic users

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735%

increase in keyword base

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527%

increase in page 1 keywords

The Need

Tutoring is a competitive space online, and students and parents search in very specific ways: by subject, by state and by year level. KIS Academics also had a wealth of helpful content, but it sat on a blog subdomain, separate from the main website. KIS needed to grow its reach and keyword base, with a focus on organic users.

The key objectives:

Double organic users
- Grow organic users by 100% year on year.
Rank for key services
- Rank for searches like "high school tutors", "ATAR tutors" and "in person tutoring".
A bigger keyword base
- Grow the keyword base by 50% and first-page keywords by 20% year on year.
A bigger share of the market
- Grow KIS Academics' share of the tutoring market.

The Plan

We kept the plan simple: bring the content together, then build pages for every way people search.

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Blog merge

Move blog.kisacademics.com into kisacademics.com/blog.

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Subject pages

Create landing pages for tutors in specific high school and VCE subjects.

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State pages

Create landing pages for students looking for tutors in their state.

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Curriculum pages

Create landing pages for VCE, HSC, SACE, WACE and QCE.

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The A+ assignment

KIS Academics had a gold mine of helpful content on a blog subdomain. We showed the team how moving it into the main website could transform the site, then mapped every existing URL to its new home and guided the team through the move. From November to December 2021, organic users grew 73.8% month on month, total keywords grew 142% and first-page keywords grew 237%.

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Pages for every subject, state and year level

With the merge paying off, we turned one "private tutor" page into more than 50 detailed landing pages. Each one targeted a subject, state, year level or curriculum, from VCE and HSC to SACE, WACE and QCE.

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Content, keywords and links

Keyword research, content recommendations and backlinks kept the momentum going. Total keywords grew from 2,373 in December 2021 to 4,915 in August 2022.

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Confidence to make a big move

The team had put a lot of work into its blog and wanted to protect it. Careful URL mapping and redirects meant the merge kept every bit of that value and grew it.

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Very specific searches

Students and parents search by subject, state and year level. Dedicated landing pages meant KIS had a page for each of those searches.

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A competitive market

Tutoring is crowded online. Combining the blog's authority with focused landing pages helped KIS Academics stand out.

The Results

Comparing August 2022 with August 2021, KIS Academics smashed every goal.

Organic users up 1,937%: Organic users grew 1,937% year on year, far beyond the goal of doubling them.

Keyword base up 735%: The number of keywords KIS ranked for grew 735%, against a goal of 50%.

First-page keywords up 527%: Keywords on the first page of Google grew 527%, against a goal of 20%.

Top rankings for key services: KIS ranked first for "atar tutoring", second for "in person tutoring" and on the first page for "high school tutors". Its blog ranked first for "how to get a 99.95 atar".

More than 50 new landing pages: Each one was built to help students and parents find the right tutor.

1937%

Increase in organic users

735%

Increase in keyword base

527%

Increase in page one keywords

The Conclusion

KIS Academics started in 2020 with a simple belief: a good education leads to a good life. Within two years, it had grown into a tutoring service helping students and parents across Australia.

The key to its SEO growth was keeping it simple. First, we brought the helpful content on its blog subdomain into the main website, and the results showed within a month. Then we built more than 50 landing pages for the subjects, states and year levels students search for.

In a year, organic users grew 1,937%, the keyword base grew 735% and first-page keywords grew 527%. KIS ranked first for "atar tutoring", and the growth helped the business hire more team members and developers.

+1,937% organic users. +735% keyword base.
Top marks for keeping it simple.

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Client success:

1937%

increase in organic users

735%

increase in keyword base

527%

increase in page 1 keywords

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378%

Increase in number-one keyword rankings

How 'custom t shirts' went from page one, position eight, to the very top spot.

Keep It Simple - A key to SEO with Kis Academics

The Need

The Plan

The Execution

The Challenges Overcome

The Results

The Conclusion

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