SUCCESS STORIES

BDO Furniture: Building Authority with Digital PR

BDO Furniture is one of Australia's largest online furniture and office supplies stores, with more than 20 years of manufacturing office furniture for the Australian market. Known for quality products, ultra-fast delivery and affordable prices, it's fast becoming a household name.
 
To give its ongoing SEO campaign an extra lift, BDO turned to Digital PR to build authority through coverage in well-known publications.
case study_BDO Furniture
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DR 90
Highest link DR obtained
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12
Links obtained with 1 campaign
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DR 61
Average link DR

The Need

BDO Furniture already knew the value of Digital PR. The goal was to lift the site's authority even further with high-DR links, and to earn "As Seen On" mentions to show off on the homepage.
 
The key objectives:
  • Earn high-authority links
    • Secure high-DR links from well-known publications.
  • Showcase credibility
    • Gain "As Seen On" coverage for the homepage.
  • Reach a wider audience
    • Land coverage across a diverse range of publications.
  • Support the SEO campaign
    • Use Digital PR links to strengthen ongoing SEO.

The Plan

We combined fast-moving reactive PR with a data-led campaign to reach as many relevant publications as possible.
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Reactive opportunities
A strong focus on reactive opportunities to land coverage in a diverse range of publications.
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Niche experts
Bring in experts from niche areas like Feng Shui to give stories a unique angle.
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"As Seen On" links
Target high-authority, relevant global publications.
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Data-led campaign
Pair reactive and HARO opportunities with a data-led campaign to widen the audience.

The Execution

Every campaign followed the same process: ideation, story development, media list building and outreach.
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Fresh story angles
A Feng Shui angle for spring cleaning season, expert answers on topics like ergonomic chairs and office furniture under $200, and a data-led study of Australia's most picturesque universities based on Instagram engagement.
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Press releases for every niche
Tailored releases for lifestyle, travel, national, regional, trends, home, business and education journalists.
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Targeted outreach
Media lists built from existing relationships and our database across global and national publications, with personalised pitches for each.

The Challenges Overcome

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Making office furniture newsworthy
Expert commentary and original data gave journalists stories they wanted to share.
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Reaching a new audience
Existing university content on the BDO site opened up a new audience, and a data-led campaign brought it to life.
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Going global from Australia
While BDO is based in Australia, the campaign also earned coverage and links from publications around the world.

The Results

Links that count: 12 Digital PR links from a single campaign, with an average DR of 61 and a highest of DR 90.
 
Coverage around the world: Features in TimeOut, The Sun UK, Tom's Guide, The Sun US and more, alongside significant Australian coverage.
 
A boost for SEO: Every link supported BDO's ongoing SEO campaign.
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90
Highest link DR
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12
Links from one campaign
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61
Average link DR

The Conclusion

BDO Furniture wanted Digital PR to give its SEO a lift and to build credibility it could show off. Expert angles, original data and targeted outreach turned office furniture into stories journalists wanted to cover.
 
From a Feng Shui take on spring cleaning to Australia's most picturesque universities, the campaign reached new audiences and earned coverage in TimeOut, The Sun UK, Tom's Guide and The Sun US, alongside significant Australian coverage.
 
12 links from one campaign. Average DR 61. Highest DR 90.
Every link supported BDO's ongoing SEO campaign, adding authority to a brand fast becoming a household name.
Combining a range of Digital PR techniques to find the data and stories journalists would love helped us earn coverage in huge global publications. While BDO is based in Australia, and we secured significant Australian coverage, we also grew its brand exposure and earned links from publications around the world that supported its SEO campaign.
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