SEO SUCCESS STORIES

Seed & Sprout: Organic SEO Revival

Seed & Sprout is an Australian brand on a mission to replace single-use plastics and unsustainable homewares with eco-friendly, reusable alternatives. Its practical, stylish products help people reduce waste and live more sustainably every day.

Its customers are environmentally conscious Australians, many of them millennials, looking for simple swaps that make a real difference, from reusable lunch boxes to kitchen and home essentials.

Seed & Sprout grew strongly online during COVID-19. Now it wanted to build on that success, with organic growth that would keep climbing year after year.

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117%

Increase in organic traffic

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198%

Top 3 keyword rankings

The Need

Seed & Sprout wanted organic search to become a bigger driver of traffic and revenue, building lasting momentum beyond its COVID-era peak. Its website relied on broad collection pages, which left plenty of opportunity to reach shoppers searching for specific products.

The key objectives:

Double organic traffic
- Grow organic users from 16,000 to 30,000 within 12 months.
Double top three rankings
- Grow top three keyword rankings from 300 to 600 in the same period.
More organic revenue
- Grow revenue from organic search, beyond the COVID peak.
Pages that convert
- Improve the pages that drive revenue, from collections to products.

The Plan

We planted the seeds for growth across structure, content and links.

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A deeper structure

Add sub-collection pages targeting specific, lower-competition searches.

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Click-worthy metadata

Rewrite collection titles and descriptions to lift click-through rates.

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Content and training

Coach Seed & Sprout's team to write SEO-optimised copy.

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Technical and links

Clean up the website and earn seasonal backlinks, starting with lunch boxes.

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Sub-collections that match how people shop

Seed & Sprout's website had only broad collection pages. Competitor and keyword research uncovered lower-competition searches, so we created sub-collection pages with optimised content, FAQs and internal links, giving shoppers a clearer path to the products they wanted.

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Metadata and content that convert

We rewrote collection titles and meta descriptions with Seed & Sprout's selling points and a clear call to action, and tracked the lift in click-through rates with SEOTesting.com. Workshops and detailed briefs helped the in-house team write optimised copy for the top collections.

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A leaner website and seasonal links

We pruned low-value pages, fixed redirect chains and coached the team on handling out-of-stock products, so search engines could focus on the pages that matter. Seasonal backlinks to the lunch box collections captured demand when shoppers were searching most.

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Building beyond a peak

Online shopping boomed during COVID-19. A focused strategy helped Seed & Sprout grow past that peak and keep climbing.

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Limited developer time

Rather than building a new linking widget, we added internal links within on-page content, connecting orphaned collections to the rest of the site.

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A website that kept growing

New collections meant more pages. Pruning low-value pages kept the website lean and easy for search engines to crawl.

The Results

Comparing September 2024 with September 2023, Seed & Sprout beat both of its main goals.

Organic traffic up 117%: Organic traffic grew from 16,013 to 34,731, past the goal of 30,000.

Top three rankings up 198%: Keywords in the top three grew from 299 to 890, well past the goal of 600.

Collection traffic up 285%: Traffic to the collection pages grew from 2,957 to 11,400 (August 2023 to August 2024), and their top three keywords grew 281%.

Organic revenue nearly doubled: Average monthly organic revenue nearly doubled over the year to August 2024.

Organic search leads the way: Seed & Sprout grew past its COVID-era results, and organic search overtook paid ads as its biggest driver of revenue.

117%

Increase in organic traffic

198%

Increase in top three keyword rankings

285%

Increase in collection page traffic

The Conclusion

Seed & Sprout is helping Australians swap single-use plastics for products that last. After a big boost during COVID-19, it wanted organic growth that would keep going, long after the boom.

We gave its website a deeper structure with new sub-collections, rewrote metadata to win more clicks and coached the team to write copy that ranks. A leaner website and seasonal backlinks made every page work harder.

The results grew past every goal. Organic traffic grew 117%, top three rankings grew 198% and collection page traffic grew 285%. Today, organic search is Seed & Sprout's biggest driver of revenue.

+117% organic traffic. +198% top three rankings.
Sustainable growth, in every sense.

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In-depth AI & SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom AI & SEO roadmap

Get clarity and confidence with an AI & SEO strategy aligned with your goals, industry, and unique challenges

Client success:

117%

Increase in organic traffic

198%

Top 3 keyword rankings

“Seed & Sprout wanted to grow their organic traffic while staying true to their sustainable roots”

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378%

Increase in number-one keyword rankings

How 'custom t shirts' went from page one, position eight, to the very top spot.

Seed & Sprout: Organic SEO Revival

The Need

The Plan

The Execution

The Challenges Overcome

The Results

The Conclusion

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