SUCCESS STORIES

Sharewise: Outranking the Finance Giants

Sharewise had a strong reputation for stock insights and investor education, but in search, billion-dollar finance publishers owned the results. With strict ASIC guidelines to work within a modest budget, going head-to-head on the biggest keywords wasn't an option.

StudioHawk found the high-intent investment themes the big players were ignoring, built compliance-safe content hubs around them, and turned Sharewise's monthly "Sip & Stocks" investor events into content that ranks.

Want to Drive Similar SEO Growth?

broken_image

99%

Growth in keyword rankings YoY

broken_image

164%

Increase in organic traffic YoY

broken_image

1222%

Increase in organic leads YoY

The Need

Sharewise had the expertise, but its website wasn't turning that into visibility or leads. The site structure, content and lead generation all needed work before it could compete for the searches its investors were making.

The key challenges:

Organic search wasn't generating leads.
- The traffic Sharewise did get wasn't turning into subscribers or enquiries.
Content wasn't built around how investors search.
- Existing content didn't target the specific investment themes and stock queries high-intent investors were searching for, so it struggled to rank against bigger publishers.
Technical issues were muddying the site.
- Duplicate content and indexed paid landing pages made it harder for Google to understand what Sharewise was relevant for.
Visibility was too low to build on.
- Sharewise wasn't showing up for enough relevant searches to grow traffic, let alone leads.

The Plan

We built a strategy around Sharewise's biggest advantage: it didn't need to beat the big publishers everywhere, just in the places that mattered most to its investors.

check

Use paid data to find organic gaps

Analyse Sharewise's paid media performance, including CTR, CPC and conversions, to find high-intent themes worth targeting organically, like AI stocks, nuclear energy shares and emerging ASX mining sectors.

check

Restructure the site around investment themes

Build content hubs for ASX, US and Hong Kong markets, supported by evergreen educational articles and content repurposed from Sharewise’s monthly “Sip & Stocks” investor events.

check

Create a compliance-safe content process

Set up content guardrails so every article stays informative rather than advisory under ASIC guidelines, letting Sharewise publish consistently without compliance slowing it down.

check

Design landing pages that convert

Wireframe new landing pages to feel like professional reports, with CTAs above the fold, interactive FAQs and visual data that keeps investors engaged and moving towards sign-up.

domain

Cleaned up the technical foundations

Ran a full technical audit to remove duplicate content, deindex paid landing pages and improve crawlability, giving Google a clearer picture of what Sharewise was relevant for.

domain

Launched landing pages for niche investment themes

Built new landing pages targeting specific investment themes, each optimised with schema markup, keyword mapping and strong internal linking to support both rankings and conversions.

domain

Turned market insights and events into content

Rewrote Sharewise’s market insights into clear, reader-friendly articles, with FAQs that earned featured snippets. “Sip & Stocks” events became videos, articles and speaker features.

domain

Built authority on trusted finance sites

Ran targeted outreach to secure educational guest posts on respected financial and investment websites, building backlink authority and putting Sharewise alongside major finance publishers.

Sharewise Best Mining Stocks ASX landing page with free report download form

data_loss_prevention

Every theme doubles as a lead magnet.

The Best Mining Stocks ASX page opens with a short intro and a free report download form, so investors can sign up the moment they land. Further down, educational content and FAQs answer the questions investors search for most, from how risky mining stocks are to how to get started, while keeping everything general and compliance-safe.

broken_image

Competing with industry giants on a smaller budget

Billion-dollar publishers dominated the biggest finance keywords. Instead of outspending them, we targeted low-competition, high-intent niches where Sharewise could win, and made every asset pull double duty by ranking and capturing leads.

chart_data

Staying compliant without losing momentum

Finance content has to stay on the right side of ASIC guidelines. Our content guardrails kept every article educational rather than advisory, so Sharewise could publish consistently without compliance holding up the pipeline.

map

Building authority from scratch

With minimal backlink history, Sharewise needed credibility fast. Verified author profiles, expert citations and placements on trusted finance sites strengthened its E-E-A-T signals and helped it hold its own against bigger names.

The Results

Rankings blew past the target: Sharewise set out to grow keyword rankings by 20% year on year and finished up 99%, nearly five times the goal. Core terms landed on page one too, with “share advisory” at #2, “best mining stocks ASX” at #3 and “AI stocks Australia” at #4.

More visibility, more visitors: Impressions jumped 354%, clicks grew 173% and organic sessions rose 164%, leaving the 20% traffic goal well behind.

Leads went from a trickle to a flood: Organic leads grew 1,222%, comfortably beating Sharewise’s monthly lead target. SEO became its highest-converting acquisition channel.

99%

Growth in keyword rankings YoY

164%

Increase in organic sessions YoY

1222%

Increase in organic leads YoY

The Conclusion

Sharewise came to StudioHawk with plenty of expertise but little visibility, competing against billion-dollar publishers with a modest budget and strict ASIC guidelines to work within. Rather than chase the biggest keywords, we focused on the high-intent searches the giants were overlooking.

The result: keyword rankings up 99%, organic sessions up 164% and organic leads up 1,222%, with page one rankings for core terms like “share advisory”. Search went from an afterthought to Sharewise’s highest-converting acquisition channel, proof that the right strategy can outrank a bigger budget.

check

In-depth SEO & AI audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

check

Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

check

Custom SEO & AI roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

99%

Growth in keyword rankings YoY

164%

Increase in organic traffic YoY

1222%

Increase in organic leads YoY

“This case study highlights how Sharewise strengthened its online presence through a strategic, compliance-focused SEO approach, using high-intent content and smart optimisation to achieve sustainable growth.”

Enter your details to book a FREE consultation with our master SEO & AI craftsmen.

(No middlemen. No juniors. We promise.)

These awards aren’t just trophies gathering dust—they’re recognition of our innovative approach to SEO. Instead of following the crowd, we rewrite the rules, rethinking how SEO agencies can thrive in this ever-evolving landscape.

View Our Awards

As a Google Partner Specialist and a proud Board Member of the Australian Web Industry Association, we’re committed to leading the industry with integrity, creativity, and results.

Sharewise: Outranking the Finance Giants

The Need

The Plan

The Execution

The Challenges Overcome

The Results

The Conclusion

Ready to grow faster with SEO?

Award-Winning SEO Agency