Your Trusted SEO Agency Sydney

There’s lots of reasons why our Sydney clients choose us. Unlike others, we’re true SEO specialists & masters of our craft. No part-time hustlers or juniors; we’re here for results. How? With a relentless focus on what works and not just following the flavour of the month. Working with us is easy and transparent too – fixed fees & upfront pricing, jargon-free reporting and no middlemen. But the best way to see if we’re a good fit? Call us for a chat or visit our fun & friendly team at our Surry Hills office!

One of the reasons StudioHawk is so popular is because its founder, Harry, wanted to do SEO different to what he had seen in the market place. Crazy monthly fees, lock-in contracts, no communication with the SEO agency for months on end, so you don’t know if the money you’re spending is working. You want an SEO agency with no lock in fees. If you think what we’re doing isn’t working, you can leave. You want an SEO agency who speaks to you whenever you need, and presents monthly reporting to you.

A backlink is when another website links back to your website. It is a digital referral. Backlinks can be great for helping you rank and increase your Page Authority (PA), or they could be rubbish links which Google could penalise you for. In the early days of the internet Google would judge based on the number of links leading to your site, so there were ‘link farms’ where you could buy thousands of backlinks. Now it is about quality, not quantity. A backlink will give you ‘link juice’, where a site gives you some of their PA to help you rank.

Whether you’re serving the local Sydney market or your audience is global, it’s critical to have a solid SEO strategy in order to boost your visibility, build credibility and compete effectively in your industry. With 68% of online experiences beginning with a search engine and 53% of all traffic coming from organic search, it’s more important than ever to invest in expert SEO services to reach your market

Every successful SEO campaign should be focusing on the following fundamentals: Keyword research, to uncover customer needs, content ideas and to identify relevant Sydney-based and/or non-geographically based search terms to target via SEO On page SEO, to optimise your website, content and other technical aspects to make it easy for search engines to understand what your website is about Technical SEO, to ensure your website is mobile friendly, fully functioning, fast loading, secure and easily crawlable by search engines Backlink building, to develop links from other authoritative websites in order to send “trust signals” to search engines about your website Local SEO, to optimise your Google My Business listing, gather reviews and create location specific content geared towards Sydney and surrounding areas Alongside these core components, we’ll monitor analytics, run competitive analysis, optimise user experience and provide ongoing SEO maintenance to ensure your campaign continues to produce impressive ROI.

The time it takes to see results can vary depending on your industry, level of competition and specific search terms you’re targeting (e.g broad keywords take longer to rank for than long tail keywords.) Our masterful experts know all the right moves to make sure you see impressive ROI as quickly as possible, but keep in mind that SEO is an ongoing process and the results are cumulative over time.

This depends on your business and goals. For small businesses, it may be possible to handle some basic SEO tasks yourself using various free and paid tools, but if your business is in a competitive market in Sydney, you’re serious about growth and you don’t have the time, resources or expertise to run a successful SEO campaign yourself, then hiring an SEO agency is an essential business investment.

Your Sydney SEO campaign will rely heavily on backlink building, also known as link building. Backlinks are critical for improving your website's authority, relevance, and visibility in search engine results as they’re essentially a “voting” system where each backlink is a “vote” for the quality and trustworthiness of your website. The more “votes” the more likely a search engine will rank your content higher in the search engine results.

To run a successful Sydney SEO campaign there are several things you should avoid. Firstly, ignoring local Sydney SEO best-practices is a big faux pas. Your campaign should target Sydney based keywords and have a properly optimised Google My Business profile set up (especially if you’re serving the local Sydney market and you have a physical location in Sydney to deliver your products or services.) The next is keyword stuffing. You should only use keywords in your content where it feels natural and warranted. Don’t be tempered to force your target keywords into every paragraph, especially where it doesn’t make grammatical sense. Not creating quality content is an other common mistake. All successful SEO Sydney campaigns are built around locally focused, in depth content that answers your target customer’s questions relating to your product or service. Finally, being inconsistent. SEO is an ever-changing process and it’s critical to stay up to date with algorithm changes, consistently publish quality content, respond to reviews and monitor analytics to ensure your SEO is producing the best results for your business.

Paid advertising can be a great strategy for growing businesses that need fast results while their SEO builds momentum. It also allows you to quickly find out which search terms are most profitable and focus on those terms with your SEO campaign.