Overview
Why are people searching online?
We believe a good SEO journey begins with targeted keyword research, but there’s much more to it than that. It’s vital to also understand the 4 types of search intent – informational, navigational, transactional and commercial investigation – to get your website in front of the right people at the right time.
Search intent research strategy
Deeper keyword research
We have the know-how to dissect search queries and identify the intent behind them. When we know why people are searching for your business, we can match the right keywords to the intent. It’s a great way to optimise your content and improve your ranking in Google. This is the modern-day market research.
Search intent research strategy
User-centric SEO research
The StudioHawk team uses empathy to get into the shoes of the person searching for your business online. Our research combines what we know about your goals with typical user behaviour for your industry. The result – your ideal customers not only find you, but answer their questions at the same time. It’s time to stop writing content for the sake of content, write data-driven content to know what we get success before you even produce it.