SUCCESS STORIES

Top-Notch SEO Strategies unleashed at The Entourage

The Entourage is an entrepreneurial community that coaches and trains business owners to scale their businesses to the next level. It was founded to fill a gap that traditional education left open: practical coaching that empowers entrepreneurs to grow.
 
Since 2010, The Entourage has been inspiring and coaching business-minded leaders around the world, and built a strong reputation for its business coaching programs.
 
Its reputation was already strong offline. The next step was making The Entourage just as easy to find for business owners searching for coaching on Google.
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86%
Increase in leads
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58%
Increase in organic users
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155%
Increase in pages ranking

The Need

The Entourage was well known for its coaching programs, but its digital presence had room to grow. The goal was to build a strong online presence, rank for "business coaching" searches and bring in the kind of business owners who would become clients.
 
The key objectives:
  • Rank for business coaching
    • Rank for "business coaching" and related searches in Google Australia.
  • Grow the landing pages
    • Grow organic traffic to the new landing pages by 15% quarter on quarter.
  • High-quality traffic
    • Attract business owners who are ready to take the next step.
  • Evergreen content
    • Build a library of helpful content for The Entourage's readers.

The Plan

We built the plan around The Entourage's expertise in business growth.
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Monthly blogs
Publish four high-quality, evergreen blog posts every month.
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Dedicated landing pages
Build and revamp landing pages for each variation of business coaching.
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Quality backlinks
Earn relevant backlinks that point to the new landing pages.
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SEO training
Train The Entourage team so SEO becomes part of everyday work.

The Execution

We combined fresh content, focused landing pages and quality links, with plenty of training along the way.
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Landing pages for every kind of coaching
Extensive keyword research showed exactly which searches brought in business owners ready to act. We built and revamped landing pages around those searches, from business coaching to retail and eCommerce coaching, and linked them together with a clear internal linking structure.
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Content with authority
Every month we wrote four blog posts drawing on The Entourage's business growth expertise, written for its niche audience of ambitious business owners. Backlinks earned through skyscraper, moving man and guest posting outreach pointed authority to the new landing pages.
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A team that knows SEO
Through Hawk Academy and hands-on workshops covering technical SEO, keyword tracking and Google Search Console, we gave The Entourage team the skills to make SEO part of how they work.

The Challenges Overcome

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A crowded first page
Several established business coaches held the top spots. Content written to match exactly what searchers wanted helped The Entourage climb past them.
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A very specific audience
The Entourage's ideal client is a niche group of business owners. Every page and post was written to speak directly to them.
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Quality over quantity
The goal was business owners ready to convert, not just traffic. Careful keyword research made sure every page attracted the right people.

The Results

The new business coaching pages began ranking well within the first two months, and the results kept building across the whole website.
 
Leads up 86%: Leads from organic search grew 86%.
 
Organic traffic up 86%: Organic traffic to the whole website grew 86%.
 
Landing page users up 58%: Organic users to The Entourage's main landing pages grew 58%, well past the 15% quarterly goal.
 
Top three rankings up 155%: The number of pages ranking in Google's top three grew 155%.
 
Blog keywords up 81%: The keyword base for The Entourage's blog grew 81%.
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86%
Increase in leads from organic search
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58%
Increase in organic users to landing pages
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155%
Increase in pages ranking in the top three

The Conclusion

The Entourage has spent more than a decade helping entrepreneurs grow. Its coaching was already well known, and it was time for its online presence to match.
 
We built landing pages for every kind of coaching business owners search for, filled the blog with helpful, evergreen content and earned quality links to the pages that matter most. Along the way, workshops and Hawk Academy gave The Entourage team the skills to keep SEO growing.
 
Within two months, the new business coaching pages were ranking well. Leads from organic search grew 86%, organic traffic grew 86% and pages in the top three grew 155%.
 
+86% organic leads. +155% top three rankings.
Coaching that's now easy to find.
The team at StudioHawk have helped us quickly and easily get to page one of Google for multiple business-related search terms, which have directly affected our monthly sales on a channel we've never been able to grow ourselves. They're not only highly skilled experts, but also incredible people to work with.
Anna L.
The Entourage
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These awards aren’t just trophies gathering dust—they’re recognition of our innovative approach to SEO. Instead of following the crowd, we rewrite the rules, rethinking how SEO agencies can thrive in this ever-evolving landscape.
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