SEO SUCCESS STORIES

Helping Planetshakers Rank After a Website Wipeout

Planetshakers is more than a church. It's a global Christian movement with a thriving community in Melbourne, known for its passionate worship, inspiring messages and commitment to outreach.
 
Thousands of people search online for a church, and for answers to questions about faith. For Planetshakers, being easy to find is part of reaching and serving its community.
 
Then the unexpected happened: the website was accidentally deleted. Planetshakers needed to rebuild it from scratch, win back years of search visibility and keep growing its presence in Melbourne.
Group 1827
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198%
Increase in all keywords
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75%
Increase in Top 3 keywords
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110%
Increase in first page keywords

The Need

After the deletion, Planetshakers' new website was starting again in a competitive search landscape. Rebuilding the pages wasn't enough on its own. The new website needed a strategy to reclaim its authority, rank for church and Christianity searches, and stand out in local results for its Melbourne campus.
 
The key objectives:
  • Rebuild the website
    • Get the new website live and back on track quickly.
  • Rank for church searches
    • Rank well for church and Christianity related searches.
  • Local visibility
    • Rank well for location-based searches, especially in Melbourne.
  • Recover lost ground
    • Win back the rankings and traffic the old website had built up.

The Plan

We focused on the pages people use to find a church, then built authority around them.
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Location pages
Optimise the Melbourne campus page and other location pages.
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Local authority
Earn location-specific backlinks and refresh Google Business Profile listings.
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Faith-based content
Plan blogs that answer common questions about Christianity.
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Technical health
Keep the new website fast, crawlable and free from errors.

The Execution

We helped guide the rebuild, and the new website was live within a month. Then the work to win back visibility began.
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A stronger Melbourne campus page
The Melbourne campus page had been ranking around 19th. We refreshed its URL, headings, content and metadata around Melbourne church searches, and linked to it from relevant pages across the website. Location-specific backlinks, a Google Business Profile audit and an updated Wikipedia page strengthened its local signals.
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Content that answers real questions
We planned blog topics on faith and Christianity, from what Lent and Pentecost mean to the history of Christianity in Australia. Each one answers questions people are already searching for, expanding Planetshakers' reach and building its authority.
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A healthy technical foundation
A full crawl of the new website found broken links, slow page speeds and indexing issues. Fixing them made the site faster and easier for search engines to crawl, giving every page a better chance to rank.

The Challenges Overcome

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Starting again from scratch
Losing a website means losing years of search history. A fast rebuild and a clear recovery plan put Planetshakers back on track.
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A small team
Planetshakers' marketing team is small. Clear priorities and ready-to-use blog briefs made every step manageable.
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A competitive space
Church and faith searches are competitive. Local optimisation and helpful content gave Planetshakers an edge in Melbourne.

The Results

The new website didn't just recover. It grew beyond where it started.
 
Keywords up 198%: The number of keywords Planetshakers ranked for grew 198.28%.
 
First-page keywords up 110%: Keywords on the first page of Google grew 110.54%.
 
Top three keywords up 75%: Keywords in the top three positions grew 75%.
 
Melbourne Church from 19th to 7th: The Melbourne campus page climbed from 19th to 7th, putting Planetshakers in front of more people searching for a church in Melbourne.
 
Clicks and impressions trending up: From May to August 2024, clicks and impressions in Google Search Console rose steadily, with blogs and location pages bringing in the most non-branded traffic.
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198%
Increase in all keywords
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110%
Increase in first-page keywords
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75%
Increase in top three keywords

The Conclusion

Planetshakers exists to reach people, and a big part of that happens online. When its website was accidentally deleted, years of search visibility disappeared overnight.
 
The new website was rebuilt within a month. From there, we strengthened the Melbourne campus page, earned location-based backlinks, planned faith-based content that answers real questions and fixed the technical issues holding the site back.
 
The new website didn't just recover, it grew. Keywords grew 198%, first-page keywords grew 110% and the Melbourne Church page climbed from 19th to 7th. With clicks and impressions still rising, Planetshakers is well placed to keep reaching people searching for a church in Melbourne.
 
+198% keywords. Melbourne Church from 19th to 7th.
From wipeout to back in the spotlight.
Losing a website overnight could have set Planetshakers back years. Fixing the Melbourne campus page and answering the questions people were already searching helped them win it all back, and more.
StudioHawk Team
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