SUCCESS STORIES

Evie Networks: Scaling EV Visibility in Record Time

Evie Networks is on a mission to power the future of electric transport by building one of Australia’s most reliable and accessible EV charging networks. In an evolving industry and rising demand for sustainable mobility, they needed to ensure their brand was front and centre in organic search results. Over the course of two focused SEO sprints, StudioHawk helped Evie reshape their SEO foundations, boost visibility, outperform global EV giants, and turn high-intent traffic into measurable business outcomes.

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819%

Increase in organic sessions on BYD page

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38%

Improvement in average keyword rankings

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25%

Increase in organic clicks

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Their network is designed for the modern driver - whether it's a quick city top-up or long-haul region travels. With increasing adoption of electric vehicles, Evie needed to ensure they were the name drivers found first in search.

The objective was clear: position Evie as the most visible and trusted EV charging network in organic search across Australia.

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The Plan

StudioHawk implemented a flexible, sprint-led SEO framework, focusing on:

Technical fixes to improve crawlability and indexing
Location landing pages rebuilds (Melbourne, Sydney, Queensland)
EV brand-specific content for Tesla, BYD, Hyundai, and more
Google Business Profile (GMP) optimisation for local visibility
E-E-A-T improvement, including an EV glossary to signal expertise
Scalable templates and content structures to expand efficiently

The goal was to make the most of a modest budget and accelerate growth through focused, iterative improvements.

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The Execution

Sprint 1 focused on cleaning up technical issues and laying content foundations. Sprint 2 built on that momentum, with more brand-specific pages and further visibility gains.

Key actions:

Rebuilt and optimised three high-priority EV charging location pages
Launched car-brand charger pages (Tesla, BYD, Polestar, Kia, Hyundai, MG)
Implemented a scalable content template to support ongoing growth
Deployed FAQ schema dynamically via GTM
Audited and optimised GBPs across locations
Rolled out backlink outreach to automotive and sustainability publishers.

Evie’s internal team uploaded content directly, allowing fast collaboration with lean budgets.

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This EV charger landing page is BYD is a strong example of brand-led SEO strategy in action.

Built as part of the broader EV content expansion, it targets BYD drivers with structured, search-friendly content and clear calls to action. The page balances brand relevance with practical charging info, while strong internal linking guides users to key conversions pages like "Find a Charger."

These optimised brand pages have helped Evie capture high-intent traffic, boost organic visibility, and convert more users looking for vehicle-specific charging support.

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Overcoming Challenges

Several hurdles made this campaign unique:

Lean Budget: A lean budget meant the strategy had to be lean but impactful.
Content Architecture: Many key pages started life as blogs - requiring reformatting without losing SEO equity.
Industry Dynamics: The EV market is fast-moving, with evolving keywords and seasonal demand (e.g. holiday travel spikes).
Competitor Landscape: Global EV giants dominated most high-intent terms - meaning StudioHawk had to be tactical in targeting long-tail, localised, and brand-specific keywords.

Through collaboration, technical agility, and sprint-based iteration, each challenge was flipped into a growth opportunity.

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The Results

Across just two SEO sprints (April - September 2025), Evie Networks saw substantial growth across every major SEO metric:

+36% increase in total users
+34% uplift in organic sessions
+35% increase in engaged sessions
+38% average keyword position improvement
+80% lift in impressions across EV-focused pages
BYD charger page now outranks BYD’s own site

High-converting landing pages:

/byd-ev-chargers-charging-stations/ saw an 819% increase in sessions quater over
/ev-charging-stations-melbourne/ +146% organic growth in Sprint 1, +61% in Sprint 2
/byd-ev-chargers-charging-stations/ +818% increase in sessions QoQ
/tesla-ev-chargers-charging-stations/ +481% increase in sessions, +457% conversions

Organic visibility is now delivering qualified B2C and B2B leads, with contact form submissions and “find a charger” actions becoming key conversion drivers.

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Conclusion

In one of the most competitive digital landscapes, and with a tight budget paired with ambitious goals, Evie Networks turned organic search into a powerful growth channel.

By focusing on scalable execution, intent-led content, and continuous optimisation, StudioHawk guided Evie from having limited visibility to becoming a recognised leader in the EV search space. High-performing pages are now rising across the SERPs, conversions are climbing, and the momentum shows no signs of slowing down.

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In-depth SEO audit

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Custom SEO roadmap

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Client success:

819%

Increase in organic sessions on BYD page

38%

Improvement in average keyword rankings

25%

Increase in organic clicks

“Evie Networks accelerated its organic growth, increase visibility across key EV charging queries, and established a strong foundation for long-term search performance in a highly competitive space. ”

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Evie Networks: Scaling EV Visibility in Record Time

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