Case Studies
Police Check Express.
From broken links to page one on the SERP! A quick look at the glory of Police Check Express.
THE NEED
In December 2018, we onboarded Police Check Express (PCE), and at the time, it looked like just a normal campaign. However, unlike most of our new clients, PCE was starkly aware of how much SEO mattered in terms of keeping a competitive edge in their marketplace.
THE PLAN
The plan was simple: obtain more individual leads and business leads. The first thing that needed to happen was getting the website in order. Our SEO specialists got to work to:
- Undo mismanagement and miseducation from a previous SEO agency, (a common occurrence).
- Resolve redirection plugin issues and configuration errors.
- Match onsite content with search intent, relevant blog posts, and more.
THE EXECUTION
After a failed website plugin caused havoc on their website, we sat down with the client and installed a new 301 redirect plugin – which boosted sales while traffic and visibility were down. This error, while annoying, refocused our efforts toward their business audience and a multifaceted backlink acquisition campaign in April of 2019.
PCE’s traffic continues to grow aggressively and remains one of our standout campaigns – especially considering where we started. We went from broken links to page one on the SERP! Fire up the siren!