SEO analysis, measurement and reporting
Analytics research involves scrutinising your website data to find opportunities to increase organic traffic. Our monthly reporting is easy to understand and we take you through every element of the data so you’ll be across the results and our recommendations.
SEO Analytics Strategy
Mapping actual vs algorithmically calculated
Checking across multiple tools to ensure that results are coming through the keywords and terms we want, implementing mathematical modelling to see where these terms are coming from and what we need to capture more of.
Got A Question?
Check Out Our Analytics FAQs
No, analytics and SEO are not the same thing, but they do work together asynchronously. While SEO improves your website’s visibility in search engines, analytics gives us the data of your website’s performance so we know what to focus on, measure our SEO efforts and track the impact of our strategies.
By focusing on key metrics such as website traffic, keyword rankings, click-through rates, conversion rates, and user engagement, we can quickly see what’s working and where there’s room for improvement. Using analytics, we can make data-driven decisions to ensure your SEO campaign is achieving maximum ROI.
Google Analytics, especially the latest version GA4, is critical for just about every business website as it provides data about your website’s performance, user behavior and traffic sources. This data can drive decisions about marketing, sales, advertising and of course, SEO. Not only is GA4 free, but it’s easy to integrate with your website.
Generally speaking, Google Analytics is the most widely used analytics tool and a great starting point due to its user-friendly interface and comprehensive data tracking capabilities. However, alternative analytics platforms like Adobe Analytics may be suitable for larger enterprises or those with specific requirements. Not sure what you need? Our SEO experts are here to offer advice.