SUCCESS STORIES

Superb Support of SEO with Life Supports

Life Supports believes everyone should have access to high-quality counselling. Founded in 2002 as a private counselling practice in Melbourne, it has grown into a respected national network of counsellors and psychologists supporting individuals, couples and families.
 
Today, Life Supports helps clients Australia-wide, and its intake team helps people with thousands of enquiries every month find the right practitioner.
 
As more Australians looked online for mental health support, Life Supports wanted to make sure that anyone searching for help could find a counsellor near them, quickly and easily.
case study_Life Supports
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652%
increase to organic keyword base
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56%
increase to organic phone enquiries
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113%
increase to organic form submissions

The Need

Demand for mental health services was rising, and more people were starting their search for a counsellor on Google. Life Supports had practitioners across the country, but its website needed to show search engines, and the people searching, exactly which services it offered and where. The goal was to connect people actively looking for support with the right counsellor.
 
The key objectives:
  • Local visibility
    • Show up in local searches for counselling across Australia.
  • Service pages that rank
    • Rank for the counselling services people search for most.
  • More enquiries
    • Grow phone calls and form submissions from organic search.
  • A clearer website
    • Make it easy for people to find the right service and location.

The Plan

We built the plan around how people search for counselling: by the help they need and where they live.
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Location pages
Build location-specific service pages and rework and relaunch existing pages.
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Local SEO
Optimise Google Business Profile listings with the Life Supports team to grow local presence.
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Internal linking
Link pages across the website, focusing on bulk-billing psychology and counselling.
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Content research
Research psychology-specific long-tail keywords and recommend new content.

The Execution

Life Supports' CEO, Mahlia, was open to learning about SEO from the start, which made it easy to move quickly together.
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Pages for every location
We built and optimised location-specific service pages and a location hub, so people searching for counselling in their city could find a Life Supports practitioner nearby.
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The help people search for
Keyword research showed growing interest in topics like anger management, relationship counselling, and drug and alcohol counselling. We optimised service pages around these searches and recommended content on psychology-specific long-tail keywords.
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Local presence and authority
We worked with the Life Supports team to optimise its Google Business Profile listings, linked pages internally around bulk-billing psychology and counselling, and earned niche, relevant backlinks to strengthen the website.

The Challenges Overcome

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A sensitive, trusted space
People searching for counselling need to trust what they find. Clear, helpful service pages made it easier to understand the support on offer.
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Reaching people Australia-wide
With practitioners across the country, every location needed its own presence. Location pages and local SEO put Life Supports in front of people near each practice.
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Specialist searches
People search for very specific kinds of help. Long-tail keyword research matched Life Supports' services to the way people actually search.

The Results

Life Supports reached the first page of Google and the top three for a wide range of new keywords, and more people reached out through organic search.
 
Keyword base up 652%: The number of keywords Life Supports ranked for grew 652%.
 
Phone enquiries up 56%: Phone calls from organic search grew 56% year on year.
 
Form submissions up 113%: Form submissions from organic search grew 113% year on year.
 
61 more top three rankings: Life Supports gained 61 new keywords in the top three positions on Google.
 
Rankings that matter: By early 2023, Life Supports ranked first for "trauma counselling" and in the top five for "child counselling", "anxiety counselling" and "counselling Adelaide", among many others.
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652%
Increase in keyword base
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56%
Increase in organic phone enquiries
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113%
Increase in organic form submissions

The Conclusion

Life Supports began as a single private counselling practice with a belief that everyone deserves high-quality support. By the time this campaign began, it had grown into a national network, and more people than ever were looking for that support online.
 
We built pages for every location, optimised the services people search for most and strengthened Life Supports' local presence across the country. Long-tail keyword research matched its specialist services to the way people search, and internal links and quality backlinks helped those pages climb.
 
The keyword base grew 652%, and Life Supports gained 61 new top three rankings. Most importantly, more people reached out: phone enquiries from organic search grew 56% and form submissions grew 113%.
 
Every one of those enquiries was someone taking a step towards the support they needed.
 
+652% keyword base. +113% form submissions.
Helping people find the right support, sooner.
Life Supports helps people through some of life's hardest moments. SEO made sure more of them could find that help when they needed it.
StudioHawk Team
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