ASO BUILT FOR HOW PEOPLE DISCOVER APPS TODAY

App Store
Optimisation (ASO) Services

 

App Store Optimisation (ASO) is how your app gets discovered, and how it converts. We combine ASO best practice with deep keyword research, metadata optimisation, creative testing, and App Store SEO signals to improve your rankings and drive more high-intent installs.

Whether you're launching or scaling, our SEO specialists make sure your app is seen by the right users at the right moment.
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ASO Header Image
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BETTER RANKINGS. MORE INSTALLS. STRONGER SEARCH SIGNALS.

Strong ASO Strengthens Your Entire Search Ecosystem

App Store Optimisation isn’t just about improving your rankings inside the App Store or Google Play; it strengthens every search signal connected to your app. The same keywords, relevance cues, and behavioural metrics that help your listing perform in-store also influence how often your app appears in Google results and how AI engines like ChatGPT, Gemini,  and Perplexity interpret, compare, and recommend it.
 
In the new search landscape, your app needs more than a well-designed product page. It requires a unified ASO, SEO, and AI search strategy that makes your app the obvious choice wherever users are researching, from traditional search engines to AI-driven discovery.
 
Done well, ASO increases your visibility, boosts your install rate, and reduces your reliance on paid acquisition. Done strategically, it turns your app into a strong, consistent presence across the entire search ecosystem.
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Appear More Often Where Users Search

Strong ASO improves your visibility not just in the App Store and Google Play, but also across Google and AI search engines that now surface app recommendations.

 

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Convert More Users With Optimised Listings

Keyword-rich metadata, refined titles, persuasive descriptions, and high-performing creative assets work together to turn impressions into installs.

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Reduce Paid Acquisition Costs

Effective ASO builds sustainable, organic growth, meaning fewer dollars spent on ads to get the same number of installs.

IMPROVE VISIBILITY, RANKINGS & INSTALLS

Our App Store Optimisation Services

ASO isn’t just about tweaking a few keywords; it’s the foundation of how your app gets discovered and chosen. Our App Store Optimisation services combine keyword strategy, metadata optimisation and SEO-aligned search signals to improve your visibility across every platform where users look for apps.
 
Whether you’re launching a new app or scaling an existing one, we optimise every element that impacts rankings, conversions, and long-term growth.
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ASO Audit & Strategy Roadmap
Before we optimise anything, we analyse everything: your current App Store and Google Play listings, keyword footprint, competitors, creative assets, and search signals. From there, we build a clear, SEO-aligned ASO roadmap that strengthens your visibility across all discovery channels.
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Keyword & Metadata Optimisation
We optimise your app titles, subtitles, descriptions, and keyword fields using real search data from the App Store, Google Play, SEO tools, and AI search behaviour. The goal? Higher rankings for the terms your ideal users actually search.
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App Store SEO & AI Search Alignment
ASO doesn’t live in a vacuum. We optimise your website’s app-related pages, structured data, and content so your app is easier to find on Google — and easier for AI engines like ChatGPT, Gemini, and Perplexity to recommend.
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Review & Rating Growth
User sentiment directly affects rankings. We help you increase review volume, improve average ratings, and encourage steady feedback that boosts both visibility and conversion rates — without shortcuts or fake reviews.
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Ongoing ASO Management & Monitoring
ASO is not a one-time task. We track ranking shifts, performance trends, competitors, and user behaviour, refining your metadata and creatives each month to keep your app growing sustainably.
ASO BACKED BY SEO EXPERTISE, NOT GUESSWORK.

Why Choose StudioHawk for App Store Optimisation?

Most ASO providers optimise your listing and leave it there. We don’t. At StudioHawk, your ASO strategy is powered by the same SEO, AI search, and technical expertise that helps brands dominate Google. That means your app isn’t just optimised for the App Store or Google Play, it’s optimised for the entire search ecosystem.
 
We connect ASO, App Store SEO, and AI-driven discovery so your app appears more often, converts more consistently, and scales sustainably. No shortcuts. No generic templates. Just a specialist team focused on visibility, rankings, and long-term growth.
 
Why Choose StudioHawk for your Enterprise SEO?

4 Steps to App Store Optimisation with StudioHawk

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Step 1: Get in Touch
Every ASO campaign starts with understanding your goals. Whether you’re trying to rank higher, reduce acquisition costs, or scale installs, we take the time to learn what growth looks like for you.
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Step 2: ASO Audit
We analyse your App Store and Google Play listings, keywords, metadata, competitors, creative assets, and wider search footprint. You’ll see exactly what’s working, what’s holding you back, and where the biggest growth opportunities lie.
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Step 3: Strategy Masterplan
Next, we deliver a clear, actionable roadmap, including metadata improvements, keyword targets, creative recommendations, App Store SEO opportunities, and how your app can surface more in AI-driven search results.
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Step 4: Ongoing Optimisation
We optimise your listing, monitor performance, refine metadata, and update creatives to keep your app aligned with algorithm and AI search shifts, so your visibility and installs keep climbing.
CLIENT STORY

How City Beach Reclaimed Search Visibility in a Competitive Market

City Beach
When iconic Australian retailer City Beach faced declining organic performance, StudioHawk stepped in with a data-driven SEO strategy to recover and grow their visibility. By auditing technical barriers, aligning content with user intent, and scaling regional optimisation across Australia, the UK, and the US, we helped City Beach reverse downward trends and strengthen their presence in high-intent search results.

 

36%
Increase in Organic Impressions
40%
Lift in non-branded clicks YoY
8%
Growth in Organic Revenue Share
Group 2267

The #1 SEO agency of choice in Australia

Increase in Top 3 keyword rankings
283%
Increase in Top 3 keyword rankings
See how CorePlus expanded its national studio presence through smart SEO strategy, local optimisation and a seamless website migration built for scale.
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Increase in Organic Impressions
36%
Increase in Organic Impressions
The City Beach campaign reversed declining SEO performance and drove sustained growth, strengthening the brand’s visibility across global streetwear markets.
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Increase in organic sessions on BYD page
819%
Increase in organic sessions on BYD page
Discover how Evie Networks boosted national visibility through strategic SEO, brand-led content, and scalable location optimisation tailored for Australia’s growing EV market.
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Growth in Local Store Visibility YoY
144%
Growth in Local Store Visibility YoY
Dahlsens partnered with StudioHawk to boost its organic visibility in the competitive building supplies market, focusing on truss and frame content, local SEO, and technical improvements.
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Growth in keyword rankings YoY
97%
Growth in keyword rankings YoY
Sharewise worked with StudioHawk to elevate its organic authority in the finance space, developing educational investment content, compliant SEO frameworks, and conversion-led landing pages to attract and engage investors.
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Increase in Organic Traffic (AU)
361%
Increase in Organic Traffic (AU)
The JobAdder campaign drove massive gains in organic traffic and conversions, establishing the brand as a category leader in global recruitment software.
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Growth in non-branded traffic YoY (Philippines)
116%
Growth in non-branded traffic YoY (Philippines)
How StudioHawk helped QuickBooks break into APAC with a scalable SEO strategy—lifting visibility, driving non-brand growth, and localising 450+ pages.
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Increase in Organic Users YoY
241%
Increase in Organic Users YoY
The Cruiser Store campaign drove explosive growth in search visibility and positioned the brand as a go-to for LandCruiser accessories.
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Total Media Placements
44
Total Media Placements
With Woodbury Furniture’s premium craftsmanship, the digital strategy had to be stylish, data-led, and designed to elevate the brand in Australia’s competitive furniture market.
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Increase in new organic users YoY
72%
Increase in new organic users YoY
With Kip&Co’s bold designs, the digital strategy had to be vibrant, engaging, and tailored to help them shine in the competitive bedding market.
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High-Authority Backlinks
22
High-Authority Backlinks
The campaign for Simply Nootropics enhanced the brand’s organic visibility, increased its domain authority, and secured valuable backlinks from high-quality media outlets, establishing it as a trusted leader in the wellness industry.
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Increase in organic revenue YoY
29%
Increase in organic revenue YoY
With Hush Puppies delivering comfort in every step, the digital strategy had to do the same - simple, smooth, and made to move with their audience
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Increase in overall site sessions YoY
874%
Increase in overall site sessions YoY
A household name offline, but buried online - until a sharp SEO strategy helped Shiels rise to the top of search and stay there.
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Total clicks increase (YoY, over 3 months):
302%
Total clicks increase (YoY, over 3 months):
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's clothing brand.
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Total users increased
79%
Total users increased
Shoes & Sox boosted organic traffic, refined site structure, and drive a 225% revenue increase from collection pages. Find out how!
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Increase in organic traffic
117%
Increase in organic traffic
Seed & Sprout wanted to grow their organic traffic while staying true to their sustainable roots
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Increase in all keywords
198%
Increase in all keywords
When Planetshakers' website vanished, they could have faced an SEO disaster - discover how a robust SEO strategy turned their website around.
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Increase in total ranking keywords
96%
Increase in total ranking keywords
Wonderfully eclectic drinks company StrangeLove elevated their organic traffic and dominated rankings.
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Increase in new users
189%
Increase in new users
From paws to page views, in a competitive enterprise space StudioHawk came out top partnering with Pet Insurance Australia on their SEO.
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eCommerce site: Total keywords increased by
102%
eCommerce site: Total keywords increased by
Uncork the story of how a finely tuned SEO campaign drove significant results for one of Australia’s most iconic wine brands.
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Growth in ranking keywords
107%
Growth in ranking keywords
Australian fashion powerhouse Aje partnered with StudioHawk to conquer the eCommerce space with tailored SEO strategies, optimising architecture, content, and technical foundations.
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YOY Organic revenue increase
101%
YOY Organic revenue increase
Clarks put their best foot forward with new SEO campaign to double their organic revenue growth.
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Increase in leads
86%
Increase in leads
Taking an already thriving business coaching program and giving it an absolutely deserved online presence.
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Increase in organic traffic
60%
Increase in organic traffic
StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves...
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Organic traffic increase
2000%
Organic traffic increase
How it’s possible to get a whopping 2000% organic traffic increase for a website serving medical supply needs.
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Highest link DR obtained
DR 90
Highest link DR obtained
Evolve Skateboards wanted to leverage the authority that Digital PR can gain to help boost their new SEO campaign and promote their brand new product – the electric BMX!
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Highest link DR obtained
DR 90
Highest link DR obtained
While they’re a leading brand in Australia, they wanted to further diversify their link acquisition efforts to complement their SEO campaign.
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increase in keywords - Australian market
94%
increase in keywords - Australian market
Bondi Sands wanted to holistically grow their visibility across multiple target markets.
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increase in organic traffic
188%
increase in organic traffic
National Accounts are based in a highly competitive accounting field in Adelaide and are a very small business trying to find their niche in their industry.
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increase in organic users
100%
increase in organic users
Tackling a post-migration to generate a powerful and user-friendly website with a massive increase in first page keywords
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Return on investment
608%
Return on investment
See how we helped digital business card company Tapt grow their organic traffic, gain market share and get ahead of the rapidly rising competition in a new and niche industry.
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return on investment
561%
return on investment
Driving organic traffic that is all about the recognition and results without a blemish on your record.
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increase in top 3 keywords
512%
increase in top 3 keywords
Like talent queueing for a major audition, even agencies are hoping to be discovered and make a breakthrough on Google. See how Hunter Talent got the lead!
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growth in revenue
535%
growth in revenue
Increases in revenue and in organic traffic while also conducting a site migration? ‘Drop’ down and ‘bear’ the results.
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return on investment
2766%
return on investment
Combating hair loss while also thriving on the SERPs. See how an over 2000% ROI could be possible!
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increase in organic traffic
555%
increase in organic traffic
‘Rise up’ the ranks and reach your authority! How Waverley Forklifts lifted more than just their profile.
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increase in organic users
1937%
increase in organic users
An explosion of growth from a truly supportive SEO campaign. See how it can be done.
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increase in organic traffic
144%
increase in organic traffic
Upmove wanted to reach a wider audience and build their brand online, while gaining highly authoritative and diverse links to complement their organic search efforts.
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increase to organic word base
652%
increase to organic word base
Our ethos is to serve and help, and it was fantastic to be able to grow Life Supports in its efforts to assist people in need.
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increase in organic users
475%
increase in organic users
There’s no lying down when it comes to reaching page number one on multiple fronts!
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increase in organic users
81%
increase in organic users
How to drive traffic to your site – both online and physically through the power of SEO!
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ROI in SEO
2429%
ROI in SEO
It’s always a ‘soothing’ feeling to know you are an emerging presence in your field – with a painless migration and outstanding ROI.
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organic traffic increase
160%
organic traffic increase
Boosting viability and tackling the digital market.
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increase in organic traffic
24.7%
increase in organic traffic
Producing SEO content for high increases in organic traffic – the StudioHawk way!
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increase in organic users
57%
increase in organic users
Pumping out a brand new website to replace the old, and moving to the beat to capture organic traffic and revenue. Let’s turn it up to 11!
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increase in GMB map actions
120%
increase in GMB map actions
An SEO campaign so you don't have to wing it.
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Highest link DR obtained
DR 90
Highest link DR obtained
BDO Furniture wanted to leverage the authority that Digital PR can gain to help boost their ongoing SEO campaign.
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increase in online sales
245%
increase in online sales
How to blast ahead with a 245% increase in online sales and show that SEO is the jewel in the digital crown.
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increase in predicted users
90%
increase in predicted users
Technical SEO is 'Snow' joke! Learn more about our work with SnowsBest, turning an unknown error into an opportunity.
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Immediate increase in organic traffic
89%
Immediate increase in organic traffic
When business booms, SEO maintenance looms! See how we helped Southgate Medical stay on top of their success!
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Increase in organic users
74.9%
Increase in organic users
Collaboration is the key to success.
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Increase in organic search revenue
30%
Increase in organic search revenue
The perfect example of a campaign from start to finish. A little SEO education goes a long way.
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Increase in business conversions
692%
Increase in business conversions
From broken links to page one on the SERP. Let's take a quick look at the glory of Police Check Express.
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backlink growth
970%
backlink growth
Results that are more than just condiments - they're a stand out.
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goal conversion rate
257%
goal conversion rate
Can a school really benefit from SEO compared to other means of discovery and traffic? See how SEO helped Yarra Valley Grammar achieve a local top grade!
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EXPLORE MORE

Our SEO Services

SEO is what we’re known for — and it underpins every ASO campaign we deliver.
If you’re ready to strengthen your visibility beyond the App Store and Google Play, explore the rest of our SEO services below.

Turn ASO Into a Powerful Growth Channel

App Store Optimisation isn’t just about looking good in the App Store, it’s about showing up wherever users are searching. From in-store search results to Google, YouTube, and now AI engines like ChatGPT, Gemini, and Perplexity, your ASO influences how often your app is found, how it’s interpreted, and why users choose it.
 
When your metadata, keywords, creative assets, and search signals are aligned, your app becomes more than a listing; it becomes a scalable acquisition channel that strengthens discoverability, credibility, and long-term growth.
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Increase Discoverability Where It Matters Most

We help your app appear for the keywords, categories, and intent-driven searches your audience uses across the App Store, Google Play, and external search platforms.

 

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Build Stronger Signals for Search Engines & AI Models

Optimised metadata, consistent keywords, and structured content improve how search algorithms and AI systems understand and recommend your app, across both stores and the broader web.

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Improve Conversion & User Trust at Every Touchpoint

From icons and screenshots to descriptions and reviews, we refine your listing so more users tap, install, and stay engaged, reducing acquisition costs and boosting long-term retention.

What our clients are saying.

We’ve been working with StudioHawk for our SEO efforts at Nutrition Warehouse, and they’ve been nothing short of amazing. The team is incredibly knowledgeable and always stays ahead of the curve with their strategies. What stands out the most is their communication – they're incredibly responsive. We’ve seen great preliminary results, and the entire team is a pleasure to work with. Highly recommend!
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Heather Earl
Nutrition Warehouse
As of early 2023, we have been actively engaged with StudioHawk as our preferred SEO Agency Partner. Throughout this period, our collaboration has yielded numerous successes in both our SEO, content and technical strategies. The experience of working alongside the team, including Jenna, Lachlan, and Georgia, has been highly rewarding. Without hesitation, we wholeheartedly endorse StudioHawk as an exceptional and dependable agency.
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Tyler James Velasquez
Bondi Sands
We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition. Our organic sessions have increased significantly, alongside improved search engine rankings and overall site engagement. We've relied on their expertise to prepare for key events, optimize daily operations, and tackle large-scale site projects. They have become a crucial partner in driving our long-term organic growth.
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Rhyanna Cardillo
Aje & AJE ATHETLICA
I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge.
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Madhu Malhotra
Officeworks
You guys worked and worked seriously hard to get us answers to complex problems. The integrity, professionalism, and the all-around good-guys vibe was a pleasure to experience. Never once did anybody on the team say no to a request, and the communication was great. StudioHawk is number one for a reason and we're glad we got to actually experience it.
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Omar Ahmed
HealthEngine
The Studiohawk team are experts in the field. Are down to earth, easy to deal with and get things done.
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Marco Rocha
Weber
The StudioHawk team have been trusted partners of ours over the last 2 years. Robert Chung and Nathan Tong have been particularly instrumental with the rollout of our multi-brand, multi-region website launches, with consistently excellent communication and quality outputs.
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Chris Kirton
RYOBI
The team at StudioHawk have been the force to help amplify our brand growth.
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Anesley Clarke
B2C Furniture
Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen.
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Mathew Walker
Petstock
I totally recommend the service because of the handholding and the results. These guys are the best; you can't go wrong.
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Phil Leahy
Medcart
just ask our hawks
YOUR QUESTIONS ANSWERED

App Store Optimisation (ASO) FAQs

Do you offer ASO as a standalone service?
Not typically. ASO works best when it’s part of a broader SEO and AI search strategy. Because app visibility is influenced by both in-store optimisation and external search signals, we weave ASO into our SEO campaigns to deliver stronger, more sustainable results. If ASO is your priority, we’ll build it directly into your tailored SEO plan.

 

How much does App Store Optimisation cost?
ASO pricing depends on your goals, competitiveness, and how much optimisation your app needs. We work with everyone from early-stage startups to large enterprise brands, so budgets vary — but we always tailor our approach to what makes sense for your business. No one-size-fits-all packages, and no wasted spend.

 

How long does ASO take to work?

Most apps start seeing improvements in impressions and rankings within 4–8 weeks. Full impact, stronger visibility, increased installs, and more stable rankings typically build over several months as metadata updates, creative testing, and search signals compound.

 
What platforms do you optimise for?
We work across both major stores: Apple App Store and Google Play. Our ASO strategy is tailored to each platform’s algorithm, keyword system, and creative requirements.

 

Do you create the icons, screenshots, or videos?

We can provide creative guidance and recommend best-practice assets, but we don’t produce visual design in-house. If you have a design team, we collaborate with them, or we can refer trusted partners who create high-converting app visuals.

Can ASO improve my Google rankings?
Absolutely. ASO strengthens keyword relevance and entity understanding, which can improve how your app surfaces in Google search results, especially for branded terms, “app + category” searches, and queries related to your product’s use case.
Will ASO help my app appear in AI search results?
Yes. AI engines like ChatGPT, Gemini, and Perplexity rely on strong metadata, clear positioning, and consistent search signals. ASO helps build those signals, making your app more likely to be referenced or recommended in AI-generated results.
Do I need to update my app to do ASO?

Not usually. ASO focuses on your store listings, keywords, creative assets, and external search signals. We only recommend in-app changes if something impacts user experience, retention, or reviews, which indirectly affect rankings.

App Store Optimisation, Australia-wide.

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BOOK YOUR FREE SEO & AI SEARCH MASTERPLAN

Ready to grow your business with a smarter ASO strategy?

 

Claim your FREE SEO & ASO Masterplan and see how stronger App Store Optimisation can improve your visibility, rankings, and installs across the App Store, Google Play, and AI search platforms.

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SEO & AI Search Audit

We analyse your listings, keywords, creative assets, and search signals to uncover what’s helping your visibility, and what’s holding it back.

 

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Search & AI Visibility Insights

See how your app appears across App Store search, Google Play, Google results, and AI engines like ChatGPT and Gemini, including gaps and quick wins.

 

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A Tailored ASO Growth Roadmap

Get a clear, actionable plan for improving your rankings, installs, and visibility through smarter ASO, SEO, and AI-aligned optimisation.

Sign up for your free consultation with a Senior SEO specialist
(No middlemen. No juniors. No sales pitches. We promise.)

Award-Winning SEO, Backed by Real Expertise

We’ve been recognised across Australia and globally for delivering SEO strategies that actually move the needle. Our awards aren’t just trophies — they reflect the same data-led, results-first approach we bring to App Store Optimisation.
 
Whether it’s improving keyword visibility, strengthening search signals, or aligning your app with how users and AI platforms discover new products, our team brings proven expertise to every campaign.
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When you partner with StudioHawk, you’re working with a team that’s proven to deliver across SEO, AI search, and every channel that shapes modern discovery,  Reddit included!

 

 

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When you partner with StudioHawk, you’re working with a team trusted to deliver across SEO, AI search, and now ASO, every channel that shapes modern discovery.

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