RETAIL SEO THAT'S BOTH LOCAL AND GLOBAL

Retail SEO Services

Are you a retail brand that needs to build your online presence? Whether you’re a boutique, multi-location, online, or omni-channel retailer, we combine the best of local and eCommerce SEO strategies to help you grow holistically. We help you generate more online and in-person sales through your website.

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NO MIDDLE MANAGERS, NO EXCUSES, JUST RESULTS

With Our Retail SEO, You Become Known in Your Community and Beyond.

Retail SEO combines both eCommerce and local SEO strategies, so your business grows online on every front. We work to help you generate more online sales, rank highly for high-intent “near me” searches, and increase the visibility of your product/category pages.

Whether you’re expanding into new locations, or just want to make more online sales, we can help. We’ll help bring you more sales through your eCommerce store, while also building up your foot traffic.

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Reduce your paid ad costs with stronger organic visibility

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Boost both online sales and in-store foot traffic

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Rank for product, category, and brand searches

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CHECK OUT OUR SERVICES

Our Retail SEO Services

From a content strategy that delights your audience, to the technical expertise needed to make your category and product pages more visible online, our SEO specialists do it all. We help retail brands of all shapes and sizes generate more online and in-person sales through SEO, reducing your reliance on paid advertising.

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SEO Audit & Strategy Roadmap

Before we start improving your online presence, we audit your current SEO position. This helps us craft a step-by-step strategy roadmap, featuring both eCommerce and local SEO services.

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AI Search Optimisation (AEO)

People are turning to AI for their retail-related problems, much like they use search engines. We optimise your website so it’s AI-friendly, so you’re more likely to be recommended as a solution by platforms like ChatGPT, Gemini, and Claude.

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Product & Category Page SEO

Your product and category pages are some of your website’s most valuable links. We optimise these pages so they’re more likely to appear in relevant search results. Whether people are searching for sneakers, jeans, cardigans, or something else, if you sell them, then we work so your pages appear at the top of the search results.

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Technical SEO for Retail Websites

We take care of the behind-the-scenes, so you don’t have to. We tweak your website’s site performance and search engine accessibility, including elements like page speed, meta descriptions and tags, URL structure and more, so your site is as search engine-friendly as possible. It’s our way of helping you give Google a big digital hug.

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Local SEO & Google Business Profile Optimisation

Not all traffic is created equal. We optimise your local SEO, and your Google Business Profile, so you can bring in more foot traffic to your retail locations. Who doesn’t want to make more friends in person?

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Multi-Location SEO for Retail Chains

If you’re a retail chain with a range of stores across the country, we can help. We specialise in multi-location SEO, performing local SEO magic for each of your stores. Whether you’ve got 2 stores or 100, we’ll make your retail locations the talk of the local community.

AUSTRALIA’S #1 RETAIL SEO AGENCY

Why choose StudioHawk for your retail SEO?

Many agencies specialise in either eCommerce SEO or local SEO. But for your retail brand to thrive, you need both — so you’re bringing in more traffic and revenue on both fronts. Our team of SEO specialists make your website a valuable source of sales, while building your presence in your community at the same time.

4 Steps To Scaling Your Retail Brand With StudioHawk

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Step 1: Audit & Opportunity Discovery

Ready to grow your retail brand? We’re here to help. We start with a chat, learning about your goals and where you want to grow. We then audit your current SEO position, working out what’s working and what needs to improve. Along the way, we identify the SEO opportunities for your brand, and build our SEO strategy around these gaps.

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Step 2: On-Page SEO & Content Optimisation

Next, we get to work. Our expert copywriters create compelling content that promotes your brand as the go-to in your niche, backed by our SEO strategy. At the same time, we optimise every element of your website, so it’s very search engine-friendly.

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Step 3: Authority & Local Growth

The fun doesn’t stop there. We grow your local presence by optimising your site for high-quality local “near me” searches, so your community knows about your brand. At the same time, we spread your message far and wide by generating backlinks that build your site’s domain authority.

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Step 4: Tracking, Reporting & Refinement

We don’t rest once the initial work is done. We report on the metrics that matter — traffic and organic sales — to work out how our SEO services are working. We then constantly improve and update what we’re doing, so your brand can confidently scale.

CLIENT STORY

Kip&Co Scales Organic Sales with Smart Retail SEO

StudioHawk worked alongside Kip&Co to boost their online visibility and capture more high-intent shoppers across key product categories. As a fast-growing lifestyle brand, Kip&Co needed a retail SEO strategy tailored to increase discoverability for their collections, strengthen organic rankings, and improve site engagement. By refining technical performance, enhancing on-page content, and optimising category and product-level SEO, the brand saw a strong uplift in organic sessions and conversions — turning more browsing visitors into loyal, repeat customers.

72%

Increase in new organic users YoY

33%

Growth in organic revenue

67%

Increase in page 1 keyword rankings

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283%

Increase in Top 3 keyword rankings

See how CorePlus expanded its national studio presence through smart SEO strategy, local optimisation and a seamless website migration built for scale.

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36%

Increase in Organic Impressions

The City Beach campaign reversed declining SEO performance and drove sustained growth, strengthening the brand’s visibility across global streetwear markets.

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819%

Increase in organic sessions on BYD page

Discover how Evie Networks boosted national visibility through strategic SEO, brand-led content, and scalable location optimisation tailored for Australia’s growing EV market.

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144%

Growth in Local Store Visibility YoY

Dahlsens partnered with StudioHawk to boost its organic visibility in the competitive building supplies market, focusing on truss and frame content, local SEO, and technical improvements.

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97%

Growth in keyword rankings YoY

Sharewise worked with StudioHawk to elevate its organic authority in the finance space, developing educational investment content, compliant SEO frameworks, and conversion-led landing pages to attract and engage investors.

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361%

Increase in Organic Traffic (AU)

The JobAdder campaign drove massive gains in organic traffic and conversions, establishing the brand as a category leader in global recruitment software.

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116%

Growth in non-branded traffic YoY (Philippines)

How StudioHawk helped QuickBooks break into APAC with a scalable SEO strategy—lifting visibility, driving non-brand growth, and localising 450+ pages.

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241%

Increase in Organic Users YoY

The Cruiser Store campaign drove explosive growth in search visibility and positioned the brand as a go-to for LandCruiser accessories.

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Total Media Placements

With Woodbury Furniture’s premium craftsmanship, the digital strategy had to be stylish, data-led, and designed to elevate the brand in Australia’s competitive furniture market.

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72%

Increase in new organic users YoY

With Kip&Co’s bold designs, the digital strategy had to be vibrant, engaging, and tailored to help them shine in the competitive bedding market.

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High-Authority Backlinks

The campaign for Simply Nootropics enhanced the brand’s organic visibility, increased its domain authority, and secured valuable backlinks from high-quality media outlets, establishing it as a trusted leader in the wellness industry.

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29%

Increase in organic revenue YoY

With Hush Puppies delivering comfort in every step, the digital strategy had to do the same - simple, smooth, and made to move with their audience

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874%

Increase in overall site sessions YoY

A household name offline, but buried online - until a sharp SEO strategy helped Shiels rise to the top of search and stay there.

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302%

Total clicks increase (YoY, over 3 months):

A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's clothing brand.

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79%

Total users increased

Shoes & Sox boosted organic traffic, refined site structure, and drive a 225% revenue increase from collection pages. Find out how!

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117%

Increase in organic traffic

Seed & Sprout wanted to grow their organic traffic while staying true to their sustainable roots

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198%

Increase in all keywords

When Planetshakers' website vanished, they could have faced an SEO disaster - discover how a robust SEO strategy turned their website around.

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96%

Increase in total ranking keywords

Wonderfully eclectic drinks company StrangeLove elevated their organic traffic and dominated rankings.

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189%

Increase in new users

From paws to page views, in a competitive enterprise space StudioHawk came out top partnering with Pet Insurance Australia on their SEO.

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102%

eCommerce site: Total keywords increased by

Uncork the story of how a finely tuned SEO campaign drove significant results for one of Australia’s most iconic wine brands.

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107%

Growth in ranking keywords

Australian fashion powerhouse Aje partnered with StudioHawk to conquer the eCommerce space with tailored SEO strategies, optimising architecture, content, and technical foundations.

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101%

YOY Organic revenue increase

Clarks put their best foot forward with new SEO campaign to double their organic revenue growth.

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86%

Increase in leads

Taking an already thriving business coaching program and giving it an absolutely deserved online presence.

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60%

Increase in organic traffic

StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves...

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2000%

Organic traffic increase

How it’s possible to get a whopping 2000% organic traffic increase for a website serving medical supply needs.

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DR 90

Highest link DR obtained

Evolve Skateboards wanted to leverage the authority that Digital PR can gain to help boost their new SEO campaign and promote their brand new product – the electric BMX!

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DR 90

Highest link DR obtained

While they’re a leading brand in Australia, they wanted to further diversify their link acquisition efforts to complement their SEO campaign.

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94%

increase in keywords - Australian market

Bondi Sands wanted to holistically grow their visibility across multiple target markets.

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188%

increase in organic traffic

National Accounts are based in a highly competitive accounting field in Adelaide and are a very small business trying to find their niche in their industry.

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100%

increase in organic users

Tackling a post-migration to generate a powerful and user-friendly website with a massive increase in first page keywords

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608%

Return on investment

See how we helped digital business card company Tapt grow their organic traffic, gain market share and get ahead of the rapidly rising competition in a new and niche industry.

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561%

return on investment

Driving organic traffic that is all about the recognition and results without a blemish on your record.

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512%

increase in top 3 keywords

Like talent queueing for a major audition, even agencies are hoping to be discovered and make a breakthrough on Google. See how Hunter Talent got the lead!

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535%

growth in revenue

Increases in revenue and in organic traffic while also conducting a site migration? ‘Drop’ down and ‘bear’ the results.

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2766%

return on investment

Combating hair loss while also thriving on the SERPs. See how an over 2000% ROI could be possible!

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555%

increase in organic traffic

‘Rise up’ the ranks and reach your authority! How Waverley Forklifts lifted more than just their profile.

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1937%

increase in organic users

An explosion of growth from a truly supportive SEO campaign. See how it can be done.

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144%

increase in organic traffic

Upmove wanted to reach a wider audience and build their brand online, while gaining highly authoritative and diverse links to complement their organic search efforts.

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652%

increase to organic word base

Our ethos is to serve and help, and it was fantastic to be able to grow Life Supports in its efforts to assist people in need.

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475%

increase in organic users

There’s no lying down when it comes to reaching page number one on multiple fronts!

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81%

increase in organic users

How to drive traffic to your site – both online and physically through the power of SEO!

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2429%

ROI in SEO

It’s always a ‘soothing’ feeling to know you are an emerging presence in your field – with a painless migration and outstanding ROI.

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160%

organic traffic increase

Boosting viability and tackling the digital market.

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24.7%

increase in organic traffic

Producing SEO content for high increases in organic traffic – the StudioHawk way!

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57%

increase in organic users

Pumping out a brand new website to replace the old, and moving to the beat to capture organic traffic and revenue. Let’s turn it up to 11!

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120%

increase in GMB map actions

An SEO campaign so you don't have to wing it.

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DR 90

Highest link DR obtained

BDO Furniture wanted to leverage the authority that Digital PR can gain to help boost their ongoing SEO campaign.

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245%

increase in online sales

How to blast ahead with a 245% increase in online sales and show that SEO is the jewel in the digital crown.

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90%

increase in predicted users

Technical SEO is 'Snow' joke! Learn more about our work with SnowsBest, turning an unknown error into an opportunity.

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89%

Immediate increase in organic traffic

When business booms, SEO maintenance looms! See how we helped Southgate Medical stay on top of their success!

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74.9%

Increase in organic users

Collaboration is the key to success.

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30%

Increase in organic search revenue

The perfect example of a campaign from start to finish. A little SEO education goes a long way.

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692%

Increase in business conversions

From broken links to page one on the SERP. Let's take a quick look at the glory of Police Check Express.

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970%

backlink growth

Results that are more than just condiments - they're a stand out.

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257%

goal conversion rate

Can a school really benefit from SEO compared to other means of discovery and traffic? See how SEO helped Yarra Valley Grammar achieve a local top grade!

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EXPLORE MORE

Retail SEO That Increases Sales and Search Visibility

We help Australian retailers, eCommerce brands, and multi-location stores grow their search presence and attract more ready-to-buy customers. With strategies tailored to retail, we optimise your site for local discovery, category visibility, and product-driven search. From improving page performance to creating content that sells, our goal is to help you outrank your competitors and turn website visitors into loyal customers.

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AI SEO

Large language models like ChatGPT, Gemini, and Perplexity are shaking up search. But let’s be real. AI-powered content isn’t a golden unicorn and can’t perform miracles. The future of SEO with AI belongs to brands that have the SEO smarts behind them and can use AI SEO strategically.

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Technical SEO

Is your current SEO holding you back? Let’s find the bottlenecks and create a strategy to get your SEO back on track. A technical SEO audit can shed some light on how to move forward.

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SEO Content Writing

Driving targeted traffic to your website, establishing trust and building authority in your industry with expertly written SEO content. Content is the cornerstone of your Google rankings, which is why our SEO Copywriting is a critical part of the process.

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Digital PR

Want influencers, bloggers, vloggers and journalists to talk about your brand and link to your website? With our carefully executed digital PR campaigns, you’ll build brand awareness and inbound links that boost your Google rankings.

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Local SEO

If you sell locally, we’ll help you become the leader of the local pack with our targeted local SEO strategies that help you expand your local reach.

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Link Building & Acquisition

Our link-building campaigns build high-quality backlinks to your store, which helps improve your Google rankings.

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eCommerce SEO

Competition for shopping-related keywords is rife, so it pays to have specialists in your back pocket. At StudioHawk, you’re in good hands — our eCommerce SEO specialists have mastered what works when it comes to eCommerce SEO.

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Small Business SEO

Being a small business is an exciting thing. It can be fast-moving and competitive with different challenges day-to-day. You need a small business SEO strategy geared to your goals, and caters to your budget and your niche.

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Website Migrations

Are you shifting your website domain or CMS? Afraid that all the time and effort invested in ranking with Google will drop away with a new website? StudioHawk is here to save the day with our experience SEO website migration specialists.

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International SEO

A good SEO strategy has you identifying target audiences and their nuances, relating to their cultures and speaking their language. And by that, we mean more than a Google translation of your website. Start reaching a global audience with international SEO expertise at StudioHawk.

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Retail SEO Services

We pair creativity, technical expertise, and an eye for strategy, to help your retail brand outpace your competitors. We know how to send ready-to-buy customers straight to your website, while nurturing those who are more likely to buy from you in-person.

Our multi-pronged strategies mean your retail business grows both physically and digitally, rather than becoming overreliant on one channel. That way, you have a true picture of where your brand’s really at, and can make accurate strategic decisions for the future.

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Higher rankings across product & category pages

We understand the value of your product and category pages, and how they can generate sales. We work to generate higher rankings on search engines for these pages, so you can get in front of the right customers.

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More high-intent traffic

Not all traffic is worth the same. Our SEO services are all tailored to generate more high-quality, organic traffic for your website, so you’re getting more visits from your ideal customers.

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Increased store visits & local visibility

Why should your digital presence have all the fun? In addition to our eCommerce SEO strategies, our local SEO services help bring more people into your physical store(s), and get the word out about you within your community. More foot traffic means more in-person sales, and turns interest into repeat customers.

What our clients are saying.

We’ve been working with StudioHawk for our SEO efforts at Nutrition Warehouse, and they’ve been nothing short of amazing. The team is incredibly knowledgeable and always stays ahead of the curve with their strategies. What stands out the most is their communication – they're incredibly responsive. We’ve seen great preliminary results, and the entire team is a pleasure to work with. Highly recommend!

Heather Earl

Nutrition Warehouse

As of early 2023, we have been actively engaged with StudioHawk as our preferred SEO Agency Partner. Throughout this period, our collaboration has yielded numerous successes in both our SEO, content and technical strategies. The experience of working alongside the team, including Jenna, Lachlan, and Georgia, has been highly rewarding. Without hesitation, we wholeheartedly endorse StudioHawk as an exceptional and dependable agency.

Tyler James Velasquez

Bondi Sands

We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition. Our organic sessions have increased significantly, alongside improved search engine rankings and overall site engagement. We've relied on their expertise to prepare for key events, optimize daily operations, and tackle large-scale site projects. They have become a crucial partner in driving our long-term organic growth.

Rhyanna Cardillo

Aje & AJE ATHETLICA

I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge.

Madhu Malhotra

Officeworks

You guys worked and worked seriously hard to get us answers to complex problems. The integrity, professionalism, and the all-around good-guys vibe was a pleasure to experience. Never once did anybody on the team say no to a request, and the communication was great. StudioHawk is number one for a reason and we're glad we got to actually experience it.

Omar Ahmed

HealthEngine

The Studiohawk team are experts in the field. Are down to earth, easy to deal with and get things done.

Marco Rocha

Weber

The StudioHawk team have been trusted partners of ours over the last 2 years. Robert Chung and Nathan Tong have been particularly instrumental with the rollout of our multi-brand, multi-region website launches, with consistently excellent communication and quality outputs.

Chris Kirton

RYOBI

The team at StudioHawk have been the force to help amplify our brand growth.

Anesley Clarke

B2C Furniture

Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen.

Mathew Walker

Petstock

I totally recommend the service because of the handholding and the results. These guys are the best; you can't go wrong.

Phil Leahy

Medcart

Retail takes anywhere from 6-12 months before you start seeing consistent results, though this varies from business to business. We’ll map out a timeline with you so you know what to expect from our SEO services.

Yes, retail SEO is different from standard SEO. Retail SEO is more eCommerce focused, while a lot of SEO strategies are tailored to generate enquiries or lead.

Yes. Local SEO can help you appear for high-quality “near me” searches, encouraging people to come into your physical store. We can do this for one location, or in a range of areas, depending on your brand’s structure.

Typically, you need engaging content for retail SEO, so you can answer your ideal customer’s problems when they make a relevant search. We have a pool of expert copywriters that can help you delight and educate your audience.

Yes, SEO can help reduce your reliance on paid advertising, by generating you organic sales.

Yes, we work with retail brands of all shapes and sizes, from boutique independent retailers to multi-location chains.

If you stop doing SEO, especially if you’ve been doing it for a while, you might still see results for a little bit. Eventually, though, you’ll start to lose your hard-fought SEO wins.

No, we don’t guarantee #1 rankings, and nor will any reputable agency. Instead, our SEO services are all designed to generate high-quality traffic, and more organic sales, by targeting keywords that move the needle for your brand.

SEO Melbourne

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SEO Sydney

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SEO Brisbane

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SEO Perth

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SEO Adelaide

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SEO Hobart

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SEO Gold Coast

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SEO Sunshine Coast

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SEO Canberra

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SEO Sunshine Coast

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Retail SEO Health Check

We assess your site’s technical setup and content to find what’s stopping your store from ranking and converting. Get clear actions to boost visibility fast and create a stronger foundation for long-term growth.

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Search & Conversion Insights

See what shoppers are searching for and where they’re dropping off. We use this data to improve key pages, drive engagement, and increase sales across your product and category listings.

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Custom Strategy for Retail Growth

Get a tailored SEO game plan built to increase traffic, boost product rankings, and bring more customers to your site and store. Every strategy is designed around your goals, platform, and target market.

Client success:

72%

Increase in new organic users YoY

33%

Growth in organic revenue

67%

Increase in page 1 keyword rankings

“By partnering with StudioHawk, Kip&Co transformed their online presence, driving significant growth in organic traffic and revenue while refining their bedding collections for a better customer experience."”

(No middlemen. No juniors. No sales pitches. We promise.)

Award-Winning SEO That Tells A Story — Then Sells

We’ve earned our fair share of trophies along the way, but they’re not just for showing off. They’re proof that our results-first, tailored strategies work for retail brands at every level.

So when you partner with StudioHawk, you’re teaming up with a crew that understands how to combine the best of eCommerce and local SEO strategies, and execute on a global level.

View Our Awards

As a Google Partner Specialist and a proud Board Member of the Australian Web Industry Association, we’re committed to leading the industry with integrity, creativity, and results.

Retail SEO Services

With Our Retail SEO, You Become Known in Your Community and Beyond.

Our Retail SEO Services

Why choose StudioHawk for your retail SEO?

4 Steps To Scaling Your Retail Brand With StudioHawk

Kip&Co Scales Organic Sales with Smart Retail SEO

The #1 SEO agency choice for Australian brands

Retail SEO That Increases Sales and Search Visibility

Retail SEO Services

What our clients are saying.

Retail SEO FAQS

Retail SEO, Australia-Wide.

Dominate Online & In-Store Sales with Retail SEO That Work

Award-Winning SEO That Tells A Story — Then Sells