WE UNDERWRITE YOUR SEO SUCCESS

Insurance SEO Services

Are you an insurance company or broker that’s looking to stand out from the crowd? When people turn to search engines for their insurance needs, SEO can help you appear top of mind. Here at StudioHawk, we make insurance sound exciting, while ensuring every word you put out there is compliant with industry regulations and requirements.

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NO MIDDLE MANAGERS, NO EXCUSES, JUST RESULTS

With our insurance SEO services, you’ll sound like rockstars

When people think about insurance, you want them to think of your business. Your online presence can become a great source of qualified policy quotes, but only if you partner with the right team.

We take care of everything, from crafting great content that’s exciting AND compliant, to the technical changes that make your website Google’s best friend, so you can rank better and generate more organic traffic.

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Outrank your big-name competitors and leading comparison sites

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Turn your website into a genuine lead magnet

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Become a credible, trusted source of knowledge through organic visibility

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OUR SEO HAS GREAT COVERAGE

Our Insurance SEO Services

From boutique insurance companies to enterprise organisations, we’ve mastered the art of insurance SEO. Everything we do is designed to build trust, so your ideal customer turns to you for their insurance needs. From audits to content to technical SEO and link building, work with the team that does it all.

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SEO Audit & Strategy Roadmap

Before we start working on your SEO, we want to know what we’re working with. As part of our initial consultation, we audit your current SEO position to see what’s working (and what’s not), before developing a comprehensive, step-by-step strategy roadmap to show you how we’re going to help you rank for the keywords that matter.

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Local SEO for Insurance Brokers & Agencies

Not all traffic is created equal. Whether you’re a broker or an agency, we work with you to optimise your local presence, so you can rank for high-quality organic searches like “insurance broker near me” or “insurance agency near me”.

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AI Search Optimisation (AI SEO)

AI searches are becoming increasingly common, and our specialists understand AEO like you understand insurance. Whether your ideal customer is using ChatGPT, Claude, or Gemini, we tailor our SEO services so your website is easily understood by AI, so it recommends you to help it answer relevant queries.

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Content & Copywriting for Insurance Brands

Who said insurance was dry? Clearly, they’d never met our expert copywriters. Our world-class team crafts relevant content that educates and excites your audience, staying compliant while creating trust that you’re the right business to work with for their insurance needs.

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Technical SEO & Site Performance

All our hard work means nothing if your website’s not optimised correctly. We tinker with every element of your online presence to ensure your website’s running smoothly, so it becomes a search engine’s best friend.

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Authority & Link Building Campaigns

When it comes to standing out and building authority, we know how to do it the right way. As part of our SEO services, we work to generate high-quality backlinks, building your domain authority in a way that makes sense.

AUSTRALIA’S #1 INSURANCE SEO AGENCY

Why choose StudioHawk for your insurance SEO needs?

At StudioHawk, we really understand insurance. We’re able to attract the right people using trust-driven language that engages people emotionally and answers their questions, so they turn to you for all their insurance needs. Our methods are all backed by years of experience helping insurance companies of all shapes and sizes, which is why we’re Australia’s most-awarded SEO agency.

4 Steps to Scaling Your Insurance Business with StudioHawk

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Step 1: Audit & Opportunity Discovery

If you’ve decided your online presence isn’t working for you, then we’re ready to help. We start by chatting with you about your business, your goals, and what you’re hoping to get out of SEO. We’ll then audit your current SEO position, and uncover where the opportunities lie for you in the market.

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Step 2: On-Page Optimisation

Next, we start making every element of your website shine. Our SEO specialists take care of every detail, from meta tags, descriptions, URL structure and more, so you don’t have to worry about a thing.

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Step 3: Authority & Local Growth

Our insurance SEO services are designed to make you an authority in your local area. From crafting engaging content that truly answers your ideal customer’s queries, to working to make sure you rank for high-intent “near me” queries, we push your business to the front of the search engine queue.

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Step 4: Tracking & Refinement

After we’ve done all our hard work, we want to know what’s moving the needle and what needs to change. We track key metrics, like relevant traffic, qualified enquiries, and revenue, to identify what changes are working for your business. If something needs to be improved, our team gets to work, working proactively to continually improve your SEO position.

CLIENT STORY

The SEO Strategy Behind Pet Insurance Australia’s Growth

Pet Insurance Australia wanted to enhance its online presence and establish itself as the go-to provider for pet insurance in Australia. Led by StudioHawk’s expertise, Pet Insurance Australia set out on a transformative journey to capture the attention of pet owners nationwide. The results? A remarkable leap in user acquisition, organic visibility, and conversions. Keep reading to dive into the details.

189%

Increase in new users

865%

Increase in conversions

95%

Increase in organic search impressions

Read Case Study

283%

Increase in Top 3 keyword rankings

See how CorePlus expanded its national studio presence through smart SEO strategy, local optimisation and a seamless website migration built for scale.

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36%

Increase in Organic Impressions

The City Beach campaign reversed declining SEO performance and drove sustained growth, strengthening the brand’s visibility across global streetwear markets.

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819%

Increase in organic sessions on BYD page

Discover how Evie Networks boosted national visibility through strategic SEO, brand-led content, and scalable location optimisation tailored for Australia’s growing EV market.

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144%

Growth in Local Store Visibility YoY

Dahlsens partnered with StudioHawk to boost its organic visibility in the competitive building supplies market, focusing on truss and frame content, local SEO, and technical improvements.

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97%

Growth in keyword rankings YoY

Sharewise worked with StudioHawk to elevate its organic authority in the finance space, developing educational investment content, compliant SEO frameworks, and conversion-led landing pages to attract and engage investors.

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361%

Increase in Organic Traffic (AU)

The JobAdder campaign drove massive gains in organic traffic and conversions, establishing the brand as a category leader in global recruitment software.

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116%

Growth in non-branded traffic YoY (Philippines)

How StudioHawk helped QuickBooks break into APAC with a scalable SEO strategy—lifting visibility, driving non-brand growth, and localising 450+ pages.

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241%

Increase in Organic Users YoY

The Cruiser Store campaign drove explosive growth in search visibility and positioned the brand as a go-to for LandCruiser accessories.

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Total Media Placements

With Woodbury Furniture’s premium craftsmanship, the digital strategy had to be stylish, data-led, and designed to elevate the brand in Australia’s competitive furniture market.

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72%

Increase in new organic users YoY

With Kip&Co’s bold designs, the digital strategy had to be vibrant, engaging, and tailored to help them shine in the competitive bedding market.

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High-Authority Backlinks

The campaign for Simply Nootropics enhanced the brand’s organic visibility, increased its domain authority, and secured valuable backlinks from high-quality media outlets, establishing it as a trusted leader in the wellness industry.

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29%

Increase in organic revenue YoY

With Hush Puppies delivering comfort in every step, the digital strategy had to do the same - simple, smooth, and made to move with their audience

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874%

Increase in overall site sessions YoY

A household name offline, but buried online - until a sharp SEO strategy helped Shiels rise to the top of search and stay there.

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302%

Total clicks increase (YoY, over 3 months):

A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's clothing brand.

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79%

Total users increased

Shoes & Sox boosted organic traffic, refined site structure, and drive a 225% revenue increase from collection pages. Find out how!

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117%

Increase in organic traffic

Seed & Sprout wanted to grow their organic traffic while staying true to their sustainable roots

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198%

Increase in all keywords

When Planetshakers' website vanished, they could have faced an SEO disaster - discover how a robust SEO strategy turned their website around.

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96%

Increase in total ranking keywords

Wonderfully eclectic drinks company StrangeLove elevated their organic traffic and dominated rankings.

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189%

Increase in new users

From paws to page views, in a competitive enterprise space StudioHawk came out top partnering with Pet Insurance Australia on their SEO.

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102%

eCommerce site: Total keywords increased by

Uncork the story of how a finely tuned SEO campaign drove significant results for one of Australia’s most iconic wine brands.

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107%

Growth in ranking keywords

Australian fashion powerhouse Aje partnered with StudioHawk to conquer the eCommerce space with tailored SEO strategies, optimising architecture, content, and technical foundations.

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101%

YOY Organic revenue increase

Clarks put their best foot forward with new SEO campaign to double their organic revenue growth.

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86%

Increase in leads

Taking an already thriving business coaching program and giving it an absolutely deserved online presence.

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60%

Increase in organic traffic

StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves...

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2000%

Organic traffic increase

How it’s possible to get a whopping 2000% organic traffic increase for a website serving medical supply needs.

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DR 90

Highest link DR obtained

Evolve Skateboards wanted to leverage the authority that Digital PR can gain to help boost their new SEO campaign and promote their brand new product – the electric BMX!

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DR 90

Highest link DR obtained

While they’re a leading brand in Australia, they wanted to further diversify their link acquisition efforts to complement their SEO campaign.

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94%

increase in keywords - Australian market

Bondi Sands wanted to holistically grow their visibility across multiple target markets.

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188%

increase in organic traffic

National Accounts are based in a highly competitive accounting field in Adelaide and are a very small business trying to find their niche in their industry.

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100%

increase in organic users

Tackling a post-migration to generate a powerful and user-friendly website with a massive increase in first page keywords

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608%

Return on investment

See how we helped digital business card company Tapt grow their organic traffic, gain market share and get ahead of the rapidly rising competition in a new and niche industry.

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561%

return on investment

Driving organic traffic that is all about the recognition and results without a blemish on your record.

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512%

increase in top 3 keywords

Like talent queueing for a major audition, even agencies are hoping to be discovered and make a breakthrough on Google. See how Hunter Talent got the lead!

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535%

growth in revenue

Increases in revenue and in organic traffic while also conducting a site migration? ‘Drop’ down and ‘bear’ the results.

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2766%

return on investment

Combating hair loss while also thriving on the SERPs. See how an over 2000% ROI could be possible!

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555%

increase in organic traffic

‘Rise up’ the ranks and reach your authority! How Waverley Forklifts lifted more than just their profile.

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1937%

increase in organic users

An explosion of growth from a truly supportive SEO campaign. See how it can be done.

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144%

increase in organic traffic

Upmove wanted to reach a wider audience and build their brand online, while gaining highly authoritative and diverse links to complement their organic search efforts.

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652%

increase to organic word base

Our ethos is to serve and help, and it was fantastic to be able to grow Life Supports in its efforts to assist people in need.

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475%

increase in organic users

There’s no lying down when it comes to reaching page number one on multiple fronts!

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81%

increase in organic users

How to drive traffic to your site – both online and physically through the power of SEO!

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2429%

ROI in SEO

It’s always a ‘soothing’ feeling to know you are an emerging presence in your field – with a painless migration and outstanding ROI.

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160%

organic traffic increase

Boosting viability and tackling the digital market.

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24.7%

increase in organic traffic

Producing SEO content for high increases in organic traffic – the StudioHawk way!

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57%

increase in organic users

Pumping out a brand new website to replace the old, and moving to the beat to capture organic traffic and revenue. Let’s turn it up to 11!

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120%

increase in GMB map actions

An SEO campaign so you don't have to wing it.

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DR 90

Highest link DR obtained

BDO Furniture wanted to leverage the authority that Digital PR can gain to help boost their ongoing SEO campaign.

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245%

increase in online sales

How to blast ahead with a 245% increase in online sales and show that SEO is the jewel in the digital crown.

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90%

increase in predicted users

Technical SEO is 'Snow' joke! Learn more about our work with SnowsBest, turning an unknown error into an opportunity.

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89%

Immediate increase in organic traffic

When business booms, SEO maintenance looms! See how we helped Southgate Medical stay on top of their success!

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74.9%

Increase in organic users

Collaboration is the key to success.

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30%

Increase in organic search revenue

The perfect example of a campaign from start to finish. A little SEO education goes a long way.

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692%

Increase in business conversions

From broken links to page one on the SERP. Let's take a quick look at the glory of Police Check Express.

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970%

backlink growth

Results that are more than just condiments - they're a stand out.

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257%

goal conversion rate

Can a school really benefit from SEO compared to other means of discovery and traffic? See how SEO helped Yarra Valley Grammar achieve a local top grade!

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EXPLORE MORE

Insurance SEO That Drives Policy Enquiries

We help insurers and brokers rank higher, get found faster, and turn search traffic into real quote requests. From local SEO and competitive keyword targeting to technical optimisation, AI Search, and trust-driven content, we optimise every part of your online presence to accelerate sustainable growth in a highly competitive insurance market.

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AI SEO

Large language models like ChatGPT, Gemini, and Perplexity are shaking up search. But let’s be real. AI-powered content isn’t a golden unicorn and can’t perform miracles. The future of SEO with AI belongs to brands that have the SEO smarts behind them and can use Generative AI SEO strategically.

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Technical SEO

Is your current SEO holding you back? Let’s find the bottlenecks and create a strategy to get your SEO back on track. A technical SEO audit can shed some light on how to move forward.

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SEO Content Writing

Driving targeted traffic to your website, establishing trust and building authority in your industry with expertly written SEO content. Content is the cornerstone of your Google rankings, which is why our SEO Copywriting is a critical part of the process.

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Digital PR

Want influencers, bloggers, vloggers and journalists to talk about your brand and link to your website? With our carefully executed digital digital PR campaigns, you’ll build brand awareness and inbound links that boost your Google rankings.

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Local SEO

If you sell locally, we’ll help you become the leader of the local pack with our targeted local SEO strategies that help you expand your local reach.

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Link Building & Acquisition

Our link-building campaigns build high-quality backlinks to your store, which helps improve your Google rankings.

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eCommerce SEO

Competition for shopping-related keywords is rife, so it pays to have specialists in your back pocket. At StudioHawk, you’re in good hands — our eCommerce SEO specialists have mastered what works when it comes to eCommerce SEO.

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Small Business SEO

Being a small business is an exciting thing. It can be fast-moving and competitive with different challenges day-to-day. You need a small business SEO strategy geared to your goals, and caters to your budget and your niche.

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Website Migrations

Are you shifting your website domain or CMS? Afraid that all the time and effort invested in ranking with Google will drop away with a new website? StudioHawk is here to save the day with our experience SEO website migration specialists.

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International SEO

A good SEO strategy has you identifying target audiences and their nuances, relating to their cultures and speaking their language. And by that, we mean more than a Google translation of your website. Start reaching a global audience with international SEO expertise at StudioHawk.

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Insurance SEO Results

When you invest in insurance SEO, you’re future-proofing your insurance business’s position in the market. From increasing ROI to ranking for keywords that actually matter, our team of insurance SEO specialists work in accordance with your business’s goals and timeline, helping you to scale in a way that’s sustainable.

Whether you’re looking to rapidly grow, maintain your lead on your competition, or somewhere in between, we can help you make your online presence stand out. We helped Pet Insurance Australia increase their conversions by 865%, while generating an 189% increase in new users — transforming their online presence from a burden into one of their most powerful tools.

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Authority & visibility across Google and AI Search

Your online presence should work for you, not against you. We use our creative and technical expertise to make Google and AI Search valuable sources of qualified leads, ultimately adding revenue to your bottom line.

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High-quality, industry-relevant traffic

Some SEO agencies generate low-quality traffic and call it a win. That’s not what we’re about. We focus on bringing you more high-quality, industry-relevant traffic, so your website’s getting in front of people who are truly interested in your insurance services.

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Increased quote requests and policy enquiries

We don’t do anything for the sake of it. Every time we touch your website, whether it’s creating content, optimising your technical SEO, or building your local presence, we’re always pushing for more quote requests and policy enquiries. These are the metrics we report on, because we know what matters to you.

What our clients are saying.

We’ve been working with StudioHawk for our SEO efforts at Nutrition Warehouse, and they’ve been nothing short of amazing. The team is incredibly knowledgeable and always stays ahead of the curve with their strategies. What stands out the most is their communication – they're incredibly responsive. We’ve seen great preliminary results, and the entire team is a pleasure to work with. Highly recommend!

Heather Earl

Nutrition Warehouse

As of early 2023, we have been actively engaged with StudioHawk as our preferred SEO Agency Partner. Throughout this period, our collaboration has yielded numerous successes in both our SEO, content and technical strategies. The experience of working alongside the team, including Jenna, Lachlan, and Georgia, has been highly rewarding. Without hesitation, we wholeheartedly endorse StudioHawk as an exceptional and dependable agency.

Tyler James Velasquez

Bondi Sands

We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition. Our organic sessions have increased significantly, alongside improved search engine rankings and overall site engagement. We've relied on their expertise to prepare for key events, optimize daily operations, and tackle large-scale site projects. They have become a crucial partner in driving our long-term organic growth.

Rhyanna Cardillo

Aje & AJE ATHETLICA

I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge.

Madhu Malhotra

Officeworks

You guys worked and worked seriously hard to get us answers to complex problems. The integrity, professionalism, and the all-around good-guys vibe was a pleasure to experience. Never once did anybody on the team say no to a request, and the communication was great. StudioHawk is number one for a reason and we're glad we got to actually experience it.

Omar Ahmed

HealthEngine

The Studiohawk team are experts in the field. Are down to earth, easy to deal with and get things done.

Marco Rocha

Weber

The StudioHawk team have been trusted partners of ours over the last 2 years. Robert Chung and Nathan Tong have been particularly instrumental with the rollout of our multi-brand, multi-region website launches, with consistently excellent communication and quality outputs.

Chris Kirton

RYOBI

The team at StudioHawk have been the force to help amplify our brand growth.

Anesley Clarke

B2C Furniture

Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen.

Mathew Walker

Petstock

I totally recommend the service because of the handholding and the results. These guys are the best; you can't go wrong.

Phil Leahy

Medcart

Insurance SEO can take anywhere between 6-12 months to start to see consistent results, though this varies on a business-by-business. As part of our initial consultation, we’ll run you through a timeline, so you know exactly what to expect.

Yes, SEO can compliment your Google Ads campaigns. SEO can bring in organic traffic, while Google Ads brings in paid traffic.

Typically, brokers are looking to use SEO to educate their audience, as they help them choose between insurance companies. Insurance companies, on the other hand, use SEO to push themselves as the number one choice in the market.

Every insurance business will need different SEO services, so each insurance SEO project will have varying costs. Our expert team can craft a plan that suits your budget and business size, whether you’re a start-up looking to grow, or a market leader looking to maintain your position.

Stopping SEO is like maintaining a car. It might continue to work for a little while, but eventually things break down, and you’ll stop seeing the benefits of the time and effort put into SEO.

No, we don’t guarantee #1 rankings — no trustworthy agency will. Instead, we’ll do everything we can to make sure you rank higher for keywords that move the needle for your business.

AI SEO refers to making content that’s easy for AI platforms like ChatGPT to share with users. Increasingly, people are using AI to search for answers to their queries, and if they turn to AI for help with insurance, it’s important that your brand appears.

Yes, SEO can help your website’s key pages rank for relevant keywords, so you generate more quote requests or policy leads.

SEO Melbourne

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SEO Sydney

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SEO Brisbane

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SEO Perth

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SEO Adelaide

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SEO Hobart

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SEO Gold Coast

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SEO Sunshine Coast

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SEO Canberra

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SEO Sunshine Coast

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SEO Canberra

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Insurance SEO Audit

Pinpoint the technical issues and content gaps holding your site back in Google search — and learn how to outrank major insurers, brokers, and comparison sites.

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Search Traffic & Lead Analysis

See where your organic traffic is coming from, which pages drive the most enquiries, and how to turn more visits into confirmed quote requests.

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Custom Insurance SEO Strategy

Get a tailored SEO plan designed to grow your organic visibility, improve trust signals, boost keyword rankings, and bring more high-intent customers to your insurance brand.

Client success:

189%

Increase in new users

865%

Increase in conversions

95%

Increase in organic search impressions

“Helping Pet Insurance Australia climb the ranks with a targeted SEO strategy that turned visibility into conversions.”

(No middlemen. No juniors. No sales pitches. We promise.)

Award-Winning SEO That Insures We Get You Results

We’ve won our fair share of trophies, but that’s not what we do this for — though they do prove we know what we’re doing. They show that our specialist-led, results-focused approach works for businesses across the insurance industry.

So when you partner with StudioHawk, you’re working with a crew that knows insurance, just like you do.

View Our Awards

As a Google Partner Specialist and a proud Board Member of the Australian Web Industry Association, we’re committed to leading the industry with integrity, creativity, and results.

Insurance SEO Services

With our insurance SEO services, you’ll sound like rockstars

Our Insurance SEO Services

Why choose StudioHawk for your insurance SEO needs?

4 Steps to Scaling Your Insurance Business with StudioHawk

The SEO Strategy Behind Pet Insurance Australia’s Growth

The #1 SEO agency choice for Australian brands

Insurance SEO That Drives Policy Enquiries

Insurance SEO Results

What our clients are saying.

INSURANCE SEO FAQS

Insurance SEO, all across Australia.

Ready to Attract More Qualified Policy Enquiries With Insurance SEO?

Award-Winning SEO That Insures We Get You Results