FASHION SEO THAT THAT LOOKS GOOD AND WORKS GREAT

Fashion SEO Services

Are you a fashion brand that’s looking to show off a little more online? Whether you’re a boutique fashion label that’s ready to spread your wings, or an established online clothing store that wants to make more noise, we can help. Our SEO specialists know how to find fashion-savvy customers online, helping you make more organic sales.

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NO MIDDLE MANAGERS, NO EXCUSES, JUST RESULTS

With our fashion SEO services, make more sales more often.

The world of fashion eCommerce is often dominated by one strategy — paid advertising. But if you’re a smaller brand that’s trying to keep up with infinite budgets, or you’re a larger brand that just wants to diversify, there’s another way to make more organic sales: SEO.

Our SEO strategies are tailored to help make your brand more visible online, and help you grow in a way that’s sustainable. We focus on generating high-quality traffic from potential customers looking for your brand’s clothing, so you can turn interest into lifelong customers.

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Rank for category, collection, trend, and product keywords

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Increase organic sales and reduce dependence on paid ads

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Maintain visibility for new drops and seasonal launches

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SEO THAT'S TRULY STYLISH

Our Fashion SEO Services

From emerging fashion brands, online clothing stores, fashion ecommerce companies, and more, we help fashion businesses become the talk of the town online. We boost your product page visibility and help you generate more revenue in the process. We’re also seriously fashionable to boot.

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SEO Audit & Ecommerce Strategy

We’ll audit your current SEO position, working out what’s working for you, and what can be improved. We then design a tailored SEO strategy for your brand, with the goal of driving more organic sales through your website.

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Product, Collection & Category Page Optimisation

Whether you do men’s, women’s, or kid’s fashion (or a combination), we’ll help make your category collection pages more visible. We help you rank for keywords like “linen dresses” and “men’s jackets”, depending on what’s relevant to you, so you’re top of mind when potential customers need a new wardrobe.

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AI Search Optimisation (AEO) for Fashion Brands

More and more users are turning to AI for help with their fashion-related problems. We optimise your website so it’s AI-friendly, so if someone turns to ChatGPT, Gemini, or Claude for fashion advice, you’re more likely to appear.

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Content & Copywriting for Fashion Ecommerce

Our pool of expert copywriters can’t get enough of the fashion world. Backed by our SEO strategy, they crafted engaging, compelling content that positions your brand as the natural choice for users looking for a solution to their style-related problems.

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Technical SEO (Core Web Vitals, site speed, crawlability)

We take care of everything behind-the-scenes, so you don’t have to. We’ll optimise your website so it’s search engine-friendly, tweaking elements like site speed, meta descriptions and tags, URL structure + more.

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Authority Building & PR-Driven Link Acquisition

The world should know about your brand, and we’ll help make it happen. We build high-quality backlinks across the web, so your brand’s reputation spreads far and wide.

AUSTRALIA’S #1 FASHION SEO AGENCY

Why choose StudioHawk for your fashion SEO services?

At StudioHawk, you’re in safe hands. Our SEO specialists understand the fashion industry, and how to craft eCommerce-focused SEO strategies. We’ll make your brand look good online, so you can focus on starting the next fashion craze.

4 Steps To Scaling Your Fashion Business With StudioHawk

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Step 1: Strategy & Keyword Discovery

Ready to grow your brand? We’re here to help. It all starts with a chat, so we can understand your specific goals. From there, we’ll audit your current SEO position, find out what keywords will move the needle for your business, and design our SEO strategy around those.

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Step 2: On-Page & Collection Optimisation

Next, we get to work optimising your website. Everything from copy, URL structure, page speed and more gets worked on, so your website — and especially your collection pages — are more likely to appear when someone searches for relevant clothing options.

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Step 3: Authority Building & AI Search Visibility

Want to get the word out about your brand? We’ll take care of it. We optimise your website so it’s AI-friendly, while generating high-quality backlinks that position your website as a source of authority, making it even more search engine-friendly.

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Step 4: Reporting, Insights & Continuous Scaling

We report on the metrics that matter: high-quality organic traffic and organic sales. We’re constantly optimising what’s working, and tweaking what’s not, so your business continues to reliably scale.

CLIENT STORY

Aje’s Growth Story: Fashion SEO That Converts

Aje partnered with StudioHawk to strengthen their organic visibility and increase ecommerce revenue in the highly competitive fashion retail space. With the goal of capturing more high-intent traffic and boosting visibility across key collection and product pages, Aje needed a strategic SEO solution tailored to fashion ecommerce. Through a combination of technical SEO, on-page optimisation, and content-driven improvements, Aje achieved strong growth in keyword rankings, product discovery, and organic sales — helping them connect with more fashion-forward shoppers at scale.

107%

Growth in ranking keywords

206%

Increase in non-branded traffic

31%

Increase in organic traffic

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283%

Increase in Top 3 keyword rankings

See how CorePlus expanded its national studio presence through smart SEO strategy, local optimisation and a seamless website migration built for scale.

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36%

Increase in Organic Impressions

The City Beach campaign reversed declining SEO performance and drove sustained growth, strengthening the brand’s visibility across global streetwear markets.

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819%

Increase in organic sessions on BYD page

Discover how Evie Networks boosted national visibility through strategic SEO, brand-led content, and scalable location optimisation tailored for Australia’s growing EV market.

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144%

Growth in Local Store Visibility YoY

Dahlsens partnered with StudioHawk to boost its organic visibility in the competitive building supplies market, focusing on truss and frame content, local SEO, and technical improvements.

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97%

Growth in keyword rankings YoY

Sharewise worked with StudioHawk to elevate its organic authority in the finance space, developing educational investment content, compliant SEO frameworks, and conversion-led landing pages to attract and engage investors.

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361%

Increase in Organic Traffic (AU)

The JobAdder campaign drove massive gains in organic traffic and conversions, establishing the brand as a category leader in global recruitment software.

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116%

Growth in non-branded traffic YoY (Philippines)

How StudioHawk helped QuickBooks break into APAC with a scalable SEO strategy—lifting visibility, driving non-brand growth, and localising 450+ pages.

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241%

Increase in Organic Users YoY

The Cruiser Store campaign drove explosive growth in search visibility and positioned the brand as a go-to for LandCruiser accessories.

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Total Media Placements

With Woodbury Furniture’s premium craftsmanship, the digital strategy had to be stylish, data-led, and designed to elevate the brand in Australia’s competitive furniture market.

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72%

Increase in new organic users YoY

With Kip&Co’s bold designs, the digital strategy had to be vibrant, engaging, and tailored to help them shine in the competitive bedding market.

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High-Authority Backlinks

The campaign for Simply Nootropics enhanced the brand’s organic visibility, increased its domain authority, and secured valuable backlinks from high-quality media outlets, establishing it as a trusted leader in the wellness industry.

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29%

Increase in organic revenue YoY

With Hush Puppies delivering comfort in every step, the digital strategy had to do the same - simple, smooth, and made to move with their audience

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874%

Increase in overall site sessions YoY

A household name offline, but buried online - until a sharp SEO strategy helped Shiels rise to the top of search and stay there.

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302%

Total clicks increase (YoY, over 3 months):

A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's clothing brand.

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79%

Total users increased

Shoes & Sox boosted organic traffic, refined site structure, and drive a 225% revenue increase from collection pages. Find out how!

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117%

Increase in organic traffic

Seed & Sprout wanted to grow their organic traffic while staying true to their sustainable roots

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198%

Increase in all keywords

When Planetshakers' website vanished, they could have faced an SEO disaster - discover how a robust SEO strategy turned their website around.

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96%

Increase in total ranking keywords

Wonderfully eclectic drinks company StrangeLove elevated their organic traffic and dominated rankings.

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189%

Increase in new users

From paws to page views, in a competitive enterprise space StudioHawk came out top partnering with Pet Insurance Australia on their SEO.

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102%

eCommerce site: Total keywords increased by

Uncork the story of how a finely tuned SEO campaign drove significant results for one of Australia’s most iconic wine brands.

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107%

Growth in ranking keywords

Australian fashion powerhouse Aje partnered with StudioHawk to conquer the eCommerce space with tailored SEO strategies, optimising architecture, content, and technical foundations.

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101%

YOY Organic revenue increase

Clarks put their best foot forward with new SEO campaign to double their organic revenue growth.

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86%

Increase in leads

Taking an already thriving business coaching program and giving it an absolutely deserved online presence.

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60%

Increase in organic traffic

StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves...

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2000%

Organic traffic increase

How it’s possible to get a whopping 2000% organic traffic increase for a website serving medical supply needs.

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DR 90

Highest link DR obtained

Evolve Skateboards wanted to leverage the authority that Digital PR can gain to help boost their new SEO campaign and promote their brand new product – the electric BMX!

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DR 90

Highest link DR obtained

While they’re a leading brand in Australia, they wanted to further diversify their link acquisition efforts to complement their SEO campaign.

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94%

increase in keywords - Australian market

Bondi Sands wanted to holistically grow their visibility across multiple target markets.

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188%

increase in organic traffic

National Accounts are based in a highly competitive accounting field in Adelaide and are a very small business trying to find their niche in their industry.

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100%

increase in organic users

Tackling a post-migration to generate a powerful and user-friendly website with a massive increase in first page keywords

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608%

Return on investment

See how we helped digital business card company Tapt grow their organic traffic, gain market share and get ahead of the rapidly rising competition in a new and niche industry.

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561%

return on investment

Driving organic traffic that is all about the recognition and results without a blemish on your record.

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512%

increase in top 3 keywords

Like talent queueing for a major audition, even agencies are hoping to be discovered and make a breakthrough on Google. See how Hunter Talent got the lead!

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535%

growth in revenue

Increases in revenue and in organic traffic while also conducting a site migration? ‘Drop’ down and ‘bear’ the results.

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2766%

return on investment

Combating hair loss while also thriving on the SERPs. See how an over 2000% ROI could be possible!

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555%

increase in organic traffic

‘Rise up’ the ranks and reach your authority! How Waverley Forklifts lifted more than just their profile.

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1937%

increase in organic users

An explosion of growth from a truly supportive SEO campaign. See how it can be done.

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144%

increase in organic traffic

Upmove wanted to reach a wider audience and build their brand online, while gaining highly authoritative and diverse links to complement their organic search efforts.

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652%

increase to organic word base

Our ethos is to serve and help, and it was fantastic to be able to grow Life Supports in its efforts to assist people in need.

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475%

increase in organic users

There’s no lying down when it comes to reaching page number one on multiple fronts!

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81%

increase in organic users

How to drive traffic to your site – both online and physically through the power of SEO!

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2429%

ROI in SEO

It’s always a ‘soothing’ feeling to know you are an emerging presence in your field – with a painless migration and outstanding ROI.

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160%

organic traffic increase

Boosting viability and tackling the digital market.

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24.7%

increase in organic traffic

Producing SEO content for high increases in organic traffic – the StudioHawk way!

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57%

increase in organic users

Pumping out a brand new website to replace the old, and moving to the beat to capture organic traffic and revenue. Let’s turn it up to 11!

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120%

increase in GMB map actions

An SEO campaign so you don't have to wing it.

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DR 90

Highest link DR obtained

BDO Furniture wanted to leverage the authority that Digital PR can gain to help boost their ongoing SEO campaign.

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245%

increase in online sales

How to blast ahead with a 245% increase in online sales and show that SEO is the jewel in the digital crown.

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90%

increase in predicted users

Technical SEO is 'Snow' joke! Learn more about our work with SnowsBest, turning an unknown error into an opportunity.

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89%

Immediate increase in organic traffic

When business booms, SEO maintenance looms! See how we helped Southgate Medical stay on top of their success!

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74.9%

Increase in organic users

Collaboration is the key to success.

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30%

Increase in organic search revenue

The perfect example of a campaign from start to finish. A little SEO education goes a long way.

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692%

Increase in business conversions

From broken links to page one on the SERP. Let's take a quick look at the glory of Police Check Express.

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970%

backlink growth

Results that are more than just condiments - they're a stand out.

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257%

goal conversion rate

Can a school really benefit from SEO compared to other means of discovery and traffic? See how SEO helped Yarra Valley Grammar achieve a local top grade!

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Fashion SEO That Drives Sales & Elevates Your Brand Online

We work alongside with fashion brands, online clothing stores, and ecommerce retailers to grow organic visibility, attract qualified traffic, and boost product sales.

Through tailored SEO strategies, compelling content, and technical optimisation, we help fashion brands rank for commercial terms like “linen midi dresses” or “men’s winter jackets” — turning high-intent traffic into loyal customers.

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AI SEO

Large language models like ChatGPT, Gemini, and Perplexity are shaking up search. But let’s be real. AI-powered content isn’t a golden unicorn and can’t perform miracles. The future of SEO with AI belongs to brands that have the SEO smarts behind them and can use AI SEO strategically.

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Technical SEO

Is your current SEO holding you back? Let’s find the bottlenecks and create a strategy to get your SEO back on track. A technical SEO audit can shed some light on how to move forward.

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SEO Content Writing

Driving targeted traffic to your website, establishing trust and building authority in your industry with expertly written SEO content. Content is the cornerstone of your Google rankings, which is why our SEO Copywriting is a critical part of the process.

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Digital PR

Want influencers, bloggers, vloggers and journalists to talk about your brand and link to your website? With our carefully executed digital PR campaigns, you’ll build brand awareness and inbound links that boost your Google rankings.

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Local SEO

If you sell locally, we’ll help you become the leader of the local pack with our targeted local SEO strategies that help you expand your local reach.

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Link Building & Acquisition

Our link-building campaigns build high-quality backlinks to your store, which helps improve your Google rankings.

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eCommerce SEO

Competition for shopping-related keywords is rife, so it pays to have specialists in your back pocket. At StudioHawk, you’re in good hands — our eCommerce SEO specialists have mastered what works when it comes to eCommerce SEO.

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Small Business SEO

Being a small business is an exciting thing. It can be fast-moving and competitive with different challenges day-to-day. You need a small business SEO strategy geared to your goals, and caters to your budget and your niche.

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Website Migrations

Are you shifting your website domain or CMS? Afraid that all the time and effort invested in ranking with Google will drop away with a new website? StudioHawk is here to save the day with our experience SEO website migration specialists.

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International SEO

A good SEO strategy has you identifying target audiences and their nuances, relating to their cultures and speaking their language. And by that, we mean more than a Google translation of your website. Start reaching a global audience with international SEO expertise at StudioHawk.

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Fashion SEO Services

Whether you’re a start-up fashion brand that’s looking to break into the market, or you’re a multi-location retailer that’s looking to expand your online reach, a well-designed and executed SEO strategy can help you generate more organic leads from your online presence.

We specialise in eCommerce SEO, helping you find the traffic that’s going to buy your clothing and wear it proudly. No matter what type of fashion you specialise in, we help you get the word out about your clothing range, so you can find your future loyal customers.

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Higher rankings for fashion & apparel keywords

Appear for the keywords that matter. Rank higher for fashion and apparel keywords that are truly relevant to your brand, so you can bring in high-quality traffic that truly wants your clothing.

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Increased product discovery and category visibility

Launched a new line or collection? We help you make your clothes more discoverable and visible online. That way, your ideal customer can more easily stumble across your website when they search for something related, helping you bring them into the fold.

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More organic sales and revenue

Escape the cycle of paid advertising. Generate real revenue through organic sales, and make your website a key pillar of your business model. As CPAs go through the roof, SEO can help you reliably scale your business, without the expensive price tag attached.

What our clients are saying.

We’ve been working with StudioHawk for our SEO efforts at Nutrition Warehouse, and they’ve been nothing short of amazing. The team is incredibly knowledgeable and always stays ahead of the curve with their strategies. What stands out the most is their communication – they're incredibly responsive. We’ve seen great preliminary results, and the entire team is a pleasure to work with. Highly recommend!

Heather Earl

Nutrition Warehouse

As of early 2023, we have been actively engaged with StudioHawk as our preferred SEO Agency Partner. Throughout this period, our collaboration has yielded numerous successes in both our SEO, content and technical strategies. The experience of working alongside the team, including Jenna, Lachlan, and Georgia, has been highly rewarding. Without hesitation, we wholeheartedly endorse StudioHawk as an exceptional and dependable agency.

Tyler James Velasquez

Bondi Sands

We've been working with StudioHawk for the past 18 months and have seen remarkable growth in our organic traffic and new user acquisition. Our organic sessions have increased significantly, alongside improved search engine rankings and overall site engagement. We've relied on their expertise to prepare for key events, optimize daily operations, and tackle large-scale site projects. They have become a crucial partner in driving our long-term organic growth.

Rhyanna Cardillo

Aje & AJE ATHETLICA

I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge.

Madhu Malhotra

Officeworks

You guys worked and worked seriously hard to get us answers to complex problems. The integrity, professionalism, and the all-around good-guys vibe was a pleasure to experience. Never once did anybody on the team say no to a request, and the communication was great. StudioHawk is number one for a reason and we're glad we got to actually experience it.

Omar Ahmed

HealthEngine

The Studiohawk team are experts in the field. Are down to earth, easy to deal with and get things done.

Marco Rocha

Weber

The StudioHawk team have been trusted partners of ours over the last 2 years. Robert Chung and Nathan Tong have been particularly instrumental with the rollout of our multi-brand, multi-region website launches, with consistently excellent communication and quality outputs.

Chris Kirton

RYOBI

The team at StudioHawk have been the force to help amplify our brand growth.

Anesley Clarke

B2C Furniture

Working with the people in StudioHawk with their hands-on approach and getting to know our business has been a key part to the success we've seen.

Mathew Walker

Petstock

I totally recommend the service because of the handholding and the results. These guys are the best; you can't go wrong.

Phil Leahy

Medcart

Fashion SEO can take anywhere from 6-12 months to work, though it varies depending on your brand. Before you start working with us, we’ll run you through a timeline of what you can expect from our SEO services.

SEO helps you rank for keywords relevant to your fashion brand. This takes interested potential customers to your website, so they can make a purchase.

Yes, we work with all major eCommerce stories, helping you to optimise your online presence.

AI search optimisation (AEO) is a way of future-proofing your SEO efforts. More and more people are using AI to search for help with their fashion-related problems, which is why our SEO specialists make your online presence AI-friendly.

Yes, SEO can help promote your latest offerings, getting them in front of the right people online.

Yes, SEO can help you generate organic sales, so you don’t need to rely on paid advertising for revenue.

No, we don’t guarantee #1 rankings, nor will any well-intentioned SEO agency. Instead, we have a range of SEO services that are designed to help you rank for relevant keywords, so you can generate more organic sales.

Yes, consistent SEO can help your fashion brand grow your online presence, and over time, compete with bigger retailers.

SEO Melbourne

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SEO Sydney

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SEO Brisbane

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SEO Perth

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SEO Adelaide

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SEO Hobart

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SEO Gold Coast

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SEO Sunshine Coast

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SEO Canberra

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SEO Melbourne

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SEO Sydney

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SEO Brisbane

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SEO Perth

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SEO Adelaide

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SEO Hobart

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SEO Gold Coast

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SEO Sunshine Coast

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SEO Canberra

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Fashion Website SEO Health Check

Identify the technical, structural, and content issues holding your fashion ecommerce site back. We'll audit your site for crawl errors, site speed, duplicate content, and more — with a focus on product and collection pages. Our goal? Improve discoverability, user experience, and rankings across your core fashion categories.

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Fashion Search Insights & Product Visibility Optimisation

Discover which fashion-related search terms are driving high purchase intent, and where you're missing out. We analyse your category and collection page performance to uncover opportunities that turn browsing shoppers into paying customers — helping you rank for searches like “linen dresses” or “menswear essentials”.

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Tailored SEO Strategy for Fashion Brand Growth

We build a custom SEO roadmap designed to scale your fashion brand. Whether you're looking to promote seasonal drops, improve category rankings, or increase revenue from organic search, our strategies target high-intent fashion queries and support long-term ecommerce growth — without relying solely on paid ads.

Client success:

107%

Growth in ranking keywords

206%

Increase in non-branded traffic

31%

Increase in organic traffic

“Australian fashion powerhouse Aje partnered with StudioHawk to conquer the eCommerce space with tailored SEO strategies, optimising architecture, content, and technical foundations.”

(No middlemen. No juniors. No sales pitches. We promise.)

Award-Winning SEO That’s Designed To Help You Grow

We’ve earned our fair share of awards, and dressed up for the awards nights. That’s not why we do it though. These awards show our results-first, tailored approach works for fashion brands just like yours.

So when you partner with StudioHawk, you’re teaming up with a crew whose work really delivers, rather than just looking good.

View Our Awards

As a Google Partner Specialist and a proud Board Member of the Australian Web Industry Association, we’re committed to leading the industry with integrity, creativity, and results.

Fashion SEO Services

With our fashion SEO services, make more sales more often.

Our Fashion SEO Services

Why choose StudioHawk for your fashion SEO services?

4 Steps To Scaling Your Fashion Business With StudioHawk

Aje’s Growth Story: Fashion SEO That Converts

The #1 SEO agency choice for Australian brands

Fashion SEO That Drives Sales & Elevates Your Brand Online

Fashion SEO Services

What our clients are saying.

Fashion SEO FAQS

Fashion SEO, All Across Australia.

Boost Your Rankings & Make Your Fashion Brand Unmissable Online

Award-Winning SEO That’s Designed To Help You Grow