SUCCESS STORIES

Using DPR To Build Branded Search for Woodbury Furniture

Woodbury Furniture is a premium Australian brand offering timeless, high-quality indoor and outdoor furniture. With a strong heritage and beautifully crafted products, the brand caters to design-conscious homeowners seeking sustainable, long-lasting pieces. 
 
While Woodbury had a solid offline reputation, they faced growing competition online. Their branded search traffic and digital presence didn't reflect the quality of their offering, which is where StudioHawk's DPR team steps in!
Group 2263
broken_image
44
Total Media Placements
broken_image
DR 92
Highest link DR
broken_image
30
Digital PR links acquired
ads_click
The Need
To help Woodbury Furniture compete in a crowded online marketplace, StudioHawk launched a Digital PR campaign designed to improve brand visibility, drive high-authority backlinks, and support long-term organic SEO performance. 
 
While Woodbury averaged 880 branded searches per month, competitors like Coco Republic (40,500) and Luxo Living (33,100) dominated brand demand. With declining foot traffic to physical stores, digital visibility became the #1 priority. 
 
By combining a range of Digital PR tactics with a search-focused strategy, we aimed to: 
  • Build Woodbury's brand entity online
  • Secure placements in national, lifestyle, and garden publications
  • Increase branded search demand
  • Drive organic traffic and SEO growth through authority signals
Working with StudioHawk has been a game-changer for Woodbury Furniture. Their creative PR and SEO campaigns helped us break through a competitive market and gain national attention. We've seen a huge spike in traffic, stronger backlinks, and more people discovering our brand. Best of all, the team is proactive, easy to work with, and genuinely invested in our success.
Ashlie McKinnon
General Manager, Woodbury Furniture
map
The Plan
We designed a tactical and creative plan to meet Woodbury's growth goals: 
  • Combine reactive, data-led and expert-led ideation to generate strong story angles. 
  • Target high-authority, relevant publications in the lifestyle, garden, and home verticals. 
  • Use seasonal and trend-driven timing to maximise outreach success. 
  • Link to a mix of branded and commercial landing pages to spread SEO value. 
  • Build the campaign to drive brand curiosity and support entity-based SEO. 
bolt
The Execution
Executing the plan required a step-by-step rollout: 
  1. Ideation
  2. Story development
  3. Media list building
  4. Personalised journalist outreach
Each campaign was structured to align SEO objectives with real-world media interest - ensuring every link was meaningful and valuable.   
cognition
Ideation
The StudioHawk team explored topics that would both interest journalists and align with Woodbury's brand values. These included a mix of seasonal, data-led and expert commentary ideas: 
 
  • The Value of Outdoor Space
         "Sydney buyers pay 15% more for balcony privilege"
    Used property value data to analyse outdoor areas impact sale prices. 
  • Bringing the Indoors, Outdoors
     "3 essential materials to extend your living space into your garden" 
    Expert-led design commentary for small outdoor styling. 
  • Preparing Your Garden for Winter
     "How to protect your outdoor furniture before winter hits"
    Seasonal tips from Woodbury's interior designers. 
  • Curb Appeal Courts
     "Outdoor staging tips that can add $X to your property value" 
    Tied into real estate trends and staging. 
  • Spring Reboot: Weekend Garden Refresh
     DIY tips and expert advice with a local landscaping collaboration. 
  • The Outdoor Edit
     "Luxury Alfresco: The best outdoor furniture for Australian homes"
    Product-led campaign for spring/summer media features.    
edit_note
Press release
Tailored press releases were crafted to cover multiple angles:
  • Lifestyle & Interior Design 
  • Home & Garden 
  • Property & Real Estate 
  • Seasonal Trends 
  • Sustainability 
  • National & Regional News
Each press release was optimised for: 
  • SEO (keyword targeting, internal linking)
  • Brand positioning (quotes, product mentions)
  • Meta friendliness (visual assets, hooks, headlines)
edit_note
Media list building & outreach
Building a strong media list is one of the most crucial steps in DPR. Our strategy involved: 
  • Built segmented lists for lifestyles, real estate, garden, and property journalists 
  • Used both existing relationships and targeted outreach 
  • Prioritised publications with DR 40-90+
  • Sent personalised pitches for campaigns, tailored to individual journalist beats 
  • Used follow-up sequences to boost engagements and coverage rates 
This enabled us to secure top-tier media placements that directly supported Woodbury's SEO and branding goals. 
chart_data
The Results
The Digital PR campaign for Woodbury Furniture resulted in 30 high-authority backlinks (average DR 60), 44 media placements, a 52% increase in referring domains, and a 33% spike in organic traffic - all contributing to a 52% uplift in branded search demand. 
 
  • DR 92 - Highest link DR obtained
  • 30 - Digital PR links secured
  • DR 60 - Average FR across all links 
  • 44 - Total pieces of coverage in lifestyle, garden, and national publications
  • +52% - Increase in referring domains 
  • +7% - Increase in Domain Rating (DR)
  • +29% - Increase in URL Rating (DR)
  • +33% - Organic traffic spoke after major feature (August 26)
  • +83% - New top 1-3 keywords
  • +120 - New keywords in positions 4-10
  • 575M - Estimated total media reach 

Helping Australia’s Best Brands Level Up With SEO

Increase in Organic Impressions
36%
Increase in Organic Impressions
The City Beach campaign reversed declining SEO performance and drove sustained growth, strengthening the brand’s visibility across global streetwear markets.
View case study
Growth in Local Store Visibility YoY
144%
Growth in Local Store Visibility YoY
Dahlsens partnered with StudioHawk to boost its organic visibility in the competitive building supplies market, focusing on truss and frame content, local SEO, and technical improvements.
View case study
Increase in Organic Traffic (AU)
361%
Increase in Organic Traffic (AU)
The JobAdder campaign drove massive gains in organic traffic and conversions, establishing the brand as a category leader in global recruitment software.
View case study
Increase in Organic Users YoY
241%
Increase in Organic Users YoY
The Cruiser Store campaign drove explosive growth in search visibility and positioned the brand as a go-to for LandCruiser accessories.
View case study
Total Media Placements
44
Total Media Placements
With Woodbury Furniture’s premium craftsmanship, the digital strategy had to be stylish, data-led, and designed to elevate the brand in Australia’s competitive furniture market.
View case study
Increase in new organic users YoY
72%
Increase in new organic users YoY
With Kip&Co’s bold designs, the digital strategy had to be vibrant, engaging, and tailored to help them shine in the competitive bedding market.
View case study
High-Authority Backlinks
22
High-Authority Backlinks
The campaign for Simply Nootropics enhanced the brand’s organic visibility, increased its domain authority, and secured valuable backlinks from high-quality media outlets, establishing it as a trusted leader in the wellness industry.
View case study
Increase in organic revenue YoY
29%
Increase in organic revenue YoY
With Hush Puppies delivering comfort in every step, the digital strategy had to do the same - simple, smooth, and made to move with their audience
View case study
Growth in organic bookings YoY
28%
Growth in organic bookings YoY
The Meat & Wine Co needed a digital strategy that could reflect the same consistency, authority, and premium feel that diners experience in person.
View case study
Increase in overall site sessions YoY
874%
Increase in overall site sessions YoY
A household name offline, but buried online - until a sharp SEO strategy helped Shiels rise to the top of search and stay there.
View case study
Total clicks increase (YoY, over 3 months):
302%
Total clicks increase (YoY, over 3 months):
A strong in-store reputation, but some serious online optimisation needed for this much-loved Australian women's clothing brand.
View case study
Total users increased
79%
Total users increased
Shoes & Sox boosted organic traffic, refined site structure, and drive a 225% revenue increase from collection pages. Find out how!
View case study
Increase in organic traffic
117%
Increase in organic traffic
Seed & Sprout wanted to grow their organic traffic while staying true to their sustainable roots
View case study
Increase in all keywords
198%
Increase in all keywords
When Planetshakers' website vanished, they could have faced an SEO disaster - discover how a robust SEO strategy turned their website around.
View case study
Increase in total ranking keywords
96%
Increase in total ranking keywords
Wonderfully eclectic drinks company StrangeLove elevated their organic traffic and dominated rankings.
View case study
Increase in new users
189%
Increase in new users
From paws to page views, in a competitive enterprise space StudioHawk came out top partnering with Pet Insurance Australia on their SEO.
View case study
eCommerce site: Total keywords increased by
102%
eCommerce site: Total keywords increased by
Uncork the story of how a finely tuned SEO campaign drove significant results for one of Australia’s most iconic wine brands.
View case study
Growth in ranking keywords
107%
Growth in ranking keywords
Australian fashion powerhouse Aje partnered with StudioHawk to conquer the eCommerce space with tailored SEO strategies, optimising architecture, content, and technical foundations.
View case study
YOY Organic revenue increase
101%
YOY Organic revenue increase
Clarks put their best foot forward with new SEO campaign to double their organic revenue growth.
View case study
Increase in leads
86%
Increase in leads
Taking an already thriving business coaching program and giving it an absolutely deserved online presence.
View case study
Increase in organic traffic
60%
Increase in organic traffic
StudioHawk worked with Officeworks to optimise product pages, improve site structure, and target high-value search terms. The results speak for themselves...
View case study
Organic traffic increase
2000%
Organic traffic increase
How it’s possible to get a whopping 2000% organic traffic increase for a website serving medical supply needs.
View case study
Highest link DR obtained
DR 90
Highest link DR obtained
Evolve Skateboards wanted to leverage the authority that Digital PR can gain to help boost their new SEO campaign and promote their brand new product – the electric BMX!
View case study
Highest link DR obtained
DR 90
Highest link DR obtained
While they’re a leading brand in Australia, they wanted to further diversify their link acquisition efforts to complement their SEO campaign.
View case study
increase in keywords - Australian market
94%
increase in keywords - Australian market
Bondi Sands wanted to holistically grow their visibility across multiple target markets.
View case study
increase in organic traffic
188%
increase in organic traffic
National Accounts are based in a highly competitive accounting field in Adelaide and are a very small business trying to find their niche in their industry.
View case study
increase in organic users
100%
increase in organic users
Tackling a post-migration to generate a powerful and user-friendly website with a massive increase in first page keywords
View case study
Return on investment
608%
Return on investment
See how we helped digital business card company Tapt grow their organic traffic, gain market share and get ahead of the rapidly rising competition in a new and niche industry.
View case study
return on investment
561%
return on investment
Driving organic traffic that is all about the recognition and results without a blemish on your record.
View case study
increase in top 3 keywords
512%
increase in top 3 keywords
Like talent queueing for a major audition, even agencies are hoping to be discovered and make a breakthrough on Google. See how Hunter Talent got the lead!
View case study
growth in revenue
535%
growth in revenue
Increases in revenue and in organic traffic while also conducting a site migration? ‘Drop’ down and ‘bear’ the results.
View case study
return on investment
2766%
return on investment
Combating hair loss while also thriving on the SERPs. See how an over 2000% ROI could be possible!
View case study
increase in organic traffic
555%
increase in organic traffic
‘Rise up’ the ranks and reach your authority! How Waverley Forklifts lifted more than just their profile.
View case study
increase in organic users
1937%
increase in organic users
An explosion of growth from a truly supportive SEO campaign. See how it can be done.
View case study
increase in organic traffic
144%
increase in organic traffic
Upmove wanted to reach a wider audience and build their brand online, while gaining highly authoritative and diverse links to complement their organic search efforts.
View case study
increase to organic word base
652%
increase to organic word base
Our ethos is to serve and help, and it was fantastic to be able to grow Life Supports in its efforts to assist people in need.
View case study
increase in organic users
475%
increase in organic users
There’s no lying down when it comes to reaching page number one on multiple fronts!
View case study
increase in organic users
81%
increase in organic users
How to drive traffic to your site – both online and physically through the power of SEO!
View case study
ROI in SEO
2429%
ROI in SEO
It’s always a ‘soothing’ feeling to know you are an emerging presence in your field – with a painless migration and outstanding ROI.
View case study
organic traffic increase
160%
organic traffic increase
Boosting viability and tackling the digital market.
View case study
increase in organic traffic
24.7%
increase in organic traffic
Producing SEO content for high increases in organic traffic – the StudioHawk way!
View case study
increase in organic users
57%
increase in organic users
Pumping out a brand new website to replace the old, and moving to the beat to capture organic traffic and revenue. Let’s turn it up to 11!
View case study
increase in GMB map actions
120%
increase in GMB map actions
An SEO campaign so you don't have to wing it.
View case study
Highest link DR obtained
DR 90
Highest link DR obtained
BDO Furniture wanted to leverage the authority that Digital PR can gain to help boost their ongoing SEO campaign.
View case study
increase in online sales
245%
increase in online sales
How to blast ahead with a 245% increase in online sales and show that SEO is the jewel in the digital crown.
View case study
increase in predicted users
90%
increase in predicted users
Technical SEO is 'Snow' joke! Learn more about our work with SnowsBest, turning an unknown error into an opportunity.
View case study
Immediate increase in organic traffic
89%
Immediate increase in organic traffic
When business booms, SEO maintenance looms! See how we helped Southgate Medical stay on top of their success!
View case study
Increase in organic users
74.9%
Increase in organic users
Collaboration is the key to success.
View case study
Increase in organic search revenue
30%
Increase in organic search revenue
The perfect example of a campaign from start to finish. A little SEO education goes a long way.
View case study
Increase in business conversions
692%
Increase in business conversions
From broken links to page one on the SERP. Let's take a quick look at the glory of Police Check Express.
View case study
backlink growth
970%
backlink growth
Results that are more than just condiments - they're a stand out.
View case study
goal conversion rate
257%
goal conversion rate
Can a school really benefit from SEO compared to other means of discovery and traffic? See how SEO helped Yarra Valley Grammar achieve a local top grade!
View case study
BOOK A FREE SEO CONSULTATION

Ready to grow faster with SEO?

Sign up for your FREE SEO Masterplan to uncover hidden 
growth opportunities for your business.
check
In-depth SEO audit
Uncover weaknesses and opportunities to overtake the competition and gain market share
check
Expert traffic analysis
Discover quick wins to boost 
your visibility for your most valuable search terms
check
Custom SEO roadmap
Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges
Enter your details to book a FREE consultation with our master SEO craftsmen.
(No middlemen. No juniors. No sales pitches. We promise.)

Award-Winning SEO Agency

These awards aren’t just for the pool room. They represent our passion for pushing the envelope, rewriting the SEO playbook, and redefining what it means to work with an SEO agency.
awia
glsa21
apac
semrush
Au_busi_awards
agencyAwards
smart50
mumbrella
Hey there! It looks like you're browsing a different region’s site. We’ve got teams across the globe - choose the right one for you: