SUCCESS STORIES

Using Digital PR to Build Authority & Trust for Simply Nootropics

Simply Nootropics is a premium Australian supplement brand offering science-based support for cognition, longevity, sleep, and stress.
 
Backed by a Yale-trained neuroscientist and TGA-compliant formulations, the brand was ready to scale - but in a niche where media trust and SEO authority are hard to earn, it needed the right partner to break through.
Group 2264
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22
High-Authority Backlinks
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+355%
Organic Traffic Growth
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+87.5%
Increase in Domain Rating
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The Need
The wellness and supplements industry is one of the most challenging to build authority in. Journalists are hesitant to link, Google is cautious to rank, and the TGA (Therapeutic Goods Administration) makes compliance non-negotiable.

Simply Nootropics partnered with StudioHawk to run a six-month Digital PR campaign designed to: 
  • Build trust and position the brand as a credible authority in longevity and mental performance
  • Drive high-authority backlinks to boost Domain Rating and search visibility
  • Secure media coverage and brand mentions in national, lifestyle, and science publications
  • Improve organic performance through SEO-first content and expert-led campaigns 
The client needed more than just coverage - they needed SEO outcomes, reputation uplift, and compliance-backed messaging to win over both Google and the media. 
Our Digital PR campaign for Simply Nootropics successfully positioned the brand as a trusted authority in the competitive wellness industry, driving impactful media coverage, securing high-quality backlinks, and delivering measurable SEO results.
StudioHawk Team
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The Plan
We developed a targeted, search-focused Digital PR strategy that blended: 
  • Expert-led commentary to establish medical credibility 
  • Data-led campaigns to generate linkable stories
  • Seasonal and reactive outreach to stay culturally relevant 
  • Onsite SEO assets to maximise linking opportunities and authority building 
By bridging SEO and PR, we ensured that every campaign was backed by a journalist-friendly landing page or data source, optimised to earn coverage and improve keyword rankings. 
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The Execution
Making our DPR plan a reality for Simply Nootropics required a structured rollout: 
  • Ideation of data, expert, and reactive PR concepts 
  • Copywriting and press release development
  • Media list segmentation by verticals (health, lifestyle, wellness, travel)
  • Review and compliance approval by Dr. Ramos
  • Outreach, follow-ups, and coverage tracking  
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Ideation
Where creativity and DPR meet! Our team created a calendar of highly linkable, timely campaign, including: 
  • Flight Anxiety
         "How to manage flight stress, according to a neuroscientist "
    A reactive campaign that capitalised on increase media coverage of air turbulence and fear of flying
  • Sleep Tips for the Holidays
     "How to sleep better during the silly season" 
    Tied into end-of-year stress, this expert-led campaign offered science-backed wellness advice for families.
  • Longevity Hotspots
     "Where Australians live the longest - based on ABS data "
    A high-value, evergreen campaign supported by a dedicated landing page that generated multiple linked placements. 
  • Soul-Cleaning Destinations 
     "The most-off grid retreats for mental resets, according to TripAdvisor data" 
    A wellness travel piece that tapped into escapism, mental health, and natural living.  
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Press release
Multiple press releases were created to tailor to different journalist beats, covering:
  • Health & Science
  • Family & Lifestyle  
  • Travel & Wellness
  • Seasonal News 
Each release was optimised for: 
  • Search intent and keyword relevance
  • Brand trust through expert quotes
  • Journalist engagement with visual assets and data
  • TGA compliance and medical review
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Media list building & outreach
Our outreach team built segmented lists of journalists in health, wellness, lifestyle, science, and travel.
  • Prioritising high-authority publications (DR 40-90+)
  • Sent personalised pitches that spoke to each journalist's beat
  • Used follow-up sequences to maximise engagement and response 
  • Maintained live tracking of coverage, links, and DR metrics 
This strategy ensured we didn't just earn press - we search-valued links that moved the SEO needle. 
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The Results
The campaign delivered impressive performance in one of the most difficult industries to earn links in: 
  • 22 high-authority backlinks (Avg 70.5, Highest DR 92)
  • 53 total media placements across lifestyle, science, travel, and wellness
  • +355% increase in organic traffic (681 2,868 in six months)
  • +173 increase in referring domains 
  • +87.5 improvement in Domain Rating (DR16 DR30)
  • Client renewed for ongoing Digital PR support and new brand launches

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