SEO SUCCESS STORIES

Pet Insurance Australia: From Paws to Pageviews


Pet Insurance Australia wanted to enhance its online presence and establish itself as the go-to provider for pet insurance in Australia. Led by StudioHawk’s expertise, Pet Insurance Australia they set out on a transformative journey to capture the attention of pet owners nationwide. The results? A remarkable leap in user acquisition, organic visibility, and conversions. Keep reading to dive into the details.
Group 1821
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189%
increase in new users
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865%
increase in conversions
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95%
increase in organic search impressions
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About Pet Insurance Australia
Pet Insurance Australia provides tailored insurance solutions for pet owners, focusing on comprehensive coverage for dogs and cats. Their mission is clear: to offer pet owners peace of mind by protecting their furry family members with plans that cater to their unique needs.

 
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The Need
Pet Insurance Australia faced a range of challenges that hindered its ability to reach their full potential online. Their website structure was outdated, making it difficult to target specific user queries effectively. Content gaps meant they weren’t addressing all stages of the buyer’s journey, and the site’s technical SEO foundation needed improvement.
 
On top of this, they required a strategy to build their topical authority and secure high-quality backlinks to support their primary keywords. StudioHawk was ready and waiting to tackle this one!

 


 
Partnering with Pet Insurance Australia, we fine-tuned their SEO strategy to drive qualified traffic and increase visibility where it matters most. By aligning our approach with their goals, we helped them navigate a competitive market, improving rankings and conversions. It’s a rewarding example of how smart SEO can make a real difference for businesses looking to grow in a competitive enterprise space."
The StudioHawk Team
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The Plan
Pet Insurance Australia's audience consists of dedicated pet owners looking for the best insurance options for their dogs and cats.
 
StudioHawk designed a comprehensive plan to meet their needs and exceed expectations. The first step was overhauling the site’s information architecture. By restructuring the website, we ensured that Pet Insurance Australia could establish authority in the pet insurance niche while making it easier for users to navigate. The menu was revamped to provide seamless access to critical information.
 
Next, we developed a robust content strategy. Through meticulous market research, keyword analysis, and competitor benchmarking, we identified the need for breed-specific pages for dogs and cats. These pages were designed to target users at all stages of the funnel. Informational pages catered to pet owners researching breeds, while transactional pages focused on those ready to insure their companions. Each page was thoughtfully linked, creating a smooth user journey and optimising for organic search.
 
To further solidify Pet Insurance Australia’s online presence, we recommended and optimised blog content relevant to pet owners. These niche articles helped build authority and provided valuable information to users. We also addressed technical SEO, implementing schema markup to enhance the site’s foundation and future-proof its strategy.
 
Lastly, a strategic link-building campaign brought high-quality backlinks, boosting the site’s visibility and supporting its targeted keywords.
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The Execution
The SEO execution was where the plan came to life! One of the initial challenges was addressing the outdated WordPress framework. To overcome this, we developed new, flexible page templates using Elementor. This update refreshed the website’s look and feel, enabled the inclusion of trust signals, and allowed for richer content presentation. Breed-specific pages became a highlight, showcasing detailed information such as common health issues, which were researched and prioritised for relevance.
 
We also focused on overhauling the site’s meta titles, descriptions, and headers to include strong calls to action. Highlighting Pet Insurance Australia’s award-winning status and promotions was integral to improving click-through rates and conversions.
 
Another key feature was the updated FAQ section. By gathering over 100 FAQs through internal feedback and keyword research, we built a data-backed, searchable resource for users. This ensured pet owners could quickly find answers to their questions while boosting the site’s SEO performance.
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The Results
The results spoke volumes about the campaign’s success. Between June and August 2024, active users increased by an astounding 189%, with new users following closely at 183%. Traffic acquisition saw sessions rise by 173% and engaged sessions soar by 205%.
 
Conversions also experienced dramatic growth, with an 865% increase over the past six months compared to the previous year. Organic search visibility climbed significantly, with impressions growing by 95% and clicks increasing by 61%. Keyword rankings nearly doubled, rising from 6,228 to 12,059 within a year. Notably, top-three rankings surged by 121%, further solidifying Pet Insurance Australia’s position as a leader in the pet insurance niche.
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Conclusion
Through a well-executed SEO and content strategy, StudioHawk transformed Pet Insurance Australia’s online presence. By addressing user needs at every stage of the funnel, enhancing technical infrastructure, and implementing creative content solutions, Pet Insurance Australia achieved exceptional growth and cemented its status as a trusted provider of pet insurance.
 
Resonating with this story? Request a free SEO Masterplan and see how we can help your business achieve amazing results

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