Case Study - Officeworks

SUCCESS STORIES

Officeworks: Well Equipped for SEO

Officeworks needed an SEO strategy that aligned with their mission to deliver quality office supplies nationwide. StudioHawk worked with them to enhance their digital presence by optimising product pages, improving site structure, and targeting high-value search terms. The results speak for themselves...

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60%

increase in organic traffic

I honestly can't put into words how awesome the experience has been working with StudioHawk...I would honestly take a bullet for them.

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32%

revenue increase

I honestly can't put into words how awesome the experience has been working with StudioHawk...I would honestly take a bullet for them.

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The SEO Agency That Saved Officeworks’ Organic Traffic.

Officeworks is one of Australia’s leading retailers. When we signed on to help with their website’s SEO, our expertise helped them avoid a major mistake. But despite that huge (and unanticipated) hurdle at the beginning, we managed to far exceed our original objectives for Officeworks, achieving outcomes well beyond our wildest expectations.

Increased organic traffic: Massive increase in organic traffic, year on year

Internal team collaboration: Trusted by executive staff to collaborate with internal teams

Strategy & Implementation Training: Educated internal digital teams in SEO strategy and implementation

Agency of Choice: StudioHawk continues to be Officeworks' SEO agency of choice

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Overview: Enterprise SEO at Its Finest.

Our typical SEO campaigns are for small businesses, so to scale up our efforts to the enterprise level was both a challenge and its own reward. We had to take fast, direct action to ensure results, so we focused on:

Assisted in formatting React to make it SEO-friendly so that the Javascript was pre-rendered and there were no manual actions made after launch
Fleshed out the buying and brand guides to be strong, authoritative content pieces
Created frameworks and templates for Officeworks to roll out
Suggestion and help with implementing Zip and Afterpay

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Challenges & Objectives: Mis-education

Our goals from the get-go were to:

Deliver an 8% increase in Officeworks’ organic revenue within 12 months (which we smashed and hit 29%)
Educate and train Officeworks’ digital department to restructure their online content with SEO in mind
Demonstrate the importance of SEO to Officeworks’ executive staff

Our first challenge came a few days after we started with the team: they were transitioning all their pages and storefront to ReactJS, and the change was going live in one week. Cue panic. We had to act fast and with the support of the eCommerce team, we pushed back the React launch a few months. We then had time to work with IT to smooth out the transition to avoid traffic tanking. We made the right call.

Not only did traffic start to increase, we had internal buy-in for the work we were accomplishing. Our expertise and ability to see the bigger picture (and not take shortcuts) saved Officeworks a headache down the track.

86%

increase in leads

Taking an already thriving business coaching program and giving it an absolutely deserved online presence.

Officeworks: Well Equipped for SEO

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