SUCCESS STORIES

Bell & Bone: The Underdog Amongst The Giants

When Bell & Bone wanted to boost their online presence and help more pet owners find their premium dog health products, they partnered with StudioHawk to take a data-driven, strategic approach to SEO. Dive into the story to discover the strategies behind their success and the insights we used to fetch real results.
 
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160%
organic traffic increase
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About Bell & Bone
Bell & Bone was started by Arianne, a dog paw-rent herself, to provide dog owners with healthy dog treats and dental sticks, an alternative to those found in supermarkets, which were usually filled with unnatural flavourings and additives.
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The Need
Bell and Bone first came to StudioHawk to boost visibility for their natural dental stick range and superfood dog treats, and to go after giants in an already saturated space. Although the website had only been around for 2 years and was considered ‘new’ in organic terms, StudioHawk recognised that there was HUGE potential to grow from a tiny puppy to a fully-fledged adult woofer.
Every business can have hurdles that can arise, (including marketing managers leaving), and often we will come in to assist, cover unknown ground, and educate clients on how SEO can make a business strive and tippity-tap their way to getting discovered!
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The Plan
Beginning as a $1,000 SEO campaign, StudioHawk kicked the campaign off by providing strong content recommendations and backlink acquisition to boost Bell & Bone’s domain authority. A major win that StudioHawk recognised, were above the fold descriptions, which were missing from many of Bell & Bone’s category pages. We provided a category page description template, with SEO best practices and competitor examples, that helped Arianne immensely. She was able to smash out category descriptions for all pages within a week, leveraging keywords as well as being easy for users to read and understand.

 

In January 2021, Arianne told us of her plans to launch a new superfood dog treat range in June 2021. Trusting our expertise, Arianne asked us for guidance on best SEO practices to help her name her new products. As superfood dog treats were new in the pet industry, there was little to no search volume behind this keyword. Instead, we advised Arianne to leverage high-volume keywords, (which she was beginning to rank well for), and make it clear that her products contain superfood ingredients.
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The Results
  • SEO takes time, and with the work we’d done around content creation and backlink acquisition, Bell & Bone had moved the needle significantly, ranking on the 2nd and 3rd pages for a handful of important keywords!

  • By February 2021, about 4 months into her SEO campaign, we began to see significant growth in position rankings for her top keywords!

  • With the campaign now strolling along nicely by in July 2021, Bell & Bone’s website relaunched, taking on a fresh groom and trim – all of which were done with our website architecture and recommendations in mind.

 

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