Relieving The Pain of SEO with Zea Relief

Zea Relief caters to Australian customers looking for ointments that can help relieve pain and arthritis – as well as those looking for essential oils and aromatherapy products to help soothe pain and promote healthy living.

• Increase traffic to 40,000 users YoY.
• Increase revenue YoY
• Achieve a top 3 ranking for ‘pain relief cream’.
• Work on creating E.E.A.T. signals to improve the trust and keyword rankings on Google.
• Conduct competitor research into product labels to identify the best fit association.
• Bolster articles to support their E.E.A.T.
• Consolidate title tags and content to represent the product lines.

• Increase traffic to 40,000 users YoY.
• Increase revenue YoY
• Achieve a top 3 ranking for ‘pain relief cream’.
• Work on creating E.E.A.T. signals to improve the trust and keyword rankings on Google.
• Conduct competitor research into product labels to identify the best fit association.
• Bolster articles to support their E.E.A.T.
• Consolidate title tags and content to represent the product lines.

• Keyword research, mapping, & intent training.
• Addressing metadata to promote some non-branded keyword growth.
• Walking through Google analytics with the client.
• Establishing educational touch-points for content writing.
• Fixing technical SEO issues, such as broken links, schema issues, and title tag requirements.
• Visually illustrating and addressing Cross-Domain Tracking.
• And, as did happen down the line, leading the efforts of a migration recovery through quick action & strong communication.

We began by conducting some competitor brand research and competitor keyword research to ensure we had the correct positioning for their product. We then began to re-brand some of their products as they migrated the site, focusing on aligning it with their business goals. In the early stages of preparing the Core algorithm update for page speed, we ran through an audit to define areas of investigation for the web developers during site building. After the migration took place successfully, we began reviewing and improving structure data for the new site.

Knowing that Google E.E.A.T. was a must, we began building author pages and signals to establish each element and realigned our SEO focus on the business of pain relief creams. As a result, some of our articles became featured snippets, like our Australian native essential oils article: