SUCCESS STORIES

Calling in some SEO Backup for Police Check Express


From broken links to page one on the SERP. Let's take a quick look at the glory of Police Check Express.
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692%
increase in business conversions
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56%
increase in organic visits
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116%
increase in keywords
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About Police Check Express

At Police Check Express, they're dedicated to making trust-building between businesses and individuals quick and seamless. Since 2011, their mission has been to modernize the background checking industry with technology and screening expertise. They cover 1,200 businesses to reduce HR risks and streamline their verification processes to meet the needs of the 21st century.

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The Need

In December 2018, we onboarded Police Check Express (PCE), and at the time, it looked like just a normal campaign. However, unlike most of our new clients, PCE was starkly aware of how much SEO mattered in terms of keeping a competitive edge in their marketplace.

...we were able to work together to repair his site and significantly increase the Organic Search. This was possible by having a close and valued working relationship built on trust and investment in our SEO expertise.
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The Plan

The plan was simple: obtain more individual leads and business leads. The first thing that needed to happen was getting the website in order. Our SEO specialists got to work to:

- Undo mismanagement and miseducation from a previous SEO agency, (a common occurrence).

- Resolve redirection plugin issues and configuration errors.

- Match onsite content with search intent, relevant blog posts, and more.

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The Execution

After a failed website plugin caused havoc on their website, we sat down with the client and installed a new 301 redirect plugin – which boosted sales while traffic and visibility were down. This error, while annoying, refocused our efforts toward their business audience and a multifaceted backlink acquisition campaign in April of 2019.

 

PCE’s traffic continues to grow aggressively and remains one of our standout campaigns – especially considering where we started. We went from broken links to page one on the SERP! Fire up the siren!

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