Case Study - National Accounts

SUCCESS STORIES

National Accounts: Always Account for SEO Success

National Accounts are based in a highly competitive accounting field in Adelaide and are a very small business trying to find their niche in their industry.

The founder describes himself as an unusual Chartered Accountant. He has a passion for helping clients achieve the best outcomes, loves helping generate wealth, and enjoys streamlining processes.

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188%

increase in organic traffic

National Accounts are based in a highly competitive accounting field in Adelaide and are a very small business trying to find their niche in their industry.

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231%

increase in organic visbility

National Accounts are based in a highly competitive accounting field in Adelaide and are a very small business trying to find their niche in their industry.

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The Plan

Pivot the strategy away from generic accountancy terms to target a more niche audience: Content creators and influencers.

Conduct keyword research around new influencer channel landing pages like Twitch & YouTube.

Create long-form blog content around channels like OnlyFans & Patreon.

Provide content briefs on the above, and optimisation recommendations for content written by the client.

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Targeted Keyword research.

Younger generations like Gen Z’s are at the age of starting their own businesses, and streaming has become a genuine source of income.

With the rise of platforms like Twitch, YouTube, and even OnlyFans, we quickly realised this was an untapped market that many ‘traditional’ accountants either won’t touch or at least won’t be public about it.

We began with targeting keyword research around different platforms like Twitch & YouTube.

We also researched generic queries like ‘Do social media influencers pay tax’ and ‘Is patreon taxed’.

While search volumes were lower than the standard localised terms we were initially targeting, the competition was also significantly lower, giving us a perfect avenue to rank quickly and efficiently with the limited budget that we had to work with.

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Content Briefs

We started with Twitch and YouTube pages, as these are known and less ‘frowned upon’ platforms, to see how they would perform and what kind of business they would bring in for the firm.

We provided consultancy to the firm to help them to create new landing pages targeting tax-related terms around the platforms.

The concept for the page was to target both informational and commercial intent. The page would provide detailed information on whether the platform is tax deductible, how monetising the platform works, and what solutions the firm can provide to help manage any income tax with a clear call to action. We provided content briefs that the client could quickly and easily refer to and utilise for their new content pages, while staying in line with regulatory requirements.

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Assessing lead quality & Impact

As leads started to come in from these pages, they were classified as Grade B clients. This meant that social media influencers and content creators were identified as leads with high return – as well as having an 80% conversion rate on average.

This niche is one that National Accounts now dominates in Australia.

The top landing pages in June 2023 – 8 out of the top 10 relate to streaming services and social media pages. Plus, the client’s Instagram page now states that the business is an accounting firm specifically for content creators.

86%

increase in leads

Taking an already thriving business coaching program and giving it an absolutely deserved online presence.

National Accounts: Always Account for SEO Success

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