SUCCESS STORIES

Powering LearnMate's Growth: SEO That Delivers

LearnMate needed an SEO strategy to get noticed by students and parents hunting for top-notch tutoring. StudioHawk stepped up with a targeted approach, crafting content that speaks directly to learners while optimising every technical aspect to improve search rankings. Find out how we achieved game-changing results for Learnmate.
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30%
Increase in organic search revenue
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225%
increase in organic traffic
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50%
increase in keyword rankings
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About Learnmate

Since 2015, Learnmate is one of Australia’s most trusted platforms for connecting students with expert tutors. From Australian school subjects to new languages, instruments, and skills, the Learnmate tutors cater to over 110 different learning areas across Australia.
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The Need

The main strategy for LearnMate was to educate the client as much as possible on aspects like the silo structure, the functionality of the website, plus how to carry out some onsite fixes and optimisations. This allowed us to ensure that the website was highly optimised from a technical SEO perspective. We also focused our attention on backlink acquisition to assist with the onsite work being conducted. As a result, the website consistently ranks #1 for tutor-related keywords and phrases.
I have been working closely with StudioHawk for the past few months, and the results have been amazing! Without their guidance and support, I would've undoubtedly been unable to obtain first page rankings for the keywords 'tutor', 'tutors' and 'tutoring' - all of which are ultra-competitive keywords. Thanks guys!
Dmitri Dalla-riva
Founder & CEO
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The Plan

Our SEO specialists set out to:

- Improve the breadth of content that LearnMate covered.

- Optimise the title tags and meta descriptions across the top pages.

- Implement review schema.

- Dominate the keyword “online tutoring” using link acquisition.
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The Execution

Our main objectives for LearnMate were to increase organic traffic consistently by 30% in 2019, (compared to year on year), roll out the ‘online tutoring’ offering, and rank on the first page of the SERP. After a nightmare encounter with a bad review schema, our solution was found by implementing a Google Reviews Widget. This pushed LearnMate ahead of its competitors and gave the client confidence to launch an online tutoring offering. LearnMate continues to dominate the SERP for related keywords in this area.

 

Gold star!

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Total clicks increase (YoY, over 3 months):
302%
Total clicks increase (YoY, over 3 months):
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Highest link DR obtained
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organic traffic increase
160%
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increase in organic traffic
24.7%
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increase in organic users
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increase in GMB map actions
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Highest link DR obtained
DR 90
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increase in online sales
245%
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increase in predicted users
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immediate increase in organic traffic
89%
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increase in organic users
74.9%
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Increase in organic search revenue
30%
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692%
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goal conversion rate
257%
goal conversion rate
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