SUCCESS STORIES

How Clarks Stepped Up Organic Growth

Doubling organic revenue and increasing traffic by 52% in under a year? Clarks achieved this when they partnered with StudioHawk to kickstart their SEO. With a focused, no-nonsense strategy, we turned ambitious goals into tangible results. Keep reading to find out how we did it.

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101%

YOY Organic revenue increase

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53%

Increase in traffic

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27%

Increase in Top 3 Positions for collections pages

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The Need

When Clarks partnered with StudioHawk, the goals were clear but ambitious: to grow organic traffic by 40% and increase organic revenue by 50% within a year. Beyond the numbers, the mission was to refine their site’s architecture to match users with products better, optimise collection pages for search engines and shoppers and expand their keyword footprint—all without breaking the bank.

The StudioHawk team focused on efficiency, the campaign had no room for flashy backlink campaigns; every decision was mindful and made with expertise in mind.

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The Plan

The blueprint for success centred on smarter, not harder, work. StudioHawk proposed overhauling the site’s information architecture to introduce targeted collection pages for underutilised long-tail keywords, designed to capture end-of-funnel shoppers. This would be supported by expertly crafted content, optimised metadata, and strategic internal linking.

An opportunity emerged to address a specific gap in the market with the creation of a Men’s White Sneakers page. This highly targeted addition aimed to capitalise on the demand for one of Clarks’ most popular product categories.

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The Execution

Clarks was stepping into uncharted SEO territory, which required StudioHawk to act as both guide and collaborator.

First, the site’s information architecture was restructured to reflect user search behaviour. While Clarks had broad collection pages, these were often too generic to capture shoppers with specific intents, such as finding "black school shoes for boys" or "wide-fit leather shoes." StudioHawk worked with Clarks to identify gaps in their collection pages and ensure that proposed changes aligned with inventory and customer needs.

Next came the content. The StudioHawk team crafted collection page copy that was as functional as it was engaging, blending SEO best practices with a user-first approach. Above-the-fold content grabbed attention, while below-the-fold copy provided SEO-rich material and smart internal linking, a critical move given Shopify’s flat URL structure.

The team also revamped metadata across the site, optimising titles and descriptions to reflect user queries and improve click-through rates.

Meanwhile, the introduction of the Men’s White Sneakers page marked a turning point. Initially met with hesitation, the page launched in February 2024, and its performance has been a resounding success, proving that sometimes the smallest tweaks can yield outsized results.

Challenges emerged, as they always do. Clarks’ internal team lacked familiarity with SEO, which risked slowing progress. StudioHawk tackled this head-on by delivering tailored workshops that demystified SEO concepts and empowered the team to collaborate effectively. A website theme change also threatened to derail visibility, but by explaining the "what" and "why" of SEO recommendations, StudioHawk secured buy-in from developers and navigated the transition seamlessly.

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The Results

The numbers tell the story of a campaign that exceeded expectations. Over just eight months, organic traffic grew by 52.93%, while organic revenue more than doubled with a 101.28% increase.

A deeper dive into the site’s newly optimised /collection/ subfolder revealed even more impressive gains. Traffic to these pages skyrocketed by 759.65%, and organic revenue surged by 1,254.06%. On Google Search Console, clicks were up 32.83% YoY, and impressions climbed by 15.48%.

Keyword rankings also saw significant improvement. Pages ranking in the top three positions increased by 11.76% across the site and a remarkable 27.39% in the /collection/ subfolder alone. First-page rankings followed a similar trajectory, cementing Clarks as a serious contender in organic search.

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Conclusion

By combining targeted SEO tactics with a commitment to education and transparency, StudioHawk not only delivered on the campaign’s ambitious goals but empowered Clarks’ internal team to sustain and build upon that success.

This partnership stands as a testament to the power of teamwork, data-driven strategy, and a willingness to adapt. Together, StudioHawk and Clarks didn’t just tiptoe past the competition—they stepped confidently onto the front foot.

43.71%

Corporate site: Total keywords increased

Uncork the story of how a finely tuned SEO campaign drove significant results for one of Australia’s most iconic wine brands.

How Clarks Stepped Up Organic Growth

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