With a background in Marketing, and Media and Communications, Matt has spent the past few years honing his skills in SEO, Content Marketing, and Digital Strategy. His previous role as a Marketing Coordinator for a national allied health provider allowed him to dive deep into content creation, and data analysis. Matt brings a creative yet analytical mindset to every project, using insights and research to craft strategies that achieve strong organic growth.
Outside of work, Matt is passionate about music and camping. You'll often find him outside of the city on his weekends, exploring National Parks and Australia's beautiful bushland.
Matt Hopkins
SEO Specialist
Say hi to Matt, an SEO Specialist dedicated to driving measurable results through data-led strategies and creative content optimisation. With a strong background in Marketing, and Media and Communications, Matt supports brands to improve their online visibility and digital presence.

About Matt
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In a world of noise, effective marketing is about clarity, not louder messaging.
Matt
SEO Specialist
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Meet our other hawks....
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Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
Beyond The Fold
Erin Deering on building TRIANGl, exiting at its peak, and what she’s learned launching her new brand, DEERING.

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Technical SEO
Technical SEO for eCommerce, while often overlooked, significantly impacts website performance. Discover how to ensure your website is technically sound.

Lawrence Hitches
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Technical SEO for eCommerce, while often overlooked, significantly impacts website performance. Discover how to ensure your website is technically sound.
eCommerce SEO
Google loves original useful site content. Therefore you can give your rankings a boost if you start a blog. That means learning eCommerce blog SEO.

Lawrence Hitches
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Google loves original useful site content. Therefore you can give your rankings a boost if you start a blog. That means learning eCommerce blog SEO.
eCommerce SEO
Schema turns Google listings from meh ones to amazing ones. But what is Schema, and how do you add it? This is the guide for you.

Lawrence Hitches
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Schema turns Google listings from meh ones to amazing ones. But what is Schema, and how do you add it? This is the guide for you.
AI
Discover how AI-powered search is changing ecommerce. Learn the 7-step playbook to optimise your store for ChatGPT, Google AI Mode, and Perplexity with structured content, schema, and off-site citations.

Lawrence Hitches
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Discover how AI-powered search is changing ecommerce. Learn the 7-step playbook to optimise your store for ChatGPT, Google AI Mode, and Perplexity with structured content, schema, and off-site citations.
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