William Pho

Head of Finance

Say hi to William, our Head of Finance. William brings over a decade of finance experience to StudioHawk, having built his career across public private tax, family office and private equity business. As Head of Finance, he owns the full finance function — from management reporting and payroll through to reconciliations and financial strategy — with a focus on building the infrastructure that gives leadership the confidence to make smart, fast decisions as StudioHawk scales.

Charbel Raffoul

Head of SEO Performance

Georgia Anderson

Digital PR Director

Alejandro Restrepo Imery

General Manager

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

Claude SEO: Practitioner's Guide (2026)

How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.

Lawrence Hitches

17 August 2026

How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.

Claude Code for SEO: The Full Setup (2026

How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.

Lawrence Hitches

10 August 2026

How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.

SEO Strategy

Google Trends: What It Is, How to Use It, and the New API for 2026

Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”

Charbel Raffoul

2 August 2026

Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”

SEO News

How to Rank Your Social Content on Google: The Social Topical Map Method

Google Search Console now shows how your social content ranks on Google. Here is the social topical map method, with real data from our own channel.

Lawrence Hitches

27 July 2026

Google Search Console now shows how your social content ranks on Google. Here is the social topical map method, with real data from our own channel.

What Your Board Is Asking About AI Search (And the Honest Answer)

Wondering what AI search means for your business? See what 21 months of data reveals about AI traffic, revenue, and where to inves

Lawrence Hitches

20 July 2026

Wondering what AI search means for your business? See what 21 months of data reveals about AI traffic, revenue, and where to inves

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In-depth SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

60%

Increase in organic traffic

32%

Organic revenue increase

“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”

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William Pho

About William

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