Charbel Raffoul

Head of SEO Performance

Charbel's journey into digital marketing started when he discovered something called SimilarWeb, which is an online tool used to spy on competitors’ websites. He would find himself never concentrating in class once he began to dabble in this tool (safe to say he learned a lot in lectures).

About Charbel

Fast forward a few years later, Charbel found an opening for StudioHawk so decided to write a 700-word blog about SEO to stand out from the crowd and it worked! Today, Charbel is an integral part of the StudioHawk leadership team, working with clients to ensure their experience with us is the best it can be.

His favourite part about SEO is working on eCommerce websites, Charbel has found they have disrupted many industries and will continue to do so. He loves combining the power of analysing data with finding the missing SEO elements of an eCommerce website to achieve results that make a client go WTF (of course, in a good way!).

When Charbel's not reading every blog there is about SEO, he enjoys working out, watching sports, and catching up with friends.

Charbel Raffoul

Head of SEO Performance

Georgia Anderson

Digital PR Director

Alejandro Restrepo Imery

General Manager

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

Is llms.txt Worth It? What 600+ Websites Show

Clients keep asking for an llms.txt. Across 600+ websites we've studied, sites with one got the same AI visits and search traffic.

Lawrence Hitches

14 November 2026

Clients keep asking for an llms.txt. Across 600+ websites we've studied, sites with one got the same AI visits and search traffic.

SEO Strategy

Google Content Quality: What It Measures and How to Win

Google now names four content quality attributes: effort, originality, talent or skill, and accuracy. Here's what each measures and how to audit your pages.

Lawrence Hitches

13 November 2026

Google now names four content quality attributes: effort, originality, talent or skill, and accuracy. Here's what each measures and how to audit your pages.

What Is GEO? Generative Engine Optimisation Is Still SEO

GEO is SEO, and Google now says so. Here's the 80% that stays the same, the 20% that's new, and the GEO hacks to skip.

Lawrence Hitches

8 November 2026

GEO is SEO, and Google now says so. Here's the 80% that stays the same, the 20% that's new, and the GEO hacks to skip.

SEO Strategy

What Are Backlinks? 5 Levels of Link Building for 2026

Backlinks are links from other sites to yours. Learn what makes one good, how many you need, and 5 ways to earn them, from free profiles to Digital PR.

Lawrence Hitches

6 November 2026

Backlinks are links from other sites to yours. Learn what makes one good, how many you need, and 5 ways to earn them, from free profiles to Digital PR.

SEO Strategy

How to Optimise for AI Overviews

We tested Google's July 2026 guide on our own site. Seven steps for AI Overviews, five hacks to skip, and how to measure where you appear.

Lawrence Hitches

1 November 2026

We tested Google's July 2026 guide on our own site. Seven steps for AI Overviews, five hacks to skip, and how to measure where you appear.

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In-depth SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

60%

Increase in organic traffic

32%

Organic revenue increase

“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”

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Charbel Raffoul

About Charbel

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