Pirri Licandro

Head of Operations

Meet Pirri, our Head of Operations at StudioHawk. As Head of Operations, Pirri blends her SEO expertise with a passion for people and processes. After years of leading SEO Specialists and crafting organic search results for clients, she now focuses on strengthening agency operations and supporting our specialists to do their best work.

About Pirri

Meet Pirri, our Head of Operations at StudioHawk. Known for building strong client relationships and shaping forward thinking SEO programs, she now oversees the day to day operations of the agency to ensure every team delivers work that supports organic performance.

With a background spanning eCommerce and lead generation brands, Pirri brings a strategic lens to operations. She works closely with teams across the business to ensure delivery, innovation and performance stay aligned with client goals and industry shifts. Coaching others and uplifting talent remains one of her favourite parts of the role.

Outside of StudioHawk, Pirri enjoys eating her way around Melbourne, keeping her plants alive (or trying to) and being a full time mum to her fur baby, Bobby.

Charbel Raffoul

Head of SEO Performance

Georgia Anderson

Digital PR Director

Alejandro Restrepo Imery

General Manager

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

SEO Strategy

Google Content Quality: What It Measures and How to Win

Google now names four content quality attributes: effort, originality, talent or skill, and accuracy. Here's what each measures and how to audit your pages.

Lawrence Hitches

13 November 2026

Google now names four content quality attributes: effort, originality, talent or skill, and accuracy. Here's what each measures and how to audit your pages.

What Is GEO? Generative Engine Optimisation Is Still SEO

GEO is SEO, and Google now says so. Here's the 80% that stays the same, the 20% that's new, and the GEO hacks to skip.

Lawrence Hitches

8 November 2026

GEO is SEO, and Google now says so. Here's the 80% that stays the same, the 20% that's new, and the GEO hacks to skip.

SEO Strategy

What Are Backlinks? 5 Levels of Link Building for 2026

Backlinks are links from other sites to yours. Learn what makes one good, how many you need, and 5 ways to earn them, from free profiles to Digital PR.

Lawrence Hitches

6 November 2026

Backlinks are links from other sites to yours. Learn what makes one good, how many you need, and 5 ways to earn them, from free profiles to Digital PR.

SEO Strategy

How to Optimise for AI Overviews

We tested Google's July 2026 guide on our own site. Seven steps for AI Overviews, five hacks to skip, and how to measure where you appear.

Lawrence Hitches

1 November 2026

We tested Google's July 2026 guide on our own site. Seven steps for AI Overviews, five hacks to skip, and how to measure where you appear.

SEO Strategy

Anchor Text Ratio: How Much Exact Match Is Safe?

There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.

Lawrence Hitches

13 September 2026

There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.

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In-depth SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

60%

Increase in organic traffic

32%

Organic revenue increase

“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”

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Pirri Licandro

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