With a passion for both strategy and precision, I find joy in the worlds of SEO and tennis. As an SEO specialist, I love the balance of technical expertise and creative problem-solving, crafting strategies that drive results. Whether fine-tuning a website or perfecting a backhand, I’m always focused on achieving the best outcome.
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Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
AI
AI systems answer "what to avoid" queries about your brand. Learn how negative AI search works and what you can do to protect your reputation.
Lawrence Hitches
22 June 2026
SEO News
AI agents are browsing, comparing, and buying on behalf of users. Learn what agentic SEO means and how to optimise your site for agent traffic.
Lawrence Hitches
15 June 2026
StudioHawk News
The StudioHawk team attended the eCommerce Growth Summit. Here are 10 takeaways on creative strategy, AI targeting, measurement and more.
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Lily Watt
11 June 2026
eCommerce SEO
What 100 Australian eCommerce brands reveal about AI search, including why ChatGPT drives higher-value purchases and bigger orders.
Lawrence Hitches
2 June 2026
AI
Digital PR earns the third-party citations that AI systems trust. Learn how to build brand visibility in AI Overviews and LLM responses.
Lawrence Hitches
24 May 2026
Client success:
60%
Increase in organic traffic
32%
Organic revenue increase
“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”
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