With a passion for both strategy and precision, I find joy in the worlds of SEO and tennis. As an SEO specialist, I love the balance of technical expertise and creative problem-solving, crafting strategies that drive results. Whether fine-tuning a website or perfecting a backhand, I’m always focused on achieving the best outcome.
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Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
eCommerce SEO
What 100 Australian eCommerce brands reveal about AI search, including why ChatGPT drives higher-value purchases and bigger orders.
Lawrence Hitches
2 June 2026
AI
Digital PR earns the third-party citations that AI systems trust. Learn how to build brand visibility in AI Overviews and LLM responses.
Lawrence Hitches
24 May 2026
AI
A 2026 technical SEO checklist covering schema, crawlability, Core Web Vitals, and AI search readiness for Australian websites.
Lawrence Hitches
18 May 2026
AI
Automate technical audits, content analysis, and reporting with Claude Code. A practical guide for SEO teams using AI-powered CLI tools.
Lawrence Hitches
12 May 2026
SEO News
AI systems break one question into dozens of sub-queries. Learn how fan-out queries work and how to build content that gets cited across all of them.
Lawrence Hitches
3 May 2026
Client success:
60%
Increase in organic traffic
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Organic revenue increase
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