With a passion for both strategy and precision, I find joy in the worlds of SEO and tennis. As an SEO specialist, I love the balance of technical expertise and creative problem-solving, crafting strategies that drive results. Whether fine-tuning a website or perfecting a backhand, I’m always focused on achieving the best outcome.
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Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
AI
Automate technical audits, content analysis, and reporting with Claude Code. A practical guide for SEO teams using AI-powered CLI tools.
Lawrence Hitches
12 May 2026
SEO News
AI systems break one question into dozens of sub-queries. Learn how fan-out queries work and how to build content that gets cited across all of them.
Lawrence Hitches
3 May 2026
AI
Traditional SEO metrics miss AI search performance. Learn the metrics that track visibility in AI Overviews, AI Mode, and LLM citations.
Lawrence Hitches
27 April 2026
SEO Strategy
Your GSC already tracks conversational queries from AI search. Here is how to find them, filter them, and use them for content strategy.
Lawrence Hitches
20 April 2026
AI
YouTube presence correlates with AI search citations. Learn how video content helps Australian brands appear in AI Overviews and AI Mode.
Lawrence Hitches
13 April 2026
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Increase in organic traffic
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