Ellie Keenan

SEO Specialist

Meet Ellie, an SEO Specialist at StudioHawk who found her way to SEO through hospitality, retail and social media marketing. Hospitality taught her a lot about customer service, people and consumer behaviour, and moving into social media marketing let her take that online, learning how to engage audiences in the digital space. For Ellie, SEO brings together her creative marketing roots and data-driven results. What keeps her hooked is the strategy behind it and seeing the real impact her work has on growing a business.

About Ellie

Ellie’s background in hospitality gave her a strong work ethic and a good understanding of what customers need. After finishing her marketing degree, SEO stood out to her as the best way to combine strategy with real business growth. Originally from New Zealand, she moved to Melbourne at the start of 2026. On weekends, Ellie enjoys staying up late with a good book, hiking or wandering through one of Melbourne’s local markets. At home, she’s kept company by Charlie, her 10-year-old cat.

Charbel Raffoul

Head of SEO Performance

Georgia Anderson

Digital PR Director

Alejandro Restrepo Imery

General Manager

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Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

SEO Strategy

Anchor Text Ratio: How Much Exact Match Is Safe?

There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.

Lawrence Hitches

13 September 2026

There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.

Claude SEO Skills: What Actually Works (2026)

The Claude SEO skills StudioHawk runs across 1,000+ Australian client audits. What each skill does, when to reach for it, where to get pre-built versions.

Lawrence Hitches

31 August 2026

The Claude SEO skills StudioHawk runs across 1,000+ Australian client audits. What each skill does, when to reach for it, where to get pre-built versions.

Format Leverage: What 1.2 Million AI Visits Say About the Content AI Actually Cites

1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data

Lawrence Hitches

24 August 2026

1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data

Claude SEO: Practitioner's Guide (2026)

How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.

Lawrence Hitches

17 August 2026

How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.

Claude Code for SEO: The Full Setup (2026)

How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.

Lawrence Hitches

10 August 2026

How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.

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In-depth SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

60%

Increase in organic traffic

32%

Organic revenue increase

“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”

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Ellie Keenan

About Ellie

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