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Outside of the world of search engine optimisation, Tom finds balance and inspiration in a variety of personal pursuits. He can often be found dissecting the lasted episode of his current favourite TV show, pushing his physical limits while training for a marathon or exploring the vibrant culinary scene by trying out the latest restaurant hotspots.
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Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
SEO Strategy
Google now names four content quality attributes: effort, originality, talent or skill, and accuracy. Here's what each measures and how to audit your pages.
Lawrence Hitches
13 November 2026
AI
GEO is SEO, and Google now says so. Here's the 80% that stays the same, the 20% that's new, and the GEO hacks to skip.
Lawrence Hitches
8 November 2026
SEO Strategy
Backlinks are links from other sites to yours. Learn what makes one good, how many you need, and 5 ways to earn them, from free profiles to Digital PR.
Lawrence Hitches
6 November 2026
SEO Strategy
We tested Google's July 2026 guide on our own site. Seven steps for AI Overviews, five hacks to skip, and how to measure where you appear.
Lawrence Hitches
1 November 2026
SEO Strategy
There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.
Lawrence Hitches
13 September 2026
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