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Outside of the world of search engine optimisation, Tom finds balance and inspiration in a variety of personal pursuits. He can often be found dissecting the lasted episode of his current favourite TV show, pushing his physical limits while training for a marathon or exploring the vibrant culinary scene by trying out the latest restaurant hotspots.
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Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
AI
How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.
Lawrence Hitches
10 August 2026
SEO Strategy
Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”
Charbel Raffoul
2 August 2026
SEO News
Google Search Console now shows how your social content ranks on Google. Here is the social topical map method, with real data from our own channel.
Lawrence Hitches
27 July 2026
AI
Wondering what AI search means for your business? See what 21 months of data reveals about AI traffic, revenue, and where to inves
Lawrence Hitches
20 July 2026
AI
Topical authority is a ranking signal, not a content strategy. Learn how to build it for SEO and AI search with topical maps and internal linking.
Lawrence Hitches
13 July 2026
Client success:
60%
Increase in organic traffic
32%
Organic revenue increase
“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”
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