Reddit SEO
Wordpress
WooCommerce
Shopify
Magento
BigCommerce
HubSpot
Neto
Headless
ChatGPT
Gemini
Outside of the world of search engine optimisation, Tom finds balance and inspiration in a variety of personal pursuits. He can often be found dissecting the lasted episode of his current favourite TV show, pushing his physical limits while training for a marathon or exploring the vibrant culinary scene by trying out the latest restaurant hotspots.
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Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
AI
The Claude SEO skills StudioHawk runs across 1,000+ Australian client audits. What each skill does, when to reach for it, where to get pre-built versions.
Lawrence Hitches
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AI
1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data
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24 August 2026
AI
How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.
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17 August 2026
AI
How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.
Lawrence Hitches
10 August 2026
SEO Strategy
Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”
Charbel Raffoul
2 August 2026
Client success:
60%
Increase in organic traffic
32%
Organic revenue increase
“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”
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