Lily Watt

Marketing Coordinator

Say hi to Lily, our Marketing Coordinator here at StudioHawk! Lily works across a range of marketing activities, including social media, content creation, website updates and event coordination. She enjoys bringing creative ideas to life, collaborating with the team and keeping projects running smoothly.

About Lily

Outside of work, Lily loves travelling and exploring new places, experiencing different cultures and planning her next adventure. Whether it's an overseas trip or a weekend getaway, she's always keen to discover somewhere new.

With a passion for media and communications, she previously volunteered as a Radio Producer at SYN Media, helping create radio content.

When she's not travelling, Lily enjoys spending time at the beach, getting stuck into a good book, attending Pilates classes, hiking at Wilsons Prom and discovering new bars and restaurants around Melbourne.

Charbel Raffoul

Head of SEO Performance

Georgia Anderson

Digital PR Director

Alejandro Restrepo Imery

General Manager

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

SEO Strategy

Anchor Text Ratio: How Much Exact Match Is Safe?

There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.

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There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.

Claude SEO Skills: What Actually Works (2026)

The Claude SEO skills StudioHawk runs across 1,000+ Australian client audits. What each skill does, when to reach for it, where to get pre-built versions.

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31 August 2026

The Claude SEO skills StudioHawk runs across 1,000+ Australian client audits. What each skill does, when to reach for it, where to get pre-built versions.

Format Leverage: What 1.2 Million AI Visits Say About the Content AI Actually Cites

1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data

Lawrence Hitches

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1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data

Claude SEO: Practitioner's Guide (2026)

How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.

Lawrence Hitches

17 August 2026

How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.

Claude Code for SEO: The Full Setup (2026)

How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.

Lawrence Hitches

10 August 2026

How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.

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Client success:

60%

Increase in organic traffic

32%

Organic revenue increase

“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”

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Lily Watt

About Lily

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