Steph Hoang

SEO Specialist

Say hi to Steph, a results-driven SEO specialist with a degree in marketing and economics. Steph is passionate about optimising website performance and boosting online visibility. She blends technical expertise with strategic insights to produce tailored SEO solutions. For Steph, the foundation of every successful campaign lies in deeply understanding the client’s business and goals to ensure strategies that deliver lasting impact.

About Steph

One of the most exciting aspects of being an SEO specialist at StudioHawk is the opportunity to work with a diverse range of clients. Each day is different - whether I’m diving into a new industry or navigating unique technical challenges, there’s always something new to learn and solve.

Beyond the world of SEO, I’m passionate about K-pop dancing, badminton, and trying out new cafes and restaurants. On the weekends, you’ll find me cheering on Essendon in AFL games!!

Charbel Raffoul

Head of SEO Performance

Georgia Anderson

Digital PR Director

Alejandro Restrepo Imery

General Manager

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

Format Leverage: What 1.2 Million AI Visits Say About the Content AI Actually Cites

1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data

Lawrence Hitches

24 August 2026

1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data

Claude SEO: Practitioner's Guide (2026)

How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.

Lawrence Hitches

17 August 2026

How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.

Claude Code for SEO: The Full Setup (2026)

How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.

Lawrence Hitches

10 August 2026

How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.

SEO Strategy

Google Trends: What It Is, How to Use It, and the New API for 2026

Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”

Charbel Raffoul

2 August 2026

Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”

SEO News

How to Rank Your Social Content on Google: The Social Topical Map Method

Google Search Console now shows how your social content ranks on Google. Here is the social topical map method, with real data from our own channel.

Lawrence Hitches

27 July 2026

Google Search Console now shows how your social content ranks on Google. Here is the social topical map method, with real data from our own channel.

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In-depth SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

60%

Increase in organic traffic

32%

Organic revenue increase

“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”

Enter your details to book a FREE consultation with our master SEO craftsmen.

(No middlemen. No juniors. No sales pitches. We promise.)

Steph Hoang

About Steph

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