Steph Hoang

SEO Specialist

Say hi to Steph, a results-driven SEO specialist with a degree in marketing and economics. Steph is passionate about optimising website performance and boosting online visibility. She blends technical expertise with strategic insights to produce tailored SEO solutions. For Steph, the foundation of every successful campaign lies in deeply understanding the client’s business and goals to ensure strategies that deliver lasting impact.

About Steph

One of the most exciting aspects of being an SEO specialist at StudioHawk is the opportunity to work with a diverse range of clients. Each day is different - whether I’m diving into a new industry or navigating unique technical challenges, there’s always something new to learn and solve.

Beyond the world of SEO, I’m passionate about K-pop dancing, badminton, and trying out new cafes and restaurants. On the weekends, you’ll find me cheering on Essendon in AFL games!!

Charbel Raffoul

Head of SEO Performance

Georgia Anderson

Digital PR Director

Alejandro Restrepo Imery

General Manager

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

SEO Strategy

Google Content Quality: What It Measures and How to Win

Google now names four content quality attributes: effort, originality, talent or skill, and accuracy. Here's what each measures and how to audit your pages.

Lawrence Hitches

13 November 2026

Google now names four content quality attributes: effort, originality, talent or skill, and accuracy. Here's what each measures and how to audit your pages.

What Is GEO? Generative Engine Optimisation Is Still SEO

GEO is SEO, and Google now says so. Here's the 80% that stays the same, the 20% that's new, and the GEO hacks to skip.

Lawrence Hitches

8 November 2026

GEO is SEO, and Google now says so. Here's the 80% that stays the same, the 20% that's new, and the GEO hacks to skip.

SEO Strategy

What Are Backlinks? 5 Levels of Link Building for 2026

Backlinks are links from other sites to yours. Learn what makes one good, how many you need, and 5 ways to earn them, from free profiles to Digital PR.

Lawrence Hitches

6 November 2026

Backlinks are links from other sites to yours. Learn what makes one good, how many you need, and 5 ways to earn them, from free profiles to Digital PR.

SEO Strategy

How to Optimise for AI Overviews

We tested Google's July 2026 guide on our own site. Seven steps for AI Overviews, five hacks to skip, and how to measure where you appear.

Lawrence Hitches

1 November 2026

We tested Google's July 2026 guide on our own site. Seven steps for AI Overviews, five hacks to skip, and how to measure where you appear.

SEO Strategy

Anchor Text Ratio: How Much Exact Match Is Safe?

There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.

Lawrence Hitches

13 September 2026

There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.

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In-depth SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

60%

Increase in organic traffic

32%

Organic revenue increase

“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”

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(No middlemen. No juniors. No sales pitches. We promise.)

Steph Hoang

About Steph

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