Shweta Pathak

Enterprise SEO Specialist

Meet Shweta, an Enterprise SEO Specialist who found her way into SEO after exploring the intersection of technology, business, creativity and customer behaviour. With a background in IT and a curiosity for all things digital, she quickly discovered that SEO was the perfect place where all her interests could come together.A self-confessed lifelong learner, Shweta loves that SEO never stays still. There’s always a new algorithm update, technology to explore, problem to solve or search trend to figure out. And that’s exactly what keeps her hooked.

About Shweta

Shweta didn’t just rank on page one of her career overnight. Her journey started with the ultimate search query: “What do I actually want to do with my life?”

After exploring a few different paths, she discovered SEO, and it was a perfect match for her algorithm. It flawlessly blended everything she loved: data, IT, customer psychology, creativity, and strategy. Her path took her all the way to Australia, where she continuously optimized her skills, pushed through a few "not yet" moments, and eventually earned her top-ranking spot at StudioHawk.

Five years into the industry, she’s now an Enterprise SEO Specialist, hungry for massive challenges and continuous growth. After all, she made it to the Hawk’s nest.

Charbel Raffoul

Head of SEO Performance

Georgia Anderson

Digital PR Director

Alejandro Restrepo Imery

General Manager

See All Our Hawks

Latest SEO news.

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

SEO Strategy

Anchor Text Ratio: How Much Exact Match Is Safe?

There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.

Lawrence Hitches

13 September 2026

There is no perfect anchor text ratio, and Google has said so. Here is what actually gets a site penalised, and what to do instead.

Claude SEO Skills: What Actually Works (2026)

The Claude SEO skills StudioHawk runs across 1,000+ Australian client audits. What each skill does, when to reach for it, where to get pre-built versions.

Lawrence Hitches

31 August 2026

The Claude SEO skills StudioHawk runs across 1,000+ Australian client audits. What each skill does, when to reach for it, where to get pre-built versions.

Format Leverage: What 1.2 Million AI Visits Say About the Content AI Actually Cites

1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data

Lawrence Hitches

24 August 2026

1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data

Claude SEO: Practitioner's Guide (2026)

How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.

Lawrence Hitches

17 August 2026

How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.

Claude Code for SEO: The Full Setup (2026)

How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.

Lawrence Hitches

10 August 2026

How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.

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In-depth SEO audit

Uncover weaknesses and opportunities to overtake the competition and gain market share

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Expert traffic analysis

Discover quick wins to boost  your visibility for your most valuable search terms

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Custom SEO roadmap

Get clarity and confidence with an SEO strategy aligned with your goals, industry, and unique challenges

Client success:

60%

Increase in organic traffic

32%

Organic revenue increase

“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”

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Shweta Pathak

About Shweta

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