Starting my career in web development, I have been working around websites for a long time and have enjoyed bringing clients ideas to life. After freelancing for a few years, I developed a strong interest in the creative and dynamic nature of SEO and have been honing my skills ever since. Since joining StudioHawk, I have been able to expand my knowledge of the SEO landscape greatly and add many new skills to my arsenal. My web development experience has allowed me to bring a strong data-driven technical approach to strategy, ensuring that all tasks I undertake are going to bring results for my clients.
Outside of work, I love to spend time playing the latest video games releasing or getting out to the local basketball courts for a shoot around.
.png)
.png)
Latest SEO news.
The world of SEO moves fast. See how you can leverage what’s new to soar in search.
AI
Automate technical audits, content analysis, and reporting with Claude Code. A practical guide for SEO teams using AI-powered CLI tools.
Lawrence Hitches
12 May 2026
SEO News
AI systems break one question into dozens of sub-queries. Learn how fan-out queries work and how to build content that gets cited across all of them.
Lawrence Hitches
3 May 2026
AI
Traditional SEO metrics miss AI search performance. Learn the metrics that track visibility in AI Overviews, AI Mode, and LLM citations.
Lawrence Hitches
27 April 2026
SEO Strategy
Your GSC already tracks conversational queries from AI search. Here is how to find them, filter them, and use them for content strategy.
Lawrence Hitches
20 April 2026
AI
YouTube presence correlates with AI search citations. Learn how video content helps Australian brands appear in AI Overviews and AI Mode.
Lawrence Hitches
13 April 2026
Client success:
60%
Increase in organic traffic
32%
Organic revenue increase
“"I honestly can't put into words how awesome the experience has been working with StudioHawk. I would honestly take a bullet for them at this point with the work they have done with the team, and I feel like they have earned it for all the bullets they have helped us dodge."”
Enter your details to book a FREE consultation with our master SEO craftsmen.
(No middlemen. No juniors. No sales pitches. We promise.)
