LATEST SEO NEWS, TIPS AND INSIGHTS

Don’t get left behind. Our SEO specialists share the latest SEO strategies, Google updates, company news and how we’re winning big for our clients.
AI
The Claude SEO skills StudioHawk runs across 1,000+ Australian client audits. What each skill does, when to reach for it, where to get pre-built versions.
Lawrence Hitches
August 31, 2026
AI
1.2 million AI referral visits, 600+ businesses, one clear answer: which content formats actually earn AI search traffic. See the data
Lawrence Hitches
August 24, 2026
AI
How StudioHawk uses Claude for SEO across 1,000+ Australian client audits. Skills, Claude Code, MCPs, the operating stack, and when not to use it.
Lawrence Hitches
August 17, 2026
AI
How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.
Lawrence Hitches
August 10, 2026
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CATEGORIES
Avoid keyword cannibalisation to boost your SEO. Learn how overlapping content can harm your rankings and discover strategies to fix and prevent it.
Harry Sanders
September 22, 2020
The essentials of anchor text optimisation for better SEO. Explore types, best practices, and common mistakes to enhance your website’s rankings.
StudioHawk
July 6, 2020
Learn how to resolve duplicate content issues with canonical tags. This beginner’s guide covers what canonical tags are, their SEO impact, and how to implement them effectively.
Harry Sanders
June 26, 2020
Master SEMrush with our guide on using its tools for SEO success, from keyword research to site audits and competitor analysis.
Lawrence Hitches
June 18, 2020
Boost your local SEO with optimised location pages. Discover why they're crucial for visibility and learn essential tips to attract more customers through local searches.
Charbel Raffoul
May 27, 2020
Confused about backlinks? Our guide simplifies what they are, why they matter, and how to use them to boost your SEO and website authority effectively.
Charbel Raffoul
May 16, 2020
Google's new update makes Google Shopping free for all eCommerce retailers! Discover how this change boosts your visibility and connects you with shoppers.
StudioHawk
May 5, 2020
Understand the impact of backlinks on SEO - how to evaluate and build quality links to boost your site’s ranking and visibility in search results.
StudioHawk
April 29, 2020
Unlock SEO magic with our guide on crawl budget. Discover how to get your pages indexed, updated, and ranking high to beat the competition.
StudioHawk
April 29, 2020

SEO News

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”
Charbel Raffoul
August 2, 2026
Your GSC already tracks conversational queries from AI search. Here is how to find them, filter them, and use them for content strategy.
Lawrence Hitches
April 20, 2026
A well-optimised Google Business Profile helps your business show up first when locals search for services.
Harry Sanders
November 17, 2025
Every online store needs good-quality images. But if they’re not optimised, those images will do more harm than good.
Lawrence Hitches
June 5, 2025

Fresh SEO insights from StudioHawk

See what we’ve been doing lately to score an average 300% ROI for our clients.
Learn to implement Article and FAQ schema to boost AI search visibility, improve indexing, and increase your content's credibility with structured data.
Lawrence Hitches
November 10, 2025
FAQ structured data can increase user experience and, most importantly, CTR. To learn how to use FAQs to your advantage, read this post.
Lawrence Hitches
November 9, 2025
How do search engines crawl and index your site? A clear walk-through of each stage, and how to make sure your pages get found.
Lawrence Hitches
November 9, 2025
Technical SEO for eCommerce, while often overlooked, significantly impacts website performance. Discover how to ensure your website is technically sound.
Lawrence Hitches
July 22, 2025

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