LATEST SEO NEWS, TIPS AND INSIGHTS

Don’t get left behind. Our SEO specialists share the latest SEO strategies, Google updates, company news and how we’re winning big for our clients.
AI
How StudioHawk uses Claude Code (the CLI, not the chat app) for SEO. MCP setup, the workflow chain, scheduled Actions, cost model, and when not to bother.
Lawrence Hitches
August 10, 2026
SEO Strategy
Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”
Charbel Raffoul
August 2, 2026
SEO News
Google Search Console now shows how your social content ranks on Google. Here is the social topical map method, with real data from our own channel.
Lawrence Hitches
July 27, 2026
AI
Wondering what AI search means for your business? See what 21 months of data reveals about AI traffic, revenue, and where to inves
Lawrence Hitches
July 20, 2026
Ready to level up your SEO?
CATEGORIES
Master SEMrush with our guide on using its tools for SEO success, from keyword research to site audits and competitor analysis.
Lawrence Hitches
June 18, 2020
Boost your local SEO with optimised location pages. Discover why they're crucial for visibility and learn essential tips to attract more customers through local searches.
Charbel Raffoul
May 27, 2020
Confused about backlinks? Our guide simplifies what they are, why they matter, and how to use them to boost your SEO and website authority effectively.
Charbel Raffoul
May 16, 2020
Google's new update makes Google Shopping free for all eCommerce retailers! Discover how this change boosts your visibility and connects you with shoppers.
Joshua Poole
May 5, 2020
Understand the impact of backlinks on SEO - how to evaluate and build quality links to boost your site’s ranking and visibility in search results.
Joshua Poole
April 29, 2020
Unlock SEO magic with our guide on crawl budget. Discover how to get your pages indexed, updated, and ranking high to beat the competition.
Joshua Poole
April 29, 2020
Struggling to get readers to your blog? Discover how effective keyword research can boost your SEO and ensure your content hits the mark.
Harry Sanders
April 15, 2020
Discover the key differences between white hat and black hat SEO. Learn ethical strategies to boost your SERP ranking and avoid penalties.
Harry Sanders
April 14, 2020
Find out why SEO is crucial for driving organic traffic and increasing your website's visibility. Explore effective strategies to improve your search engine ranking.
Harry Sanders
February 28, 2020

SEO News

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

Trends, trends, trends, trends, trends. “Hey, is that keyword trending at the moment?” “That keyword would be really trending right now on Google.”
Charbel Raffoul
August 2, 2026
Your GSC already tracks conversational queries from AI search. Here is how to find them, filter them, and use them for content strategy.
Lawrence Hitches
April 20, 2026
A well-optimised Google Business Profile helps your business show up first when locals search for services.
Harry Sanders
November 17, 2025
Every online store needs good-quality images. But if they’re not optimised, those images will do more harm than good.
Lawrence Hitches
June 5, 2025

Fresh SEO insights from StudioHawk

See what we’ve been doing lately to score an average 300% ROI for our clients.
Learn to implement Article and FAQ schema to boost AI search visibility, improve indexing, and increase your content's credibility with structured data.
Lawrence Hitches
November 10, 2025
FAQ structured data can increase user experience and, most importantly, CTR. To learn how to use FAQs to your advantage, read this post.
Lawrence Hitches
November 9, 2025
Want to understand how search engines crawl your website so you know how to optimise it? Then you’re in the right place.
Lawrence Hitches
November 9, 2025
Technical SEO for eCommerce, while often overlooked, significantly impacts website performance. Discover how to ensure your website is technically sound.
Lawrence Hitches
July 22, 2025

Australia’s biggest brands read our SEO newsletter. Shouldn’t you?

Subscribe to Australia’s smartest SEO newsletter for a competitive edge and 
front-row seat to what’s working today.
training-master
THE HAWK ACADEMY

Not ready to hire? 
Get world-class SEO training from the masters of their craft.

Empower your team with world-class SEO techniques and systems to skyrocket your success. We’ll bust the myths and help you leverage ethical SEO to grow your business faster and easier than ever.
Hey there! It looks like you're browsing a different region’s site. We’ve got teams across the globe - choose the right one for you: