LATEST SEO NEWS, TIPS AND INSIGHTS

Don’t get left behind. Our SEO specialists share the latest SEO strategies, Google updates, company news and how we’re winning big for our clients.
SEO Strategy
Ensure that your product gets indexed under the right keywords. Learn how to optimise your product pages in 16 simple steps.
Lawrence Hitches
May 29, 2025
SEO Strategy
SEO is evolving. Make sure you stay ahead and learn how to make your content ready for Google's AI mode.
Lawrence Hitches
May 26, 2025
AI
Want to show up in AI search? Here's what matters most: trust signals, link-building, and tracking your LLM presence the right way.
Fearghas Flahvin
May 22, 2025
Digital PR
Your complete guide to digital PR! Discover how strategic campaigns and valuable content can build brand authority, earn backlinks, and drive traffic.
Lawrence Hitches
May 19, 2025
Ready to level up your SEO?
CATEGORIES
Unlock the power of long-tail keywords to drive targeted traffic and boost conversions. Explore how to find and use them effectively for SEO success.
Harry Sanders
October 6, 2020
Avoid keyword cannibalisation to boost your SEO. Learn how overlapping content can harm your rankings and discover strategies to fix and prevent it.
Harry Sanders
September 22, 2020
The essentials of anchor text optimisation for better SEO. Explore types, best practices, and common mistakes to enhance your website’s rankings.
StudioHawk
July 6, 2020
Learn how to resolve duplicate content issues with canonical tags. This beginner’s guide covers what canonical tags are, their SEO impact, and how to implement them effectively.
Harry Sanders
June 26, 2020
Master SEMrush with our guide on using its tools for SEO success, from keyword research to site audits and competitor analysis.
Lawrence Hitches
June 18, 2020
Boost your local SEO with optimised location pages. Discover why they're crucial for visibility and learn essential tips to attract more customers through local searches.
Charbel Raffoul
May 27, 2020
Confused about backlinks? Our guide simplifies what they are, why they matter, and how to use them to boost your SEO and website authority effectively.
Charbel Raffoul
May 16, 2020
Google's new update makes Google Shopping free for all eCommerce retailers! Discover how this change boosts your visibility and connects you with shoppers.
Joshua Poole
May 5, 2020
Understand the impact of backlinks on SEO - how to evaluate and build quality links to boost your site’s ranking and visibility in search results.
Joshua Poole
April 29, 2020

SEO News

The world of SEO moves fast. See how you can leverage what’s new to soar in search.

Ensure that your product gets indexed under the right keywords. Learn how to optimise your product pages in 16 simple steps.
Lawrence Hitches
May 29, 2025
SEO is evolving. Make sure you stay ahead and learn how to make your content ready for Google's AI mode.
Lawrence Hitches
May 26, 2025
We go through in detail AI Overviews (Formerly the Search Generative Experience) and show different techniques to optimise for this search feature.
Lawrence Hitches
April 16, 2025
Is SEO still worth it in the age of AI? Yes, here’s why, and what you need to focus on now.
Lawrence Hitches
March 31, 2025

Fresh SEO insights from StudioHawk

See what we’ve been doing lately to score an average 300% ROI for our clients.
Google’s March 2025 Core Update is rolling out. What’s changing, what to expect, and how to stay ahead? Here’s what you need to know.
Stephanie Terrett
March 18, 2025
What is an SSL certificate? Does SSL improve SEO? Let's dive into it.
Harry Sanders
January 16, 2025
Let's break down how search engines crawl, index and rank websites, as well as the processes that search engines use as part of their complicated systems.
Lawrence Hitches
January 3, 2025
Learn the importance of indexability in SEO & how it impacts your website's visibility on search engines. Bolster rankings with effective indexing strategies.
Lawrence Hitches
December 28, 2024

Australia’s biggest brands read our SEO newsletter. Shouldn’t you?

Subscribe to Australia’s smartest SEO newsletter for a competitive edge and 
front-row seat to what’s working today.
training-master
THE HAWK ACADEMY

Not ready to hire? 
Get world-class SEO training from the masters of their craft.

Empower your team with world-class SEO techniques and systems to skyrocket your success. We’ll bust the myths and help you leverage ethical SEO to grow your business faster and easier than ever.
Hey there! It looks like you're browsing a different region’s site. We’ve got teams across the globe - choose the right one for you: